The aim of this research was to study tourism behaviors and needs for tourism of Thai tourists in Chaiyaphum province in order to bring their tourism behaviors and needs to design tourism routes which are suitable and...The aim of this research was to study tourism behaviors and needs for tourism of Thai tourists in Chaiyaphum province in order to bring their tourism behaviors and needs to design tourism routes which are suitable and able to meet the needs of tourists. Questionnaire survey was used to collect data from 400 tourists who traveled to visit Chaiyaphum province. Accidental sampling technique was applied to select the sample. Percentage, mean, and standard deviation were used to analyze the data. The research results revealed that tourists were mostly male with 26-40 years of age and aimed to use spare time with their own families or friends. Most tourists traveled with their families （husband/wife/son/daughter）, because they attach great importance to creating a good relationship with the members of their families in order to show their love and warmth among members within the families. Most tourists took ordy one day to visit Chaiyaphum province （travel there and back in a day）. Tourists＇ needs for visiting tourism places in Chaiyaphum province were as follows： （1） to visit popular and famous tourism places; （2） to visit natural tourism places; and （3） to visit historical and cultural tourism places.展开更多
文摘The aim of this research was to study tourism behaviors and needs for tourism of Thai tourists in Chaiyaphum province in order to bring their tourism behaviors and needs to design tourism routes which are suitable and able to meet the needs of tourists. Questionnaire survey was used to collect data from 400 tourists who traveled to visit Chaiyaphum province. Accidental sampling technique was applied to select the sample. Percentage, mean, and standard deviation were used to analyze the data. The research results revealed that tourists were mostly male with 26-40 years of age and aimed to use spare time with their own families or friends. Most tourists traveled with their families （husband/wife/son/daughter）, because they attach great importance to creating a good relationship with the members of their families in order to show their love and warmth among members within the families. Most tourists took ordy one day to visit Chaiyaphum province （travel there and back in a day）. Tourists＇ needs for visiting tourism places in Chaiyaphum province were as follows： （1） to visit popular and famous tourism places; （2） to visit natural tourism places; and （3） to visit historical and cultural tourism places.
