On the basis of resources features of minority villages in Southeast Guizhou and tourists' experience needs,the paper proposed that national villages would increasingly be the ideal destination of cultural experie...On the basis of resources features of minority villages in Southeast Guizhou and tourists' experience needs,the paper proposed that national villages would increasingly be the ideal destination of cultural experience tourism under the background of experience economy,and products design centering on experience need was the common problem confronted tourism development of national villages.Through analyzing four aspects of tourist resources which were natural ecology and pastoral scenery,tangible national culture,process and event national culture,and intangible culture,the paper proposed a general method for design of tourist products of national villages.The design should be conducted by following steps of "theme extraction—image shaping—scene design—atmosphere creation—program arrangement—implication design—publicity marketing".It should establish brand image of tourist products of national villages,so as to help tourists realize "image establishment—purchasing impulse—participation into interaction—profound experience—expectation achievement",and to constantly increase the attraction power of tourist products of national villages and comprehensive economic benefit of tourism.展开更多
Nini Dog of Huaiyang County,one of the provincial-level intangible cultural heritage of Henan,has high artistic,cultural and archaeological value.It is proposed that protection and inheritance of national cultures,as ...Nini Dog of Huaiyang County,one of the provincial-level intangible cultural heritage of Henan,has high artistic,cultural and archaeological value.It is proposed that protection and inheritance of national cultures,as well as innovation based on the inheritance are of great significance to improve the marketing and economic efficiency of these cultures.On this basis,the necessity of further development of Nini Dog commodities is analyzed,which is the need of both tourism development and its own development.This study through full investigation gives the orientation of Nini Dog commodities,potential consumers are classified into 3 groups:people interested in traditional cultures,tourists and children;consumer psychology is analyzed and then design orientation of Nini Dog is proposed,it is stressed that identity design should be enhanced to establish brands,creative commodity design promoted to explore new development thoughts,and composite design encouraged to expand the market.By doing this,the study aims at providing design and development guidance for the future development of Nini Dog commodities.展开更多
Evolution history of the new west-Sichuan dwellings was analyzed,and its characteristics were summarized as "properly-arranged layouts,unification with neighboring environment;plain facade,excellent ventilation a...Evolution history of the new west-Sichuan dwellings was analyzed,and its characteristics were summarized as "properly-arranged layouts,unification with neighboring environment;plain facade,excellent ventilation and sun-shading;free layout of single building,definite axes and orderly changes;application of local materials,showing local cultural characteristics;valuing continuity of local cultures and human relationship".Conceptual planning of Zhuanzhu Township as a town of farming and sericulture in E'meishan City was taken for example to propose the overall planning concepts on the basis of its current conditions.And the planning concepts cover functional division,road system,landscape system and overall image,and aim to integrate regional cultural characteristics into the town planning.展开更多
Tourist route design is essential to the scenic spot planning and tour route design. In this paper, four elements of tourist route design were identified to form the list of tourist route design principle. Based on th...Tourist route design is essential to the scenic spot planning and tour route design. In this paper, four elements of tourist route design were identified to form the list of tourist route design principle. Based on the analysis of Campbell model, four-point inspiration for tourist route design was summarized, a Campbell model-based schematic of the tourist route design of Rizhao was formed grounded on the analysis of tourism resources and service facilities in Rizhao, so as to explore the optimal way of the tourist route design.展开更多
基金Supported by Construction Project"Key Discipline of Tourist Manage-ment"of Kaili UniversityPlanning Project of Humanities and Social Sciences of Department of Education of Guizhou Province in 2008(08GH039)~~
文摘On the basis of resources features of minority villages in Southeast Guizhou and tourists' experience needs,the paper proposed that national villages would increasingly be the ideal destination of cultural experience tourism under the background of experience economy,and products design centering on experience need was the common problem confronted tourism development of national villages.Through analyzing four aspects of tourist resources which were natural ecology and pastoral scenery,tangible national culture,process and event national culture,and intangible culture,the paper proposed a general method for design of tourist products of national villages.The design should be conducted by following steps of "theme extraction—image shaping—scene design—atmosphere creation—program arrangement—implication design—publicity marketing".It should establish brand image of tourist products of national villages,so as to help tourists realize "image establishment—purchasing impulse—participation into interaction—profound experience—expectation achievement",and to constantly increase the attraction power of tourist products of national villages and comprehensive economic benefit of tourism.
文摘Nini Dog of Huaiyang County,one of the provincial-level intangible cultural heritage of Henan,has high artistic,cultural and archaeological value.It is proposed that protection and inheritance of national cultures,as well as innovation based on the inheritance are of great significance to improve the marketing and economic efficiency of these cultures.On this basis,the necessity of further development of Nini Dog commodities is analyzed,which is the need of both tourism development and its own development.This study through full investigation gives the orientation of Nini Dog commodities,potential consumers are classified into 3 groups:people interested in traditional cultures,tourists and children;consumer psychology is analyzed and then design orientation of Nini Dog is proposed,it is stressed that identity design should be enhanced to establish brands,creative commodity design promoted to explore new development thoughts,and composite design encouraged to expand the market.By doing this,the study aims at providing design and development guidance for the future development of Nini Dog commodities.
文摘Evolution history of the new west-Sichuan dwellings was analyzed,and its characteristics were summarized as "properly-arranged layouts,unification with neighboring environment;plain facade,excellent ventilation and sun-shading;free layout of single building,definite axes and orderly changes;application of local materials,showing local cultural characteristics;valuing continuity of local cultures and human relationship".Conceptual planning of Zhuanzhu Township as a town of farming and sericulture in E'meishan City was taken for example to propose the overall planning concepts on the basis of its current conditions.And the planning concepts cover functional division,road system,landscape system and overall image,and aim to integrate regional cultural characteristics into the town planning.
文摘Tourist route design is essential to the scenic spot planning and tour route design. In this paper, four elements of tourist route design were identified to form the list of tourist route design principle. Based on the analysis of Campbell model, four-point inspiration for tourist route design was summarized, a Campbell model-based schematic of the tourist route design of Rizhao was formed grounded on the analysis of tourism resources and service facilities in Rizhao, so as to explore the optimal way of the tourist route design.
