In a globalized world, not only the business market is overlapped but also marketing models take shape within economic systems. While there has been a proliferation in the implementation of marketing in the private se...In a globalized world, not only the business market is overlapped but also marketing models take shape within economic systems. While there has been a proliferation in the implementation of marketing in the private sector, this paper provides a useful entry point for the understanding role of marketing within the nonprofit sector focused on China, the second worldwide economic power. A number of senior managers and directors from different Non-Governmental Organizations （NGOs） were interviewed of what they understood marketing to be and how they considered and implemented marketing within organizational strategy. The findings showed that while marketing was identified as an interesting and influential concept, Chinese nonprofit managers generally had a limited understanding of a marketing theory. The article further discusses reasons behind the dynamic based on personalized networks of influence used and the potential implications for nonprofit entities in China, a sector that plays a very noteworthy role in transformative economies.展开更多
Compassion is one of the core fundamental elements of Buddhism. The compassionate virtues are the precious qualities essential in the practice of Buddhism. On the other hand, guanxi plays a dominant role in any succes...Compassion is one of the core fundamental elements of Buddhism. The compassionate virtues are the precious qualities essential in the practice of Buddhism. On the other hand, guanxi plays a dominant role in any successful business venture in Chinese market. This paper develops the understanding of the two ancient bodies of knowledge of Buddhism and Confucianism. The attempt will be made in this paper to understand the deeper meaning of compassion in Buddhism in terms of compassionate virtues such as generosity, discipline, patience, diligence, humility, and wisdom. In guanxi, it will delve into different aspects of guanxi in terms of its background, meaning, significance, different types, intermediary, comparison with networking and ethics and success factors. This paper is based on the literature review on compassion--guanxi. The compassion literature focuses on books on Buddhism and commentaries by great Tibetan Buddhist sages. The guanxi literatures are predominately based on business research papers related to guanxi and business culture in China. The paper provides deeper meaning of compassion in Buddhism. The application of compassion to manage guanxi in China is the topic of this paper. This research is about optimizing the art of guanxi through the application of compassion which will help many non-Chinese business managers to effectively manage it. This paper is considered the first of its kind to study compassion in Buddhism and guanxi practice in China and seeks to provide the necessary framework to conduct the further research on applying compassion to build and manage better guanxi in China.展开更多
文摘In a globalized world, not only the business market is overlapped but also marketing models take shape within economic systems. While there has been a proliferation in the implementation of marketing in the private sector, this paper provides a useful entry point for the understanding role of marketing within the nonprofit sector focused on China, the second worldwide economic power. A number of senior managers and directors from different Non-Governmental Organizations （NGOs） were interviewed of what they understood marketing to be and how they considered and implemented marketing within organizational strategy. The findings showed that while marketing was identified as an interesting and influential concept, Chinese nonprofit managers generally had a limited understanding of a marketing theory. The article further discusses reasons behind the dynamic based on personalized networks of influence used and the potential implications for nonprofit entities in China, a sector that plays a very noteworthy role in transformative economies.
文摘Compassion is one of the core fundamental elements of Buddhism. The compassionate virtues are the precious qualities essential in the practice of Buddhism. On the other hand, guanxi plays a dominant role in any successful business venture in Chinese market. This paper develops the understanding of the two ancient bodies of knowledge of Buddhism and Confucianism. The attempt will be made in this paper to understand the deeper meaning of compassion in Buddhism in terms of compassionate virtues such as generosity, discipline, patience, diligence, humility, and wisdom. In guanxi, it will delve into different aspects of guanxi in terms of its background, meaning, significance, different types, intermediary, comparison with networking and ethics and success factors. This paper is based on the literature review on compassion--guanxi. The compassion literature focuses on books on Buddhism and commentaries by great Tibetan Buddhist sages. The guanxi literatures are predominately based on business research papers related to guanxi and business culture in China. The paper provides deeper meaning of compassion in Buddhism. The application of compassion to manage guanxi in China is the topic of this paper. This research is about optimizing the art of guanxi through the application of compassion which will help many non-Chinese business managers to effectively manage it. This paper is considered the first of its kind to study compassion in Buddhism and guanxi practice in China and seeks to provide the necessary framework to conduct the further research on applying compassion to build and manage better guanxi in China.
