On the basis of resources features of minority villages in Southeast Guizhou and tourists' experience needs,the paper proposed that national villages would increasingly be the ideal destination of cultural experie...On the basis of resources features of minority villages in Southeast Guizhou and tourists' experience needs,the paper proposed that national villages would increasingly be the ideal destination of cultural experience tourism under the background of experience economy,and products design centering on experience need was the common problem confronted tourism development of national villages.Through analyzing four aspects of tourist resources which were natural ecology and pastoral scenery,tangible national culture,process and event national culture,and intangible culture,the paper proposed a general method for design of tourist products of national villages.The design should be conducted by following steps of "theme extraction—image shaping—scene design—atmosphere creation—program arrangement—implication design—publicity marketing".It should establish brand image of tourist products of national villages,so as to help tourists realize "image establishment—purchasing impulse—participation into interaction—profound experience—expectation achievement",and to constantly increase the attraction power of tourist products of national villages and comprehensive economic benefit of tourism.展开更多
基金Supported by Construction Project"Key Discipline of Tourist Manage-ment"of Kaili UniversityPlanning Project of Humanities and Social Sciences of Department of Education of Guizhou Province in 2008(08GH039)~~
文摘On the basis of resources features of minority villages in Southeast Guizhou and tourists' experience needs,the paper proposed that national villages would increasingly be the ideal destination of cultural experience tourism under the background of experience economy,and products design centering on experience need was the common problem confronted tourism development of national villages.Through analyzing four aspects of tourist resources which were natural ecology and pastoral scenery,tangible national culture,process and event national culture,and intangible culture,the paper proposed a general method for design of tourist products of national villages.The design should be conducted by following steps of "theme extraction—image shaping—scene design—atmosphere creation—program arrangement—implication design—publicity marketing".It should establish brand image of tourist products of national villages,so as to help tourists realize "image establishment—purchasing impulse—participation into interaction—profound experience—expectation achievement",and to constantly increase the attraction power of tourist products of national villages and comprehensive economic benefit of tourism.
