Labor Flow Characteristics of Taian City in the Context of Rural Revitalization

[Objectives] To analyze and study the characteristics of rural labor flow to the tourism industry in Taian City of Shandong Province,and propose some measures for solving the problems of labor support in the development of rural tourism in Taian City. [Methods]The indicators were analyzed using the time series based on the relevant data on the labor employment and flow of rural households in Taian City in2005-2013. [Results] In Taian City,the number of rural laborers engaged in the primary industry decreased at the rate of 96 people/year,while the number of laborers engaged in the secondary and tertiary industries increased at the rate of 29 people/year and 3 people/year,respectively. The proportion of the three traditional tourism elements of transportation,lodging and catering in the tourism industry has been fluctuating,and the minimum was not lower than 30%. The recreational category was decreasing year by year,and only accounted for 1.7% in 2010.In summary,in the development of rural tourism in Taian City,the labor flow has problems such as low rural social security,weak attraction to young people,and large psychological barriers to returning to the hometown for employment. [Conclusions] In view of the problems,it is recommended to implement the rural revitalization strategy,attach importance to regional labor competition,give full play to the advantages of tourist cities,highlight product characteristics,increase cultural added value and improve the quality of operators to develop rural tourism. This study is intended to provide a scientific reference for talent support for rural revitalization in Taian City.

Exploration on the Crowdfunding Mode of Rural Memory Project

In the past decades of industrialization and urbanization,a plenty of Chinese villages have passed out of existence.The amount of the existing ancient villages in China only accounts for 1.9% of the amount of Chinese administrative villages.Chinese traditional villages include tangible cultural heritage like traditional residential architecture and cultural relics,as well as intangible cultural heritage like folk customs and handcraft,which are of extremely important values and demand proper conservation immediately."Rural Memory Project" is not only a carrier project of "memorizing nostalgia" and "retaining passion for home",but also the original protection project of tangible cultural heritage like rural historic streets and traditional resident courtyard,as well as intangible cultural heritage like production and living customs.At present,"Rural Memory" Project launched by Shandong province was primarily funded by the government sectors whose investment was far from sufficient for the great appetite of the project,thus massive social capital has to be absorbed to ensure a sustainable implementation of the project.Featured with low threshold,strong inclusivity and stable mass basis,crowdfunding which could adapt to the characteristics of the current "Rural Memory" Project is regarded as a feasible fund-raising channel.In the exploration of crowdfunding mode,the authorities could focus on establishing a specialized crowdfunding platform for Rural Memory Project,select proper crowdfunding mode according to the characteristics of the project,adhere to the macro orientation and policy of the government,and commit themselves to dissolving the institutional constraints in crowdfunding.