In the 21st century,the development of digital and new media technologies has ushered in an age of pervasive multimodal communication,which has significantly amplified the role of multimodal translation in facilitatin...In the 21st century,the development of digital and new media technologies has ushered in an age of pervasive multimodal communication,which has significantly amplified the role of multimodal translation in facilitating crosscultural exchanges.Despite the profound impact of these developments,the prevailing translation pedagogy remains predominantly focused on the enhancement of linguistic translation skills,with noticeable neglect of the imperative to cultivate students’competencies in multimodal translation.Based on the distinctive characteristics and challenges that multimodal translation presents in the context of new media,this study delves into the formulation of educational objectives and curriculum design for the training of multimodal translators.The intent is to propose a framework that can guide the preparation of translators who are adept and equipped to navigate the complexities and demands of the contemporary age.展开更多
With the advent of the era of big data,traditional financial management has been unable to meet the needs of modern enterprise business.Enterprises hope that financial management has the function of improving the accu...With the advent of the era of big data,traditional financial management has been unable to meet the needs of modern enterprise business.Enterprises hope that financial management has the function of improving the accuracy of corporate financial data,assisting corporate management to make decisions that are more in line with the actual development of the company,and optimizing corporate management systems,thereby comprehensively improving the overall level of the company and ensuring that the company can be in business with the assistance of financial integration,can better improve and develop themselves.Based on the investigation of enterprises and universities,this article analyzes the problem of accounting talent training from both the demand and supply ends,and puts forward some suggestions for the teaching reform of accounting integration with big data in financial colleges and universities,and strives to promote the integration of business and finance.The optimal allocation of enterprise resources will gradually enhance the market competitiveness of enterprises,and explore the application strategies of big data technology in the integration of enterprise business and finance.展开更多
The construction of "emerging business education" came into being under the transformation of industrial revolution and scientific and technological revolution. The "emerging business education" ha...The construction of "emerging business education" came into being under the transformation of industrial revolution and scientific and technological revolution. The "emerging business education" has five characteristics of new connotation, new technology, new majors, new curriculum, and new talents.. The current situation and the challenges of "emerging business education" in vocational colleges are that the new connotation is unclearly defined, the new technologies are untimely updated, the new majorss are unreasonablely set, the new courses are not tightly connected, and the new talents are unsoundly trained. The construction of "emerging business education" in the vocational colleges should build a "emerging business education" system of integrating industry with education, improving technical support, rationally setting up majors or specialties, optimizing the curriculum system, and improving the talent training system.展开更多
In view of the mechanism and quality problems in the software ability training of computer majors in colleges and universities,as well as the engineering ability and innovation ability training results can not effecti...In view of the mechanism and quality problems in the software ability training of computer majors in colleges and universities,as well as the engineering ability and innovation ability training results can not effectively meet the needs of society,this paper discusses how to realize the deep integration of production and education through school enterprise cooperation under the existing training mode.Through the establishment of a progressive whole process training system,students’software ability can be improved in an all-round way.Taking Shenyang Aerospace University as an example,it expounds how to organically combine the theoretical teaching in class with the cultivation of extracurricular innovation ability,and gradually guide students to comprehensively improve their software development ability and innovation ability.The model has been running for many years,and plays a leading role in promoting the reform of education and teaching and improving the quality of education,and provides reference for the brotherly colleges and universities.展开更多
In recent years, many vocational schools in our country have opened business English courses successively and defined it as a core course of English major. In view of the importance of the course, this paper first dis...In recent years, many vocational schools in our country have opened business English courses successively and defined it as a core course of English major. In view of the importance of the course, this paper first discusses the definition of business Eng-lish and its teaching objectives and contents, and then analyzes the status quo of business English major in vocational schools. On this basis, a new teaching concept and specific teaching methods are put forward.展开更多
In order to adapt to the needs of globalization and cultivate compound business English talents, business English courses in colleges and universities should carry out corresponding reforms in terms of course module s...In order to adapt to the needs of globalization and cultivate compound business English talents, business English courses in colleges and universities should carry out corresponding reforms in terms of course module settings, improving students' language learning and professional knowledge and skills training, and increasing practical training courses. Meet the changing employment environment and market demand.展开更多
Systems for tracking products through supply chains range from paper-based records maintained by producers, processors, and suppliers to sophisticated ICT-based solutions. In addition to supporting product traceabilit...Systems for tracking products through supply chains range from paper-based records maintained by producers, processors, and suppliers to sophisticated ICT-based solutions. In addition to supporting product traceability, ICTs may also support data capture, recording, storage, and sharing of traceability attributes on processing, genetics, inputs, disease/pest tracking and measurement of environmental variables. A key success factor for a traceability system is the capability to integrate and share information along the supply chain. ICT represents a tool to overcome integration problems, data fusion and information dissemination. In this paper we illustrate the application of ontology as a tool to model business processes and rules within an agri- food chain. The business case is represented by the Bovlac project: a scientific and technologic platform to trace fresh cheese production.展开更多
Studying the impact of business convergence on enterprise performance can provide empirical basis for enterprises to formulate the integrated development strategy.The business convergence degree of 28 listed tourism c...Studying the impact of business convergence on enterprise performance can provide empirical basis for enterprises to formulate the integrated development strategy.The business convergence degree of 28 listed tourism companies was measured by Herfindahl index,and the impact of business convergence on business performance and the moderating effect of enterprise innovation ability were discussed.The results showed that the business convergence level of listed tourism companies varied greatly.Business convergence had a significant positive impact on short-term profitability of tourism enterprises,and a significant negative impact on the growth of enterprises.Innovation ability had a positive moderating effect on the impact of business convergence on enterprise profitability,but had no significant moderating effect on the impact of business convergence on enterprise growth.The results suggest that at the present stage,the business convergence of listed tourism companies is helpful to improve the profitability of enterprises in the short term,but it does not significantly promote the long-term growth of enterprises.展开更多
In English business news discourses, there are numerous financial words or terms which are quite difficult for readers to under-stand, especially those ones built on the basis of metaphorical mechanism. Conceptual Met...In English business news discourses, there are numerous financial words or terms which are quite difficult for readers to under-stand, especially those ones built on the basis of metaphorical mechanism. Conceptual Metaphor has a strong power to explain the cor-rect meaning of these words with their specific types of metaphors. Through the explanation of the meaning construction of the metaphori-cal words, it can be a great help for the news readers to master the accurate and deep-seated messages in the discourse. Simultaneously,it gives the reader an insight into the English culture in order to grasp the international economic trends and makes them accomplishcross-cultural communication task with ease.展开更多
After joining in WTO,Chinese enterprises face more intense competitive environments. The problems, such as many foreign capital enterprises swarming into China, increasing market competitive ability, keeping on nation...After joining in WTO,Chinese enterprises face more intense competitive environments. The problems, such as many foreign capital enterprises swarming into China, increasing market competitive ability, keeping on national and international market, have become more serious to enterprise’s decision maker. At the same time, the information technology is developing quickly, then business process re engineering will become valid path for enterprise increasing market competitive ability. As a case study, this paper applies Business Process Re engineering(BPR) approach to analyze a Chinese company.展开更多
Business English professional "Integration in Multiple Certificates" refers to these two kinds of certificates——a diploma and vocational certificates. Business English curriculum design unified vocational ...Business English professional "Integration in Multiple Certificates" refers to these two kinds of certificates——a diploma and vocational certificates. Business English curriculum design unified vocational qualification certificate with professional training objectives. Basis on the meeting of requirements of certificates for graduation, making professional training contents, curriculum,teaching methods together with vocational training and the requirements of professional qualification certificates.展开更多
It is indisputable fact that language cannot be separated from its culture.That's why the competence of cross-culture communication weighs highly in language learning from the perspective of sociolinguistics.More ...It is indisputable fact that language cannot be separated from its culture.That's why the competence of cross-culture communication weighs highly in language learning from the perspective of sociolinguistics.More care has been given to the infiltration of cross-culture communication in teaching language.Under the guidance of theoretical comparisons,some suggestions will be given on how to combine this competence with daily language teaching in hope of improving language learners' integrative language ability.展开更多
基金2020 Chongqing Municipal Education Planning Project“Research on the Cultivation of Multimodal Translation Talent in the Digital Age”(2020-GX-278)Chongqing Higher Education Teaching Reform Research Project“Research on the Cultivation Model of Compound Application-Oriented Foreign Language Talent Based on the Integration of Classrooms One,Two,and Three Under the Background of the New Liberal Arts”(233177)。
文摘In the 21st century,the development of digital and new media technologies has ushered in an age of pervasive multimodal communication,which has significantly amplified the role of multimodal translation in facilitating crosscultural exchanges.Despite the profound impact of these developments,the prevailing translation pedagogy remains predominantly focused on the enhancement of linguistic translation skills,with noticeable neglect of the imperative to cultivate students’competencies in multimodal translation.Based on the distinctive characteristics and challenges that multimodal translation presents in the context of new media,this study delves into the formulation of educational objectives and curriculum design for the training of multimodal translators.The intent is to propose a framework that can guide the preparation of translators who are adept and equipped to navigate the complexities and demands of the contemporary age.
基金The research was co-completed by School of Journalism and Communication of Hunan Normal University and Financial Big-Data Research Institute of Hunan University of Finance and Economics.This research was funded by the National Natural Science Foundation of China(No.72073041)Open Foundation for the University Innovation Platform in Hunan Province(No.18K103)+2 种基金2011 Collaborative Innovation Center for Development and Utilization of Finance and Economics Big Data Property,Universities of Hunan Province,Open Project(Nos.20181901CRP03,20181901CRP04,20181901CRP05)2020 Hunan Provincial Higher Education Teaching Reform Research Project(Nos.HNJG-2020-1130,HNJG-2020-1124)2020 General Project of Hunan Social Science Fund(No.20B16).
文摘With the advent of the era of big data,traditional financial management has been unable to meet the needs of modern enterprise business.Enterprises hope that financial management has the function of improving the accuracy of corporate financial data,assisting corporate management to make decisions that are more in line with the actual development of the company,and optimizing corporate management systems,thereby comprehensively improving the overall level of the company and ensuring that the company can be in business with the assistance of financial integration,can better improve and develop themselves.Based on the investigation of enterprises and universities,this article analyzes the problem of accounting talent training from both the demand and supply ends,and puts forward some suggestions for the teaching reform of accounting integration with big data in financial colleges and universities,and strives to promote the integration of business and finance.The optimal allocation of enterprise resources will gradually enhance the market competitiveness of enterprises,and explore the application strategies of big data technology in the integration of enterprise business and finance.
基金supported by the 2018 Graduate Research Project of Sichuan University of Science & Engineering (Grant No. y2018073)
文摘The construction of "emerging business education" came into being under the transformation of industrial revolution and scientific and technological revolution. The "emerging business education" has five characteristics of new connotation, new technology, new majors, new curriculum, and new talents.. The current situation and the challenges of "emerging business education" in vocational colleges are that the new connotation is unclearly defined, the new technologies are untimely updated, the new majorss are unreasonablely set, the new courses are not tightly connected, and the new talents are unsoundly trained. The construction of "emerging business education" in the vocational colleges should build a "emerging business education" system of integrating industry with education, improving technical support, rationally setting up majors or specialties, optimizing the curriculum system, and improving the talent training system.
文摘In view of the mechanism and quality problems in the software ability training of computer majors in colleges and universities,as well as the engineering ability and innovation ability training results can not effectively meet the needs of society,this paper discusses how to realize the deep integration of production and education through school enterprise cooperation under the existing training mode.Through the establishment of a progressive whole process training system,students’software ability can be improved in an all-round way.Taking Shenyang Aerospace University as an example,it expounds how to organically combine the theoretical teaching in class with the cultivation of extracurricular innovation ability,and gradually guide students to comprehensively improve their software development ability and innovation ability.The model has been running for many years,and plays a leading role in promoting the reform of education and teaching and improving the quality of education,and provides reference for the brotherly colleges and universities.
文摘In recent years, many vocational schools in our country have opened business English courses successively and defined it as a core course of English major. In view of the importance of the course, this paper first discusses the definition of business Eng-lish and its teaching objectives and contents, and then analyzes the status quo of business English major in vocational schools. On this basis, a new teaching concept and specific teaching methods are put forward.
文摘In order to adapt to the needs of globalization and cultivate compound business English talents, business English courses in colleges and universities should carry out corresponding reforms in terms of course module settings, improving students' language learning and professional knowledge and skills training, and increasing practical training courses. Meet the changing employment environment and market demand.
文摘Systems for tracking products through supply chains range from paper-based records maintained by producers, processors, and suppliers to sophisticated ICT-based solutions. In addition to supporting product traceability, ICTs may also support data capture, recording, storage, and sharing of traceability attributes on processing, genetics, inputs, disease/pest tracking and measurement of environmental variables. A key success factor for a traceability system is the capability to integrate and share information along the supply chain. ICT represents a tool to overcome integration problems, data fusion and information dissemination. In this paper we illustrate the application of ontology as a tool to model business processes and rules within an agri- food chain. The business case is represented by the Bovlac project: a scientific and technologic platform to trace fresh cheese production.
基金Sponsored by National Natural Science Foundation of China (72164030)Natural Science Foundation of Inner Mongolia Autonomous Region (2019MS04019)。
文摘Studying the impact of business convergence on enterprise performance can provide empirical basis for enterprises to formulate the integrated development strategy.The business convergence degree of 28 listed tourism companies was measured by Herfindahl index,and the impact of business convergence on business performance and the moderating effect of enterprise innovation ability were discussed.The results showed that the business convergence level of listed tourism companies varied greatly.Business convergence had a significant positive impact on short-term profitability of tourism enterprises,and a significant negative impact on the growth of enterprises.Innovation ability had a positive moderating effect on the impact of business convergence on enterprise profitability,but had no significant moderating effect on the impact of business convergence on enterprise growth.The results suggest that at the present stage,the business convergence of listed tourism companies is helpful to improve the profitability of enterprises in the short term,but it does not significantly promote the long-term growth of enterprises.
文摘In English business news discourses, there are numerous financial words or terms which are quite difficult for readers to under-stand, especially those ones built on the basis of metaphorical mechanism. Conceptual Metaphor has a strong power to explain the cor-rect meaning of these words with their specific types of metaphors. Through the explanation of the meaning construction of the metaphori-cal words, it can be a great help for the news readers to master the accurate and deep-seated messages in the discourse. Simultaneously,it gives the reader an insight into the English culture in order to grasp the international economic trends and makes them accomplishcross-cultural communication task with ease.
文摘After joining in WTO,Chinese enterprises face more intense competitive environments. The problems, such as many foreign capital enterprises swarming into China, increasing market competitive ability, keeping on national and international market, have become more serious to enterprise’s decision maker. At the same time, the information technology is developing quickly, then business process re engineering will become valid path for enterprise increasing market competitive ability. As a case study, this paper applies Business Process Re engineering(BPR) approach to analyze a Chinese company.
基金Acknowledgements： This work had the financial support of the Portuguese National Science Foundation （FCT） through the Research Unit, UI 4005, Project Reference PEst-OE/EME/UI4005/2011.
文摘Business English professional "Integration in Multiple Certificates" refers to these two kinds of certificates——a diploma and vocational certificates. Business English curriculum design unified vocational qualification certificate with professional training objectives. Basis on the meeting of requirements of certificates for graduation, making professional training contents, curriculum,teaching methods together with vocational training and the requirements of professional qualification certificates.
文摘It is indisputable fact that language cannot be separated from its culture.That's why the competence of cross-culture communication weighs highly in language learning from the perspective of sociolinguistics.More care has been given to the infiltration of cross-culture communication in teaching language.Under the guidance of theoretical comparisons,some suggestions will be given on how to combine this competence with daily language teaching in hope of improving language learners' integrative language ability.
