With the development of electronic commerce,there is a special phenomenon in rural areas of China that a lot of farmers in these areas depend on opening shops on Taobao online for a living. The products are made from ...With the development of electronic commerce,there is a special phenomenon in rural areas of China that a lot of farmers in these areas depend on opening shops on Taobao online for a living. The products are made from the village workshop,and farmers become fullyfledged network businessmen. Electronic business platform mode of " Taobao Village" is the result of integrated development of primary,secondary and tertiary industries. In this study,we take two kinds of typical Taobao villages( Dongfeng Village and Yanxia Village) as sample areas,and conduct comparative analysis of this new rural business model based on field survey data,case studies and theoretical research. We also probe into the problems in the development of Taobao villages,and set forth the recommendations for the new rural business model.展开更多
Based on perceived risk,the impacts of different kinds of risks on consumer's purchase intention are tested by using the investigation data of 2016,and perceived risks of consumers from different groups have diffe...Based on perceived risk,the impacts of different kinds of risks on consumer's purchase intention are tested by using the investigation data of 2016,and perceived risks of consumers from different groups have different impacts on purchase intention. Via interviews and online questionnaires,425 copies of effective samples were obtained. The structural equation modeling is used for research. Results display that product risk significantly affects purchase intention,and perceived risk among different groups has significant difference. According to research conclusion,the authors think that consumer should actively collect all kinds of information and take effective risk avoidance measures; Taobao platform should continuously perfect purchase rule,punish the behavior of leaking buyers' information,and continuously update Alipay software to prevent hacker intrusion; business should guarantee product quality,open information and make scientific marketing strategy.展开更多
With the rapid development of Internet in China during the recent years, the number of Internet users is growing at high speed every year. Flourishing e-commerce in China market has provided a new market and numerous ...With the rapid development of Internet in China during the recent years, the number of Internet users is growing at high speed every year. Flourishing e-commerce in China market has provided a new market and numerous opportunities for merchants. Taobao precisely took up this vital point and had to leap to the top of e-commerce in China with so many competitors. This article will analyze the factors of Taobao's success, its market positioning, e-payment from the perspective of the economics. As well give some suggestions on further development.展开更多
In the wake of the successive opening up of Jack&Jones’ and ONLY’s official flagship stores in Taobao Mall,the Danish Bestseller Fashion Group’s other brand,VERO MODA,landed the Mall on July 2nd. At present,the
There are a lot of online shopping platforms all over the globe, but one popular site that caught my attention since coming to China from Ghana is Taobao. Being China＇s largest online shopping platform, Taobao is kno...There are a lot of online shopping platforms all over the globe, but one popular site that caught my attention since coming to China from Ghana is Taobao. Being China＇s largest online shopping platform, Taobao is known for being very user- friendly, especially if you can read Chinese characters.展开更多
At 7 p.m. sharp on September 9, Fang Lu finished her dinner and opened Taobao Live app on her smartphone. She had been waiting for a live stream by Viya, a so-called Key Opinion Leader (KOL) who recommends and sells t...At 7 p.m. sharp on September 9, Fang Lu finished her dinner and opened Taobao Live app on her smartphone. She had been waiting for a live stream by Viya, a so-called Key Opinion Leader (KOL) who recommends and sells things on Taobao. Identifying herself as one of Viya’s Women, Fang Lu is quick to buy whatever Viya promotes.展开更多
The agglomeration of the rural e-commerce industry represented by Taobao villages has reshaped the existing urban and rural spatial organization and proposed a new urbanization model.This study identified the spatiote...The agglomeration of the rural e-commerce industry represented by Taobao villages has reshaped the existing urban and rural spatial organization and proposed a new urbanization model.This study identified the spatiotemporal characteristics of Taobao villages in Quanzhou city and built panel regression models to examine the impact of these villages on urbanization level,which is measured via nighttime light(NTL).The results show that(1)while the number of Taobao villages in Quanzhou city has increased rapidly,it has also experienced sporadic growth and monocentric agglomeration,finally forming a polycentric agglomeration pattern;(2) Taobao villages display a significant near-city tendency,and the urbanization level of towns with Taobao villages is higher than that of towns without Taobao villages;(3) the panel regression model highlights that Taobao villages have a significant positive impact on urbanization level.Taobao villages near the city exhibit a greater effect;meanwhile,those that are far away from the city cannot improve their urbanization level unless they reach a considerable degree of agglomeration.Rural e-commerce will become an important direction for the transformation of urban fringe areas,which provides a certain reference for the development of new urbanization in China.展开更多
Gao Difan,27,was overjoyed with the Givenchy lipstick she bought herself as a Christmas gift via a daigou.on Taobao,one of the most famous e-commerce platforms in China.A daigou is the name given to an intermediary wh...Gao Difan,27,was overjoyed with the Givenchy lipstick she bought herself as a Christmas gift via a daigou.on Taobao,one of the most famous e-commerce platforms in China.A daigou is the name given to an intermediary who travels or lives abroad and buys products on behalf of people in China.展开更多
Through a case study on 24 Taobao villages in Guangzhou,this paper analyzes the relationship between the spatial distribution characteristics and influencing factors of Taobao villages using the online data mining met...Through a case study on 24 Taobao villages in Guangzhou,this paper analyzes the relationship between the spatial distribution characteristics and influencing factors of Taobao villages using the online data mining methodology,and compares e-commerce-based industry clusters with traditional industry clusters.The result shows that Taobao villages in Guangzhou are mainly distributed in peripheral areas of the central city,with low population and employment density; villages running the same kind of business present the trend of concentration.And the formation of Taobao villages is highly relevant to the distribution of factories,wholesale markets,express services,and low-rent housing,as well as the learning and demonstration effect among subjects.It further proves that,under the influence of e-commerce,the importance of economies of scale and economies of scope brought by geographic proximity has been weakened,while the importance of interaction and communication effect among subjects have been obviously strengthened.展开更多
With the e-commerce economy spreading to rural areas,Taobao villages in Jiangsu Province present a rapid development trend.This paper firstly summarizes the general development situation of Taobao villages in Jiangsu ...With the e-commerce economy spreading to rural areas,Taobao villages in Jiangsu Province present a rapid development trend.This paper firstly summarizes the general development situation of Taobao villages in Jiangsu Province from the three aspects of quantity,product types,and spatial distribution.Then it analyzes the specific development characteristics of different product-based Taobao villages.Finally,from the four angles of industry bases,ecommerce platforms,e-commerce businessmen groups,and logistics support,it explores the driving mechanism of Taobao villages in Jiangsu Province and points out that more and more villages will be involved in the Internet revolution along with the further development of Internet and e-commerce.展开更多
Since the beginning of the 21 st century, the booming e-commerce has not only greatly changed people’s lives, but also significantly influenced the relationship between urban and rural areas in China.Taobao villages ...Since the beginning of the 21 st century, the booming e-commerce has not only greatly changed people’s lives, but also significantly influenced the relationship between urban and rural areas in China.Taobao villages emerged and developed rapidly. According to the Research Report on China’s Taobao Villages in 2020.展开更多
The rise of online shopping,selling,and logistics has perhaps been one of the most important changes to modern life in China,and while we here in the TWOC offices are more than happy to receive daily packages of garba...The rise of online shopping,selling,and logistics has perhaps been one of the most important changes to modern life in China,and while we here in the TWOC offices are more than happy to receive daily packages of garbage we can’t afford,the effect of e-commerce entrepreneurship in China’s rural areas has been transformative.Villages that once farmed now make,package,and ship their goods all around the country.We visit one of展开更多
This paper examines the process and internal mechanisms of rural ecommerce industry agglomeration and space reconstruction in metropolitan fringe areas,employing Lirendong village in Guangzhou,China,as a case study.Qu...This paper examines the process and internal mechanisms of rural ecommerce industry agglomeration and space reconstruction in metropolitan fringe areas,employing Lirendong village in Guangzhou,China,as a case study.Questionnaire surveys and in-depth interviews were utilized and interpreted through the perspective of the actor-network theory.The results show that,in Lirendong village,local government,processing enterprises,rural collectives,e-commerce entrepreneurial talent,and other key actors participate in the pursuit and realization of suburban land value according to their action logic.Actors jointly evolved and constructed the phased industrial processes and space value accumulation process of the e-commerce industry.The reconstruction process experienced three stages,including the government-led agricultural decentralization stage,the market-oriented industrialization stage,and the Internet+stage dominated by the social network of fellow villagers.The development process has evolved from the dominance of exogenous forces to that of endogenous forces,and,as a result,the types and structures of rural land use are diversified.The spatial texture and rural environment of the traditional country gradually disappeared,forming a diversified mixed form of urban-rural land and mixed-use landscape of industrial,commercial,and residential land in vertical space.At the same time,the social network changed from a single and homogeneous social network of acquaintances to a multiple network of strangers.展开更多
基金Supported by Student Research Training(SRT)Program of Jiangsu Province,China(201410307007Y)
文摘With the development of electronic commerce,there is a special phenomenon in rural areas of China that a lot of farmers in these areas depend on opening shops on Taobao online for a living. The products are made from the village workshop,and farmers become fullyfledged network businessmen. Electronic business platform mode of " Taobao Village" is the result of integrated development of primary,secondary and tertiary industries. In this study,we take two kinds of typical Taobao villages( Dongfeng Village and Yanxia Village) as sample areas,and conduct comparative analysis of this new rural business model based on field survey data,case studies and theoretical research. We also probe into the problems in the development of Taobao villages,and set forth the recommendations for the new rural business model.
文摘Based on perceived risk,the impacts of different kinds of risks on consumer's purchase intention are tested by using the investigation data of 2016,and perceived risks of consumers from different groups have different impacts on purchase intention. Via interviews and online questionnaires,425 copies of effective samples were obtained. The structural equation modeling is used for research. Results display that product risk significantly affects purchase intention,and perceived risk among different groups has significant difference. According to research conclusion,the authors think that consumer should actively collect all kinds of information and take effective risk avoidance measures; Taobao platform should continuously perfect purchase rule,punish the behavior of leaking buyers' information,and continuously update Alipay software to prevent hacker intrusion; business should guarantee product quality,open information and make scientific marketing strategy.
文摘With the rapid development of Internet in China during the recent years, the number of Internet users is growing at high speed every year. Flourishing e-commerce in China market has provided a new market and numerous opportunities for merchants. Taobao precisely took up this vital point and had to leap to the top of e-commerce in China with so many competitors. This article will analyze the factors of Taobao's success, its market positioning, e-payment from the perspective of the economics. As well give some suggestions on further development.
文摘In the wake of the successive opening up of Jack&Jones’ and ONLY’s official flagship stores in Taobao Mall,the Danish Bestseller Fashion Group’s other brand,VERO MODA,landed the Mall on July 2nd. At present,the
文摘There are a lot of online shopping platforms all over the globe, but one popular site that caught my attention since coming to China from Ghana is Taobao. Being China＇s largest online shopping platform, Taobao is known for being very user- friendly, especially if you can read Chinese characters.
文摘At 7 p.m. sharp on September 9, Fang Lu finished her dinner and opened Taobao Live app on her smartphone. She had been waiting for a live stream by Viya, a so-called Key Opinion Leader (KOL) who recommends and sells things on Taobao. Identifying herself as one of Viya’s Women, Fang Lu is quick to buy whatever Viya promotes.
基金National Natural Science Foundation of China,No.41901146, No.42171207, No.42271254。
文摘The agglomeration of the rural e-commerce industry represented by Taobao villages has reshaped the existing urban and rural spatial organization and proposed a new urbanization model.This study identified the spatiotemporal characteristics of Taobao villages in Quanzhou city and built panel regression models to examine the impact of these villages on urbanization level,which is measured via nighttime light(NTL).The results show that(1)while the number of Taobao villages in Quanzhou city has increased rapidly,it has also experienced sporadic growth and monocentric agglomeration,finally forming a polycentric agglomeration pattern;(2) Taobao villages display a significant near-city tendency,and the urbanization level of towns with Taobao villages is higher than that of towns without Taobao villages;(3) the panel regression model highlights that Taobao villages have a significant positive impact on urbanization level.Taobao villages near the city exhibit a greater effect;meanwhile,those that are far away from the city cannot improve their urbanization level unless they reach a considerable degree of agglomeration.Rural e-commerce will become an important direction for the transformation of urban fringe areas,which provides a certain reference for the development of new urbanization in China.
文摘Gao Difan,27,was overjoyed with the Givenchy lipstick she bought herself as a Christmas gift via a daigou.on Taobao,one of the most famous e-commerce platforms in China.A daigou is the name given to an intermediary who travels or lives abroad and buys products on behalf of people in China.
基金supported by the Sub-Projec ts in the National Science&Technology Pillar Program(2013BAJ13B03-02)
文摘Through a case study on 24 Taobao villages in Guangzhou,this paper analyzes the relationship between the spatial distribution characteristics and influencing factors of Taobao villages using the online data mining methodology,and compares e-commerce-based industry clusters with traditional industry clusters.The result shows that Taobao villages in Guangzhou are mainly distributed in peripheral areas of the central city,with low population and employment density; villages running the same kind of business present the trend of concentration.And the formation of Taobao villages is highly relevant to the distribution of factories,wholesale markets,express services,and low-rent housing,as well as the learning and demonstration effect among subjects.It further proves that,under the influence of e-commerce,the importance of economies of scale and economies of scope brought by geographic proximity has been weakened,while the importance of interaction and communication effect among subjects have been obviously strengthened.
基金Supported by the National Natural Science Foundation entitled by The Impact of E-Commerce on Rural Social Network and Its Mechanism:A Case Study of Taobao Villages in Jiangsu Province(No.:51508365)the General Project of Natural Science Research in Jiangsu Province(No.:15KJB560012)Top-Notch Academic Programs Project of Jiangsu Higher Education Institutions(TAPP)
文摘With the e-commerce economy spreading to rural areas,Taobao villages in Jiangsu Province present a rapid development trend.This paper firstly summarizes the general development situation of Taobao villages in Jiangsu Province from the three aspects of quantity,product types,and spatial distribution.Then it analyzes the specific development characteristics of different product-based Taobao villages.Finally,from the four angles of industry bases,ecommerce platforms,e-commerce businessmen groups,and logistics support,it explores the driving mechanism of Taobao villages in Jiangsu Province and points out that more and more villages will be involved in the Internet revolution along with the further development of Internet and e-commerce.
文摘Since the beginning of the 21 st century, the booming e-commerce has not only greatly changed people’s lives, but also significantly influenced the relationship between urban and rural areas in China.Taobao villages emerged and developed rapidly. According to the Research Report on China’s Taobao Villages in 2020.
文摘The rise of online shopping,selling,and logistics has perhaps been one of the most important changes to modern life in China,and while we here in the TWOC offices are more than happy to receive daily packages of garbage we can’t afford,the effect of e-commerce entrepreneurship in China’s rural areas has been transformative.Villages that once farmed now make,package,and ship their goods all around the country.We visit one of
基金National Natural Science Foundation of China,No.42171193,No.41130748The Fundamental Research Funds for the Central Universities,Sun Yat-sen University,No.22lgqb13。
文摘This paper examines the process and internal mechanisms of rural ecommerce industry agglomeration and space reconstruction in metropolitan fringe areas,employing Lirendong village in Guangzhou,China,as a case study.Questionnaire surveys and in-depth interviews were utilized and interpreted through the perspective of the actor-network theory.The results show that,in Lirendong village,local government,processing enterprises,rural collectives,e-commerce entrepreneurial talent,and other key actors participate in the pursuit and realization of suburban land value according to their action logic.Actors jointly evolved and constructed the phased industrial processes and space value accumulation process of the e-commerce industry.The reconstruction process experienced three stages,including the government-led agricultural decentralization stage,the market-oriented industrialization stage,and the Internet+stage dominated by the social network of fellow villagers.The development process has evolved from the dominance of exogenous forces to that of endogenous forces,and,as a result,the types and structures of rural land use are diversified.The spatial texture and rural environment of the traditional country gradually disappeared,forming a diversified mixed form of urban-rural land and mixed-use landscape of industrial,commercial,and residential land in vertical space.At the same time,the social network changed from a single and homogeneous social network of acquaintances to a multiple network of strangers.
