From the view point of tourist marketing, tourist features of popularity and mass, brand and sense, quality and comfort, level and difference, prevalence and society are studied, and the development trends of tourist ...From the view point of tourist marketing, tourist features of popularity and mass, brand and sense, quality and comfort, level and difference, prevalence and society are studied, and the development trends of tourist marketing policies in the 21st century are put forward in this paper. Such as combining sustainable strategies in tourist development with ecology in green marketing, combining information of tourist trends with network in knowledge marketing, combining innovation in tourist products with diversification in marketing objects, combining levels in marketing goals with integer in marketing decision, combining solid in marketing measures with flexibility in marketing policies, combining conformity in marketing channels with double directions in marketing communication and combining the systems of marketing service with culture in marketing activities.展开更多
This paper analyzes the demands of national tourism in China. They are respectively the upraise of national tourism, the rapid increase of tourist scale, the strength with the leadership of government, the combination...This paper analyzes the demands of national tourism in China. They are respectively the upraise of national tourism, the rapid increase of tourist scale, the strength with the leadership of government, the combination of marketing, the variety of behavior, regional consumption and the relationship with economic income as well as the guide of leisure time.展开更多
The charactedstics and contents of tourist marketing environment are analyzed logically.The microenvironment and macro-environment of tourist marketing is also expounded. It is held thatsustainable development of tour...The charactedstics and contents of tourist marketing environment are analyzed logically.The microenvironment and macro-environment of tourist marketing is also expounded. It is held thatsustainable development of tourist marketing envirment decides the effect of tourist marketing.The trending balances and coordinated development of macro-environment and microenvironment intourist marketing is the foundation of the tourist-marketing environment展开更多
基金Under the auspices of the key project of National Tourist Development Program of China for the nation's Tenth-Five Year Plan per
文摘From the view point of tourist marketing, tourist features of popularity and mass, brand and sense, quality and comfort, level and difference, prevalence and society are studied, and the development trends of tourist marketing policies in the 21st century are put forward in this paper. Such as combining sustainable strategies in tourist development with ecology in green marketing, combining information of tourist trends with network in knowledge marketing, combining innovation in tourist products with diversification in marketing objects, combining levels in marketing goals with integer in marketing decision, combining solid in marketing measures with flexibility in marketing policies, combining conformity in marketing channels with double directions in marketing communication and combining the systems of marketing service with culture in marketing activities.
基金Under the auspices of the National Natural Science Foundation of China (No.49771031)
文摘This paper analyzes the demands of national tourism in China. They are respectively the upraise of national tourism, the rapid increase of tourist scale, the strength with the leadership of government, the combination of marketing, the variety of behavior, regional consumption and the relationship with economic income as well as the guide of leisure time.
文摘The charactedstics and contents of tourist marketing environment are analyzed logically.The microenvironment and macro-environment of tourist marketing is also expounded. It is held thatsustainable development of tourist marketing envirment decides the effect of tourist marketing.The trending balances and coordinated development of macro-environment and microenvironment intourist marketing is the foundation of the tourist-marketing environment
