Madonna H&M and the little Chinese girl:the ideal incarnation of"Mass Prestige"in conquering China The term Anglo-Saxon Mass prestige comes from the contraction of mass market(mass market)and prestige.Th...Madonna H&M and the little Chinese girl:the ideal incarnation of"Mass Prestige"in conquering China The term Anglo-Saxon Mass prestige comes from the contraction of mass market(mass market)and prestige.The term first appeared in 2003 in the USA,in the serious Harvard Business Review,under the pen of Michael Silverstein.It can be defined as an affordable luxury,although this term may展开更多
文摘Madonna H&M and the little Chinese girl:the ideal incarnation of"Mass Prestige"in conquering China The term Anglo-Saxon Mass prestige comes from the contraction of mass market(mass market)and prestige.The term first appeared in 2003 in the USA,in the serious Harvard Business Review,under the pen of Michael Silverstein.It can be defined as an affordable luxury,although this term may