The Chinese Consumers’Service Quality Satisfaction Differences of Cruise Tourism and Precision Marketing Strategy

The paper selected Chinese Cruise Line as the case study. Having based on the survey data of Chinese cruise tourism consumers, the factor analysis method, one-way analysis of variances method, cluster analysis method, and other quantitative and qualitative methods were taken to analyze Chinese consumers’ satisfaction differences of cruise tourism service quality with different segmentation markets and clusters markets, and the reasons of satisfaction differences were also explored. Then precision marketing strategy of Chinese cruise tourism with different segmentation markets and clusters markets from the supply-side reform perspective was discussed. The purpose of current research was to provide suggestions of precision management and precision marketing of Chinese cruise tourism for relevant enterprises and government departments.

The Impact of Short Media Videos on Urban Tourism Marketing:Taking Zibo and Xi'an as Examples

In the era of new media,short videos as an innovative means of communication have led to significant changes in the promotion strategies of tourist cities.The prosperity of the tourism industry has a significant driving effect on local economic growth,and marketing strategies are the key to the progress of the tourism industry.Through efficient marketing methods,the visibility of tourist attractions and cities can be significantly improved,thereby attracting more tourists and injecting new vitality into the local tourism industry and the overall economy.At present,with the rapid development of short video platforms such as TikTok and the sharp increase in the number of users,short video marketing has gradually received widespread attention from industry professionals and the general public.Some cities have achieved good results in tourism marketing implemented with the help of short video platforms,prompting more cities to use short videos for marketing activities.However,short videos also negatively impact urban tourism marketing,reducing the appeal of TikTok marketing to audiences.Therefore,this article conducts in-depth research on the impact of short video media on urban tourism marketing,elaborates on the advantages,analyzes the impact,proposes strategies for the application,and hopes to provide a reference for cities to use short videos for tourism marketing.

An Analysis of Marketing Strategies Concerning IT Tourism: Taking the Instance of tourism in Gansu

With the development of information technology, tourism has benefited by utilizing this fully effective media in tourism activities which has greatly promoted the productivity in the same field, including tourism hotels, travel agencies, transportations and destinations. This application brings in new tendency which pushes the marketing distribution more timely and practically. The below statement takes the instance of tourism in Gansu and analyzes the requisite elements in adopting IT in tourism sector. It subsequently concludes that information technology application in tourism absolutely plays an essential role in promoting the quality of service and efficiency.

Marketing Strategies Based on Tourists' Satisfaction on Rural Tourism in Suzhou City of China

To further promote rural tourism brand of Suzhou and enhance its competitiveness,tourist source market of rural tourism in Suzhou City was analyzed through questionnaire survey from the perspectives of demographic features and behavioral characteristics of tourists.Moreover,significance of service items and tourists' satisfaction on these items were investigated from the perspectives of scenic area management,traffic conditions,accommodation services,hygienic conditions,commodity price,infrastructure,guide services,food and recreational activities.Through sorting out statistics obtained in the investigation,corresponding marketing strategies were proposed.First,orientation of rural tourism market should be defined,local tourist source market taken as the principal one,especially tourists from the middle-class and upper-class.Second,rural cultural connotations should be further explored to build villages of dominant cultures and bring new ideas to traditional festivals.Third,integrated marketing should be introduced to the promotion of rural tourism,marketing channels further integrated,and online marketing of rural tourism enhanced.

Analyses on Marketing Strategies of Penglai's Tourism

Although tourism marketing has made great progress in recent years,researches on it are far from enough.Current re searches on tourism marketing at home and abroad lack pertinence and mostly provide theoretical basis for tourism development within a wide range.The researches on tourism marketing of Penglai are few and far between.Based on previous studies and the status quo of tourism marketing strategy,the below statements tries to find out existing problems of Penglai's tourism,put for ward countermeasures and propose feasible marketing patterns suitable for its tourism development.It subsequently concludes that it can make contribution to the sustainable development of Penglai's tourism and provide other county-level tourism cities with reference for marketing tourism marketing strategies.

Research on the Marketing of Rural Tourism on the Basis of Market Segmentation

With the development of modern agriculture and the further improvement in balancing urban and rural development, rural tourism ushered in a new opportunity for development. However, due to lack of market segmentation,rural tourism in China is facing many problems.The rural tourists will be classified based on the market segmentation in this article,and then put forward four aspects from the use of different target market strategy, develop network marketing, Implements the region brand strategy and international marketing strategy.The aim is to offer advices and suggestions to the sustainable development of the rural tourism.

Attractive Model and Marketing Implications of Theme Shopping Tourism Destination

This paper discusses the definition and connotation of Theme Shopping Tourism(TST) destination,and reveals the attractive distance of TST destination based on the utility function derived from the supposed demand function.An attractive model is deduced.According to this attractive model,it is can be known that the attractive distance is related to the price difference of the theme commodities between TST destination and tourist origin place,the average expenditure of transport,the demand elasticity of price,the actual price of sightseeing spot,the critical price that a tourist will afford,the number of nights that a tourist stays on the TST destination and the price level of accommodation in the TST destination.The change mechanism of attractive distance of TST destinations is revealed in this paper,and implications on TST marketing are put forward.First,theme commodities should be luxuries.Second,lower price is the primary pulling factor of theme shopping tourism.Third,the route combining with sightseeing spots is beneficial to shopping tourism.At last,TST development is one way of rejuvenating the falling destinations.

Tourism Marketing Strategies for Satellite City against the Background of New Urbanization

Considering the development features of new urbanization, and tourism development conditions of Xinzhou District, Wuhan City, this paper explored the inner integrated point of new urbanization and tourism industry, and on this basis proposed strategies for tourism marketing of satellite city by innovating traditional marketing, and applying new marketing methods, so as to build a high-efficiency, high-coverage marketing network, to promote the development of urban tourism, the integration of industries, and economic strength of satellite city, and to push forward the further implementation of new urbanization.

Marketing in the Function of Promotion of Tourism and Hunting Tourism Potentials in Rural Regions

This paper presents the importance of the development of Serbian rural regions, and analyzes their marketing management potentials. Thus the paper aims to examine rural tourism and hunting tourism in particular in order to evaluate their development as a lucrative type of investment, while considering the including promotional activities. Certain disadvantages and problems that Serbian hunting tourism has been facing as well as the directions for their solution are addressed in the paper.

TSS （Tourism Support System） as a New Competitive Tourism Marketing Instrument

The recent trend in tourism marketing is focus on customer relationship management. Tourism industry today is one of the highest revenue generating industry and strategic approach for sustainable development of this industry hosts benefits not only for the tourism related stakeholders but also the community and economy on the whole. Oman is one of the most preferred destinations for the tourists especially after the declaration of Muscat, Arab tourism Capital for 2012. Thus to materialize this honor and position, the scientific study and analysis of tourist behavior will help to predict the future trend of tourism and will give direction for effort investment. This work presents a novel strategy to identify, analyze and highlights the main tourist behavioral factors that could increase tourists＇ loyalty to a specific destination or agency. The analytical TSS （tourism support system） will also classify customers into two categories--first category will be classified as ＂LT （loyal tourists）＂ and second category as ＂NLT （non-loyal tourists）＂. Dataset is collected from a tourism business organization. Twenty-four attributes and 545 instances were collected and were analyzed by algorithms like logistics, forest of random trees, naive Bayes, J48 and Id3. The explanatory variables were defined, and some transformations were done to identify the response variable. Entropy was used and adapted in order to find the response variable from the explanatory variables. The results obtained from this work confirm that the generated rules can be used for future prediction and tourism business can be improved and efforts can be directed in right place for the right consumer resulting in high return on investment.

Tourism Marketing of the Hakka Genealogical Digital Archive

Family history can be a very interesting research field which has not yet been much explored. The genealogy is one kind of digital archives. There are many researches focusing on the digitization of family history and genealogical material. There are three types of genealogy tourism in Hakka ethnic group, including homeland tourism, family temple names tourism, and common ancestor tourism. According to the genealogy curious and return intention to homeland, there are four kinds of ancestral tourists. The recognition of the role of technology and the increasing use of the internet for genealogy development has offered new opportunities to sell accommodation and other tourism-related products. The genealogy tourism marketing matrix has four alternatives of marketing strategies： well-developed genealogy tourism, enhance ancestral connection, improve tourism infrastructure, and potential genealogy tourism. Responding to this, this study proposed four key factors which are identified to have facilitated the development of genealogy tourism, including information communication technology, resources, search for identity, and postmodern forms of tourism. There are several challenging issues in linking genealogy and tourism including interpretation, marketing built genealogy, planning for genealogy, and the interdependencies between genealogy tourism and the Hakka cultural industry.

Research on Marketing Strategy of Rural Tourism

As a new type of tourism development model, rural tourism had broad development space and great development potential. The article studies the rural tourism marketing strategy, based on a brief summary of the post-urban tourism marketing situation. Taked Suzhou rural tourism as an example, the shortcomings of marketing and marketing were discussed, which were reflected in the lack of market research, the serious urbanization of tourism development, and the single product. It proposed to promote marketing from the aspects of market positioning, producted design and integrated marketing to promote the development of rural tourism.

Website Marketing Communication in Health Tourism： A Content Analysis of Website Attributes of Thermal Tourism Facilities in Turkey

The aim of this exploratory study is to analyze the effectiveness of website communications regarding thermal tourism and to evaluate the website attributes of thermal tourism facilities in Turkey. In order to achieve this aim, seven main categories （contact information, general information, facility information, thermal/medical and wellness services information, surrounding area information, booking and external contracts information, and technical items） and 55 sub-items are identified. Then websites are analyzed with a content analysis method. One hundred and sixty four thermal facilities in Turkey could be listed and accepted as the population. Systematic sampling method was used with a sample size of 33 thermal facilities. After the frequency analysis, results showed that most of the thermal facilities do not have an efficient website management in Turkey. Although official websites are very critical tools for effective marketing communication, thermal facilities are utilizing only a small potential of their websites.

Analysis on Marketing Moral Construction of Tourism Enterprise

The paper analyzes the current marketing moral status of tourism enterprise, expounds the immoral conduct of marketing of tourism enterprise and the damage on consumer and society, and proposes the countermeasures to solve the problems in marketing process, which ensures the rapid development of tourism enterprise.

The Study of Marketing Tactics for SoLoMo-Mode- Based Handset Banks

In financial services, handset bank is known as one of major channels and this is the way to go in future and a key way for banks to compete on mobile intemet. Handset bank allows clients to make trades when and where they choose. In this way, fast and easy banking is available to clients. This paper centers on marketing tactics of handset bank and thus presents a SoLoMo-based handset bank marketing mode, in order to provide a reference to the innovation and practice of handset bank marketing principles and means.

Study on the marketing strategy of special tourism resort Wuhu Fantawild

Wuhu is one of the three major tourist centers in Anhui Province, and the first city to be built and operated in China＇ s fourth generation theme park. Special series of theme parks have been built from the operation, make Wuhu city transit tourism city has become a tourist destination city. In recent years, the pattern of Wuhu＇ s over dependence on theme parks has become increasingly prominent. Under this background, characteristics and the city tourism interaction status clear Wuhu theme park, theme park and interactive strategy to explore the development of city tourism, such as the concept of innovation, establish one king city development strategy, group development, build Wuhu tourism cluster, increase independent efforts to stimulate innovation cluster. The analysis method and combining with the on-the-spot investigation, facing Wuhu Fantawild theme park development strengths, weaknesses, opportunities and challenges are analyzed, and on this basis to improve the competitiveness of Wuhu Fantawild theme park marketing strategy.

Digitalization Enables Cultural,Commercial and Tourism Industries to Explore the Global Market

The recent 2024 National Tour ism Development Conference has clearly pointed out that China’s tourism industry has grown into the world’s largest domestic tourism market and has become an important destination in the international tourism sector,marking the rise of the tourism industry as a strategic pillar industry for the country.

Growing Consumption and the Dynamic Market Summary of Cultural Tourism Consumption in 2023

In 2023,the cultural tourism market recovered remarkably and the number of tourists to scenic spots,neighborhoods and museums across China continued to rise.New ways such as Special Forces Style Tourism and City Walk continued to break the boundaries of traditional tourism and have brought a new outlook to the industry.In 2023,the consumption demand of tourists was released intensively driven by multiple factors such as the innovative supply of the cultural and tourism system and the increased confidence given by tourism consumption policies.

Analysis of Service Marketing Strategies in the Senior Study Travel Tour Market

Senior study travel,as an emerging form of tourism,combines the dual characteristics of educational learning and leisure travel.It not only meets the elderly’s desire for spiritual and cultural life and self-fulfillment but also promotes the construction of a healthy aging society.This study comprehensively uses methods such as literature analysis,interviews,and case studies to analyze the current status and existing problems of the senior study travel market.Based on the 7Ps service marketing model,it explores service marketing strategies for the senior study travel market,aiming to provide reference and guidance for related tourism enterprises to supply more attractive senior study travel services.

Chinese Travellers Help Tourism Regain Its Feet

Egypt seeks to attract 3 million Chinese tourists annually by 2028 as part of the country’s ambitious strategy to increase its share in the Chinese tourism market,Egyptian Minister of Tourism and Antiquities Ahmed Issa said on 6 December 2023.