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Research on Symbolic Design of Product in the Symbolic Consumption Era
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作者 Huiwei Liu 《International English Education Research》 2014年第5期73-75,共3页
With the advent of the era of symbolic consumption, products' value of his "symbol" is getting more and more important. By discussing the meaning of the symbolic design of product, it puts forward the design method... With the advent of the era of symbolic consumption, products' value of his "symbol" is getting more and more important. By discussing the meaning of the symbolic design of product, it puts forward the design method of realizing symbolic design from the inspects of products' shape, material, color, and using ways, and constructs the symbolic value of commodity, and manifests the target users' emotion, identity, way of life, differences in value orientation, etc, to meet the high-level needs of people. 展开更多
关键词 symbolic design design method High-level needs
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