The Chinese Recorder and Missionary Journal is one of the most valued English literature in China’s history of Christianity and the key publications of missionaries from the second half of the 19th Century to the fir...The Chinese Recorder and Missionary Journal is one of the most valued English literature in China’s history of Christianity and the key publications of missionaries from the second half of the 19th Century to the first half of the 20th Century.The advertisements in it have not been properly stressed by the academic world,most of which are even deleted in the bound volumes.This paper aims to give a preliminary study on the advertisements in Chinese Recorder and Missionary Journal,comparing and analyzing advertisers,slogans and text structures and appeal methods of advertisements of shipping,banking,schools and book introduction in Chinese Recorder and Missionary Journal,thus demonstrating its significance in China’s modern advertising industry and Sino-western commercial trade and cultural exchange.展开更多
“Chinese Studies in the West:The Chinese Record”is a book series consisting of works written by Westerners who went to China from the 18th to the early 20th century,each of which contains a Chinese introduction and ...“Chinese Studies in the West:The Chinese Record”is a book series consisting of works written by Westerners who went to China from the 18th to the early 20th century,each of which contains a Chinese introduction and translations of the book's core information followed by the reprint of the original text for scholars to study and research.From 2009 to 2021,13 volumes have been published,with a total of 130 titles.This article will discuss the different types of Westerners in the Series,the activities they engaged in while they were in China or related to China,the books they wrote and their opinions towards China and its people.It will also explore the Series'social impact and its value to the study of Sino-Western culture exchanges.展开更多
基金funded by the project“Translation of and Research on Sinology Literature in English newspapers in China(19JDZD04)”by Guangdong University of Foreign Studies.
文摘The Chinese Recorder and Missionary Journal is one of the most valued English literature in China’s history of Christianity and the key publications of missionaries from the second half of the 19th Century to the first half of the 20th Century.The advertisements in it have not been properly stressed by the academic world,most of which are even deleted in the bound volumes.This paper aims to give a preliminary study on the advertisements in Chinese Recorder and Missionary Journal,comparing and analyzing advertisers,slogans and text structures and appeal methods of advertisements of shipping,banking,schools and book introduction in Chinese Recorder and Missionary Journal,thus demonstrating its significance in China’s modern advertising industry and Sino-western commercial trade and cultural exchange.
文摘“Chinese Studies in the West:The Chinese Record”is a book series consisting of works written by Westerners who went to China from the 18th to the early 20th century,each of which contains a Chinese introduction and translations of the book's core information followed by the reprint of the original text for scholars to study and research.From 2009 to 2021,13 volumes have been published,with a total of 130 titles.This article will discuss the different types of Westerners in the Series,the activities they engaged in while they were in China or related to China,the books they wrote and their opinions towards China and its people.It will also explore the Series'social impact and its value to the study of Sino-Western culture exchanges.
