Applying the Technology Acceptance Model (TAM) in Information Technology System to Evaluate the Adoption of Decision Support System

With the beginning of the information systems’ spreading, people started thinking about using them for making business decisions. Computer technology solutions, such as the Decision Support System, make the decision-making process less complex and simpler for problem-solving. In order to make a high-quality business decision, managers need to have a great deal of appropriate information. Nonetheless, this complicates the process of making appropriate decisions. In a situation like that, the possibility of using DSS is quite logical. The aim of this paper is to find out the intended use of DSS for medium and large business organizations in USA by applying the Technology Acceptance Model (TAM). Different models were developed in order to understand and predict the use of information systems, but the information systems community mostly used TAM to ensure this issue. The purpose of the research model is to determine the elements of analysis that contribute to these results. The sample for the research consisted of the target group that was supposed to have completed an online questionnaire about the manager’s use of DSS in medium and large American companies. The information obtained from the questionnaires was analyzed through the SPSS statistical software. The research has indicated that, this is primarily used due to a significant level of Perceived usefulness and For the Perceived ease of use.

Systematic Review of Literature for Smartphones Technology Acceptance Using Unified Theory of Acceptance and Use of Technology Model (UTAUT)

Systematic Review and Meta-analysis are techniques which attempt to associate the findings from similar studies and deliver quantitative summaries of the research literature [1]. The Systematic review of research literature identifies the common research methods, research design, sample size, parameters used, survey instruments, etc. used by the group of researchers. This study intends to fulfill this purpose in order to identify common research mythologies, dependent variables, sample sizes, moderators and mediators used in the field of analysing technology adoption based studies that utilizes the UTAUT2 model. This research collected over 59 published articles and conducted descriptive analytics. The results have revealed performance expectancy/perceived usefulness, trust and habit as the best predictors of consumer behavioural intentions towards the adoption of mobile application. Behavioural intention was the best predictor of use behaviour among the 57 articles selected. 274 was the mean sample size of research with 25 mean questionnaire items. SPSS and AMOS were the most common softwares used in all 57 studies, and 32 of those studies used UTAUT1 model while 14 researches incorporated the UTAUT2 model. There were also two promising predictors such as perceived risk on behavioural intention and habit on use behaviour.

The role of e-readiness assessment criteria in accepting e-commerce for small and medium size enterprisesmDevelopment of technology acceptance model

This paper develops Davis technology acceptance model by adding two criteria of e-readiness assessment. For small and medium size enterprises, the paper evaluates the credit of developed model in studying the efficient factors in internet technology acceptance, which is one of the most applicable communication tools in e-commerce. The added factors, taken from models and means of e-readiness assessment, are ＂existing information technology infrastructures＂ as well as ＂organization＇s training＂. The authors study 45 small and medium size enterprises in the city of Tehran, which are active in information technology products and services. Using Lisrel structural equation modelling, it is shown that there is a meaningful relationship between the added factors and the variables indicating internet network usage. Therefore, the better factors of e-readiness assessment lead to the higher acceptance level of electronic communication tools in e-commerce.

Private Club GMs＇/COOs＇ Perceptions in Adopting Social Media： Applying the Technology Acceptance Model

Social media have emerged as an important component of technology-mediated communications and many companies have been supporting the development of social networking sites as a part of brand communities （Kaplan ＆ Haenlein, 2010）. This study was undertaken to understand how private club general managers （GMs） and chief operating officers （COOs） perceive their ease of use, usefulness, and enjoyment of social media. Surveys were completed by attendees at the Club Managers Association of America Business Management Institute III （CMAA BMI III） executive development in Spring 2014 and Fall 2014. As one of a few empirical information technology （IT） studies in the context of the private club industry, the findings of this study are expected to provide baselines to academics and private club GMs/COOs in understanding the processes of social media technology adoption and acceptance in the private club industry.

Innovation and Evaluation of Technology Acceptance Model (Tam) in S-Commerce: A Case of Social Media Platforms in Ghana

Electronic commerce is quickly increasing in several countries, most notably in developing countries. A new electronic-commerce segment known as social commerce has evolved due to the popularity of social media. Consumer trust is important to social commerce success and impacts purchase choices. In modern times, majority of businesses have changed how from the traditional businesses and migrated to social commerce. Electronic commerce was the first of its sort, followed by social commerce, which conducted business via social networking platforms. Identifying the factors that influence social commerce use enables businesses to enhance those features and boost revenue. Thus, the purpose of this study was to examine how increased technology usage influences the social commerce activities of Ghanaian businessmen and women. A review of the literature resulted in the development of a conceptual model. Six hundred and twenty-five responses from Ghanaian enterprises and women who use e-commerce platforms were used to assess the conceptual approach. Partial Least Square Structural Equation Modeling (PLS SEM) was used to validate the model. The reliability and validity of the measuring apparatus were determined using measurement model analysis. To examine the model’s fit and assumptions, we used structural model analysis. Five hypotheses were supported by the structural model data. Effort Expectancy, Perceived Ease of Use, Performance Expectancy, Perceived Utility, and Trust were shown to be the most influential criteria affecting behavioral intention to use s-commerce in Ghana. The findings of this research have major significance for academics and practitioners of social trade.

Technology Acceptance Factors for Implementing the E-Government Systems in Saudi Arabia

Governments are implementing E-Government systems to match the other services due to the rapid worldwide development. Therefore, public sectors interact with many individuals;utilizing this technology lowers costs, enhances services, boosts efficiency, and saves time. The Government of Saudi Arabia has had various obstacles in serving its populace. Poor service delivery and excessive Government operating costs resulted from this manual service delivery. As a result, the Government launched the E-Government systems, which provide services more quickly. As a result, the report covered Saudi Arabia’s efforts to adopt E-Government, its difficulties, and its objectives to advance the 2030 vision. This study examined the adoption of E-Government systems using the Unified Theory of Acceptance and Use of Technology (UTAUT) in Saudi Arabia. A sample size of 200 was estimated using the Convenience approach and received 58% of the response from employees and end-users of the E-Government systems. Data were analyzed using MS-Excel and SMART PLS for testing the hypothesis and applying the Partial Least Square approach. The results of the hypothesis testing reveal several meaningful relationships, including relative benefits, compatibility, security, management support, performance expectations, perceived Usefulness of E-Government, ease of use by reducing uncertainty to E-Government, and IT infrastructure by reducing language on E-Government adoption.

Understanding Technology Acceptance and Use in Social Media Platforms:A Systematic Literature Review and the Development of Research Framework

The Systematic Literature Review(SLR)presented in the document focuses on the acceptance of social media(SM)platforms,particularly through the lens of the Unified Theory of Acceptance and Use of Technology(UTAUT),Technology Acceptance Model(TAM),Theory of Planned Behavior(TPB)and other relevant theories.The review involves a comprehensive analysis of the most used theories of acceptance models,the methods for selecting studies,and the results and findings from the reviewed studies.The study also discusses the accomplishment of research goals and creates a research framework to guide future research.The geographic scope of the studies is also examined,providing insights into the distribution of studies across different countries.The review adheres to the PRISMA(Preferred Reporting Items for Systematic Reviews and meta-Analyses)guidelines for reporting systematic reviews and employs a theory-based approach,categorizing selected articles based on their theoretical foundations.The review’s methodology involves the use of empirical evidence that meets predetermined inclusion criteria and addresses specific research questions.The document provides a detailed account of the steps involved in the systematic review,including the identification,screening,eligibility determination,and selection of studies.The review also offers implications for theory and practice,addresses limitations,and suggests areas for future research.

Modeling and gender difference analysis of acceptance of autonomous driving technology

In order to deeply analyze the differences in the acceptance of autonomous driving technology among different gender groups,a multiple indicators and multiple causes model was constructed by integrating a technology acceptance model and theory of planned behavior to comprehensively reveal the gender differences in the influence mechanisms of subjective and objective factors.The analysis is based on data collected from Chinese urban residents.Among objective factors,age has a significant negative impact on women's perceived behavior control and a significant positive impact on perceived ease of use.Education has a significant positive impact on men's perceived behavior control,and has a strong positive impact on women's perceived usefulness(PU).For men,income and education are found to have strong positive impacts on perceived behavior control.Among subjective factors,perceived ease of use(PEU)has the greatest influence on women's behavior intention,and it is the only influential factor for women's intention to use autonomous driving technology,with an influence coefficient of 0.72.The influencing path of men's intention to use autonomous driving technology is more complex.It is not only directly affected by the significant and positive joint effects of attitude and PU,but also indirectly affected by perceived behavior controls,subjective norms,and PEU.

Location Based Services Acceptance and Adoption Evaluation: An Investigation on Mobile Phone Users’ Response to Awareness and Utilization of LBS Technology in Nairobi Kenya

Location Based Navigation System (LBNS) is a specific Location Based Service (LBS) purely for navigational purpose. These systems resolve position of a user by using GNSS/GPS positioning technologies, to which supplementary information on goods and services are tagged. The navigation services have become popular and can be installed on mobile phones to provide route information, location of points of interest and user’s current location. LBS has continued to face challenges which include “communication” process towards user reference. Location Based Service System conveys suitable information through a mobile device for effective decision making and reaction within a given time span. This research was geared at understanding the state of LBS technology acceptance and adoption by users in Nairobi Kenya. To do this a quantitative study was carried out through a questionnaire, to investigate mobile phone users’ response on awareness and use of LBS technology. Testing the growth of this technology in this region compared to predictions in previous studies using Technology Acceptance Model (TAM), it is evident that many users may be aware of GPS functionality in mobile phones but are certainly yet to fully embrace the technology as they rarely use it. This points to some underlying challenges towards this technology within this part of the World, thereby recommending for deliberate monitoring and evaluation of LBS technology for sustenance growth based on user satisfaction and acceptance for improved usability.

Technology acceptance comparison between on-road dynamic message sign and on-board human machine interface for connected vehicle-based variable speed limit in fog area

Purpose–Connected vehicle-based variable speed limit(CV-VSL)systems in fog area use multi-source detection data to indicate drivers to make uniform change in speed when low visibility conditions suddenly occur.The purpose of the speed limit is to make the driver’s driving behavior more consistent,so as to improve traffic safety and relieve traffic congestion.The on-road dynamic message sign(DMS)and on-board human–machine interface(HMI)are two types of warning technologies for CV-VSL systems.This study aims to analyze drivers’acceptance of the two types of warning technologies in fog area and its influencing factors.Design/methodology/approach–This study developed DMS and on-board HMI for the CV-VSL system in fog area on a driving simulator.The DMS and on-board HMI provided the driver with weather and speed limit information.In all,38 participants participated in the experiment and completed questionnaires on drivers’basic information,perceived usefulness and ease of use of the CV-VSL systems.Technology acceptance model(TAM)was developed to evaluate the drivers’acceptance of CV-VSL systems.A variance analysis method was used to study the influencing factors of drivers’acceptance including drivers’characteristics,technology types and fog density.Findings–The results showed that drivers’acceptance of on-road DMS was significantly higher than that of on-board HMI.The fog density had no significant effect on drivers’acceptance of on-road DMS or on-board HMI.Drivers’gender,age,driving year and driving personality were associated with the acceptance of the two CV-VSL technologies differently.This study is beneficial to the functional improvement of on-road DMS,on-board HMI and their market prospects.Originality/value–Previous studies have been conducted to evaluate the effectiveness of CV-VSL systems.However,there were rare studies focused on the drivers’attitude toward using which was also called as acceptance of the CV-VSL systems.Therefore,this research calculated the drivers’acceptance of two normally used CV-VSL systems including on-road DMS and on-board HMI using TAM.Furthermore,variance analysis was conducted to explore whether the factors such as drivers’characteristics(gender,age,driving year and driving personality),technology types and fog density affected the drivers’acceptance of the CV-VSL systems.

An Investigation on Telecommunication Staff＇s Acceptance of E-Learning Technology

As the information on telecommunication products updates rapidly, using E-learning in staff training becomes an edge for company operation. However, previous studies showed that staff＇s attitude toward E-learning significantly affected the outcomes of training. The purpose of this study is to investigate the acceptance of E-learning in a telecommunication company. The researchers adopted the technology acceptance model （TAM） and diffusion of innovation theory to evaluate the perceived usefulness and perceived ease of use on E-learning, in addition to employees＇ self-directed learning motivation, attitude toward computers, and organizational influence. We randomly chose 571 employees of the telecommunication entrepreneur at the Taichung office in Taiwan to participate in this survey. The result showed that employees＇ background factors such as age, job position, marital status, education level and the scale of job unit had the significant impact on behavioral intention to use E-learning. Employees＇ self-directed learning, attitude toward computers, and organizational influence respectively also had positive effects on perceived usefulness of E-learning and perceived ease of use of E-learning. Furthermore, employees＇ perceived usefulness of E-learning and perceived ease of use of E-learning also had a positive effect on behavioral intention to use E-learning systems.

Research on the Influencing Factors of Gerontechnology Acceptance by Seniors:A Case Study of Beijing Elderly Citizens

Based on the framework of social cognition theory,this paper proposed a systematic gerontechnology acceptance model for older people from both environmental and personal factors.Taking the Beijing senior citizens as an example,we used questionnaire survey data analysis and structural equation modeling methods to conduct empirical research that explores the factors affecting the willingness of the Beijing senior citizens to use gerontechnology and to examine the relationships among these factors.Results show that–in terms of personal factors–self-satisfaction,perceived usefulness and cognitive ability have a significant positive impact on the elderly’s intended uptake of gerontechnology;in terms of environmental factors,social influence not only directly affects the elderly’s intended use,but these elements can also shape the proposed use by influencing personal factors.We noted that facilitating conditions have only an indirect effect on the way of older people’s plan to use gerontechnology.The results confirmed the rationality and effectiveness of applying social cognition theory to study the behavior of seniors’acceptance of gerontechnology.Based on the research results,we proposed some suggestions to promote better research and development of gerontechnology for the elderly in Beijing.

Trust beyond Technology Algorithms: A Theoretical Exploration of Consumer Trust and Behavior in Technological Consumption and AI Projects

In an era dominated by artificial intelligence (AI), establishing customer confidence is crucial for the integration and acceptance of AI technologies. This interdisciplinary study examines factors influencing customer trust in AI systems through a mixed-methods approach, blending quantitative analysis with qualitative insights to create a comprehensive conceptual framework. Quantitatively, the study analyzes responses from 1248 participants using structural equation modeling (SEM), exploring interactions between technological factors like perceived usefulness and transparency, psychological factors including perceived risk and domain expertise, and organizational factors such as leadership support and ethical accountability. The results confirm the model, showing significant impacts of these factors on consumer trust and AI adoption attitudes. Qualitatively, the study includes 35 semi-structured interviews and five case studies, providing deeper insight into the dynamics shaping trust. Key themes identified include the necessity of explainability, domain competence, corporate culture, and stakeholder engagement in fostering trust. The qualitative findings complement the quantitative data, highlighting the complex interplay between technology capabilities, human perceptions, and organizational practices in establishing trust in AI. By integrating these findings, the study proposes a novel conceptual model that elucidates how various elements collectively influence consumer trust in AI. This model not only advances theoretical understanding but also offers practical implications for businesses and policymakers. The research contributes to the discourse on trust creation and decision-making in technology, emphasizing the need for interdisciplinary efforts to address societal challenges associated with technological advancements. It lays the groundwork for future research, including longitudinal, cross-cultural, and industry-specific studies, to further explore consumer trust in AI.

Exploration of University English Teachers’Acceptance and Willingness to Use Learning Management System Data Analysis Tools

This study investigates university English teachers’acceptance and willingness to use learning management system(LMS)data analysis tools in their teaching practices.The research employs a mixed-method approach,combining quantitative surveys and qualitative interviews to understand teachers’perceptions and attitudes,and the factors influencing their adoption of LMS data analysis tools.The findings reveal that perceived usefulness,perceived ease of use,technical literacy,organizational support,and data privacy concerns significantly impact teachers’willingness to use these tools.Based on these insights,the study offers practical recommendations for educational institutions to enhance the effective adoption of LMS data analysis tools in English language teaching.

The effect of individual factors on user behaviour and the moderating role of trust: an empirical investigation of consumers’ acceptance of electronic banking in the Kurdistan Region of Iraq

The popularity of self-service technologies,particularly in the banking industry,more precisely with electronic banking channel services,has undergone a major change as individuals’lifestyles develop.This change has affected individuals’decisions about accepting any new Information Technology,and Information Communications Technology services that are electronically mediated,for example,E-Banking channel services.This study investigates the effect of Individual Factors on User Behaviour,and the moderating role of Trust in the relationship between Individual Factors,and User Behaviour based on the Unified Theory of Acceptance and Use of Technology.This research proposes a model,with a second-order components research framework.It improves current explanations of the acceptance of electronic banking channel services.Furthermore,this study highlights the role of trust on the acceptance of electronic banking channel services,which is the most crucial consideration in customers’decisions to accept electronic banking channels services.Thus,trust is the spine of the system in the Kurdistan Region of Iraq.Data were collected using an online questionnaire that received 476 valid responses from academic staff who work at the University of Sulaimani.The model tested data using the Partial Least Squares-Structural Equation Modelling approach.The results show that Individual Factors have a positive effect on User Behaviour.Besides,results show that trust moderates the relationship between Individual Factors and User Behaviour.

Blog acceptance model: An empirical study on exploring users' acceptance and continual usage of blogs

Blogs have permeated into our daily lives at a fast speed, and various kinds of blog spaces have attracted our attention. However, little effort has been made on studying the users' motivation to participate in blog activities. This paper aims to construct a theoretical model about the blog adoption based on technology acceptance model(TAM theory), social capital theory and social exchange theory, and put forward 18 related hypotheses. Then the survey method is adopted to analyze the data from 208 questionnaires using the SPSS and LISREL tools, and to examine the theoretical model and hypotheses. Finally, the paper makes a discussion from five aspects due to the results of data analysis, including individual driving factors, group driving factors, community driving factors, technology acceptance factors and moderating variables. The results show that curiosity/enjoyment, user's experience, social interaction and social identification will greatly affect users' motivation to accept a blog; meanwhile, perceived ease of use, exchange cost and trust will partially influence users' intention to participate in blog activities. The results also suggest that age and education degrees have significant moderating effects on users' acceptance and updating of blogs.

Behavioral Analysis of E-commerce Acceptance in Micro-enterprises

E-commerce present opportunities and challenges for businesses, especially for micro-enterprises. This paper proposed a theoretical framework that in line with the unique characteristics of E-commerce acceptance in micro-enterprises in Chengdu, which is based on the unified theory of acceptance and use of technology （UTAUT） model. The extending UTAUT model includes key constructs of performance expectation, perceived behavioral control and the characteristics of owner-managers.

Perspectives and Experiences of Education Stakeholders: A Quantitative Study on the Adoption of Artificial Intelligence in Executive Training Using Structural Equation Modeling

The recent increase in the use of artificial intelligence has led to fundamental changes in the development of training and teaching methods for executive education. However, the success of artificial intelligence in regional centers for teaching and training professions will depend on the acceptance of this technology by young executive trainees. This article discusses the potential benefits of adopting AI in executive training institutions in Morocco, specifically focusing on CRMEF Casablanca Settat. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT) (Venkatesh et al., 2003), this study proposes a model to identify the factors influencing the acceptance of artificial intelligence in regional centers for teaching professions and training in Morocco. To achieve this, a structural equation modeling approach was used to quantitatively describe the impact of each factor on AI adoption, utilizing data collected from 173 young executive trainees. The results indicate that perceived ease of use, perceived usefulness, trainer influence, and personal innovativeness influence the intention to use artificial intelligence. Our research provides managers of CRMEFs with a set of practical recommendations to enhance the implementation conditions of an artificial intelligence system. It aims to understand which factors should be considered in designing an artificial intelligence system within regional centers for teaching professions and training (CRMEFs).

Towards Automated Assessment of Learning Management Systems in Higher Education Institutions in Zambia

Zambia like any other country in most African regions is still grappling with the dynamics of harnessing technology for the betterment of Higher Education. The onset of the Covid 19 pandemic brought a test for the preparedness of the Zambian Higher Education Institutions (HEIs) in harnessing technology for pedagogical activities. As countries worldwide switched to electronic learning during the pandemic, the same could not be said for Zambian HEIs. Zambian HEIs struggled to conduct pedagogical activities on learning management platforms. This study investigated the factors affecting the implementation and assessment of learning Management systems in Zambia’s HEIs. With its focus on assessing: 1) system features, 2) compliance with regulatory standards, 3) quality of service and 4) technology acceptance as the four key assessment areas of an LMS, this article proposed a model for assessing learning management systems in Zambian HEIs. To test the proposed model, a software tool was also developed.

Understanding factors affecting non-participants’interest in community-supported agriculture

Community-supported agriculture(CSA)has emerged as a viable solution for addressing the agricultural challenges faced by countries like Indonesia.This study uses the wellestablished unified theory of acceptance and use of technology(UTAUT2)model to examine the interest in CSA of potential customers in Indonesia.A standardized questionnaire was distributed to 1200 respondents,and the data were analyzed using structural equation model-partial least square(SEM-PLS)in SmartPLS 4.0 software.The results capture potential CSA consumer interest and will help to improve CSA development strategies in Indonesia.The model explains 44.4%of customers’intentions,and identifies performance expectancy as the decisive factor in customers’willingness to participate in CSA.Performance expectancy(0.292),hedonic motivation(0.262),social influence(0.259),and facilitating conditions(0.086)positively influence customers’interest in participating in a CSA program.The adoption of CSA programs by both farmers and customers could be increased by implementing regulations that provide tax incentives and subsidies,offering training on sustainable farming practices,facilitating the establishment of distribution channels,and establishing guidelines for fair price and quality standards.This study shows the high potential for the implementation of CSA in Indonesia.It could also be used as a foundation for the development of new policies regarding sustainable agriculture markets in Indonesia.