The Study on Tourist Destination Tourism Image Perception and Evaluation in Xi'an City

[Objective] The aim was to explore the tourist destination image measurement method, and have an empirical study on Xi＇an City. [Method] With combination of non-structural and structured approach to design questionnaires, tourism image of Xi＇an was explored using the SPSS software from both the qualitative and quantitative analyses. [Result] Xi＇an tourism images serve a heritage historical monuments atmosphere with the Terracotta Warriors, City Wall, Big Wild Goose Pagoda,Huaqing Hot Springs, presenting a positive feeling among tourists in general. In the dissemination of travel, tourism infrastructure construction, tourism transportation,travel services have negative effects on the image of Xi＇an tourism. [Conclusion]The evaluation on the tourism resources is highly spoken of by tourists than the scenic spot, indicating that despite high visibility of tourism resources in Xi＇an, it has not formed strong core competitiveness and a complete tourism industrial chain. It is necessary to take the right marketing strategies to enhance tourist familiarity to Xi＇an. Tourists demands, therefore, should be well considered in developing Xi＇an scenic spots and new tourism products and projects be focused on to improve tourists＇ satisfaction.

Image Perception and Emotional Evaluation of Tourists for Desert Tourism Destinations in Inner Mongolia——Content Analyses Based on Network Travel Notes

Recent years have witnessed the popularity of desert tourism as a fashion tourism product in the 21^(st) century along with the increasing demand for personalized tourism for tourists. The academic community is paying growing attention to desert tourism research, but there is little research on the perception of tourists about the image of desert tourism destinations in Inner Mongolia. With Inner Mongolia as the object of the study, this paper analyzed the image perception and evaluation of tourists for Inner Mongolia desert tourism destinations from three aspects of cognitive image perception, emotional image perception, and overall image perception according to the "cognitive-emotional" model, with the help of relevant network text analysis methods, and proposed some suggestions for the future development of desert tourism destinations in Inner Mongolia from the aspects of increasing desert humanities tourism resources and product development, improving scenic spot management ability, improving tourism service quality, improving tourism infrastructure construction and strengthening environmental protection. It is hoped that this paper can provide a reference for improving the image of Inner Mongolia desert tourism destinations and improving the tourist experience.

IPA Analysis of First-time Tourists＇ Perceptions on the Image of the Tourist Destination Take Hainan International Tourism Islands for Example

Nowadays, the image construction of Hainan International Tourism Islands has been vigorously promoted. The research is going to make an empirical analysis of Hainan tourism image, adopting IPA analysis method. Generally speaking, there is a big gap between the Hainan tourist destination and tourists＇ expectations. The Hainan Tourist Destination image is mainly built on natural-advantage-resource projects such as natural sceneries, air quality, and climate, etc., meanwhile, the relatively insufficient constructions of soft-wares such as tourism-related facilities, as well as the quality of tourism services, etc., are the focus of future efforts.

The Coping Styles and Perception of Illness in Patients with Breast Cancer—Relation to Body Image and Type of Surgery

Breast cancer is considered one of the most frequent causes of morbidity and death in women.Individuals’response to information regarding health threats and illness can influence the adjustment of the treatment to existing conditions including the issues of non-completion of treatment or non-attendance at medical appointments.The study aimed to examine the relationship between illness perception,body image dissatisfaction and(mal)adaptive coping styles in breast cancer patients.A sample of 197 patients with diagnosed breast cancer hospitalized at the Center for Oncology and Radiology,Kragujevac,Serbia,was surveyed.The instruments included sociodemographic questionnaire,a Brief Illness Perception Questionnaire(BIPQ),a Body Image Scale(BIS),and a Mini-Mental Adjustment to Cancer Scale(Mini-MAС).Results showed that 52%of the variance of maladaptive coping style in women who underwent mastectomy was explained by the negative illness perception,while body image dissatisfaction reflected through this connection(CFI>.95,GFI>.95,RMSEA=.01,SRMR=.08).Similar results were found in patients with breast-conserving surgery but with lower percentage(36%)of variance explained(CFI>.95,GFI>.95,RMSEA<.02,SRMR<.05).If confirmed by further studies,these results would suggest that patients who underwent mastectomy tend to be more dissatisfied with their body image,have tendency to perceive illness as threatening and resort to maladaptive coping styles.However,any form of appearance modification,including breast-conserving surgery,carries the risk of body image dissatisfaction,and consequently the risk of maladaptive coping behaviors.Our results suggest that health professionals and public policies should put an additional focus on the assessment of the patient’s body image dissatisfaction,to improve the health and wellbeing of the affected women.

Safety Evaluation and Improvement of Homestays from the Perspective of Tourists’Perception: A Case Study of Tangjiajia Hot Spring Village in Nanjing

Safety is one of the basic needs of tourists,and their sense of security is a necessary condition for the successful operation of homestays.Based on the theory of tourist perception,Nanjing Tangjiajia Hot Spring Village is taken as the research object.This paper analyzes the tourists’perception of homestay safety facilities and services through questionnaire survey,field investigation,interview,and other methods.It proposes strategies for improving homestay safety,aiming to provide safety management references for China’s homestay industry and promote its sustainable development.

Investigating the tourism image of mountain scenic spots in China through the lens of tourist perception

A favorable tourism image of high-quality mountain scenic spots(HQMSS)is crucial for tourism prosperity and sustainability.This paper establishes a framework for investigating the tourism image based on cognitive-emotion theory and uses natural language processing(NLP)tools to clarify the cognition,emotion,and overall tourist image of the HQMSS in China from the perspective of tourist perception.This paper examines the multi-dimensional spatial differentiation of China's overall image,including province,scenic spot scales,as well as the spatial pattern of the overall comprehensive tourism image.Strategies for comprehensively improving HQMSS's tourism image are also formulated.The results show that:(1)The cognitive image of Chinese HQMSS is categorized into core and marginal images,and the core images such as scenery and cable car are the expression of the uniqueness of mountainous scenic spots.Additionally,the cognitive image is classified into six dimensions:tourism environment,tourism supporting facilities,tourism experience,tourism price,tourism service,and tourism safety.(2)Positive emotions are the dominant mood type of HQMSS in China,followed by neutral emotions,with negative emotions being the least frequent.Emotional images vary across dimensions,with tourism environment and tourism experience evoking relatively higher emotion.(3)The spatial pattern of HQMSS for each dimension at the national,provincial,and scenic scales is diversifying.This article provides a multidimensional perspective for investigating the tourism image of mountainous scenic spots,proposes targeted recommendations to improve the overall image of HQMSS in China,and can greatly contribute to the sustainable development of mountain tourism.

Tourism Image Perception Research of Mount Tai Scenic Area: Text Analysis Based on Ctrip Tourist Comments

Tourism destination image research has always been a hot issue in tourism research, which is related to the development and sustainability of destination tourism. Mount Tai Scenic Area, a world double-heritage site is taken as the research object. By collecting comments about Mount Tai Scenic Area on Ctrip, and using content analysis, cognitive image, emotional image and overall image of Mount Tai Scenic Area are analyzed with the help of “cognitive-emotional” model. The results show that visitors' perception of the cognitive image of Mount Tai Scenic Area is multi-dimensional;tourists' perception of the emotional image of Mount Tai Scenic Area is positive;the tourists' perception of the overall image of Mount Tai Scenic Area shows a four-layer “core-edge” structure of “core-sub core-sub edge-edge”. On this basis, the paper puts forward some suggestions for improving the tourism development of Mount Tai Scenic Area.

Dynamic Visual Image Modeling Based on Mobile RobotSelf- Organizing Network in Internetof Things Perception Layer

The dynamic multichannel binocular visual image modeling is studied based on Internet of Things (IoT) Perception Layer, using mobile robot self-organizing network. By employing multigroup mobile robots with binocular visual system, the real visual images of the object will be obtained. Then through the mobile self-organizing network, a three-dimensional model is rebuilt by synthesizing the returned images. On this basis, we formalize a novel algorithm for multichannel binocular visual three-dimensional images based on fast three-dimensional modeling. Compared with the method based on single binocular visual system, the new algorithm can improve the Integrity and accuracy of the dynamic three-dimensional object modeling. The simulation results show that the new method can effectively accelerate the modeling speed, improve the similarity and not increase the data size.

A PERSONALIZED IMAGE RETRIEVAL BASED ON VISUAL PERCEPTION

A new scheme named personalized image retrieval technique based on visual perception is proposed in this letter, whose motive is to narrow the semantic gap by directly perceiving user's visual information. It uses visual attention model to segment image regions and eye-tracking technique to record fixations. Visual perception is obtained by analyzing the fixations in regions to measure gaze interests. Integrating visual perception into attention model is to detect the Regions Of Interest (ROIs), whose features are extracted and analyzed, then feedback interests to optimize the results and construct user profiles.

Chinese visiting Rovaniemi, Finland: profile and perceptions of Arctic tourists

The profile of the Chinese tourist is changing. Outbound tourism destinations for Chinese tourists are no longer limited to the Asia-Pacific region. Chinese tourists visit many different destinations, and the areas around the Arctic Circle are growing in attraction. This paper is based on a 2016 online survey about Chinese tourists visiting Rovaniemi, Finland. The questions were based on a previous study of the Finnish Tourist Board conducted in 2003. The results were analyzed and the two studies were compared. The resultant profile of the Chinese tourist visiting the Rovaniemi area showed natural landscapes to be the most important attraction. All respondents had a ＂must-do＂ activity, and more than half participated in sport and leisure activities. The state of the environment, natural landscape, and safety conditions were rated most important among tourists. Increasingly, tourists prefer to organize individual trips, using multiple information channels. Currently, Chinese tourists demand deeper tourism experiences. They want to enjoy winter activities in a pure environment, and unique experiences, such as sleeping in an ice or glass hotel. Chinese tourists appreciate the uniqueness that cannot be found in other places. They wish to benefit from travel information from various media, which will allow Chinese tourists to make a complete plan before their journey.

Empirical Research on Tourists' After-trip Perception of Landscape Preference in the Confucius Temple in Nanjing City

Thurstone’s Comparative Judgment Model was applied to measure characteristics of tourists’after-trip perception of landscape preference in the Confucius Temple,a famous historical block in Nanjing City.The results show that(a)as time goes by,the tourists’time perception differentiation has continuously sublimated from the general experience into the peak experience,and gradually evolved into the core experience element in the overall perception.In terms of content,perceptional contents of tourists decrease in sequence of the Confucian culture,the commercial culture and the culture of refined scholars.As a whole,tourists’after-trip perception differentiation has 3 sections:halo zone,sub-halo zone,and gray zone.(b)Because of tourism development,the Confucian culture is influenced by other cultures,and the commercial culture shows the trend of"over-generalization",and the culture of refined scholars has weakening carriers and modes of inheritance.Inheritance of its unique cultural connotations deserves increasing attention.

A NEW OBJECTIVE STEREOSCOPIC IMAGE ASSESSMENT MODEL BASED ON STEREOSCOPIC PERCEPTION

In order to establish a stereoscopic image quality assessment method which is consistent with human visual perception,we propose an objective stereoscopic image quality assessment method.It takes into account the strong correlation and high degree of structural between pixels of image.This method contains two models.One is the quality synthetic assessment of left-right view images,which is based on human visual characteristics,we use the Singular Value Decomposition(SVD)that can represent the degree of the distortion,and combine the qualities of left and right images by the characteristics of binocular superposition.The other model is stereoscopic perception quality assessment,due to strong stability of image’s singular value characteristics,we calculate the distance of the singular values and structural characteristic similarity of the absolute difference maps,and utilize the statistical value of the global error to evaluate stereoscopic perception.Finally,we combine two models to describe the stereoscopic image quality.Experimental results show that the correlation coefficients of the proposed assessment method and the human subjective perception are above 0.93,and the mean square errors are all less than 6.2,under JPEG,JP2K compression,Gaussian blurring,Gaussian white noise,H.264 coding distortion,and hybrid cross distortion.It indicates that the proposed stereoscopic objective method is consistent with human visual properties and also of availability.

Image Perception and Emotional Evaluation of Zhuhai Coastal Tourism Destination Based on Network Big Data Analysis

By capturing the online evaluation data of tourists on Zhuhai coastal tourist attractions in the two domestic OTA platforms Ctrip and Mafengwo, word cloud and word frequency statistics and complex semantic network analysis are used to carry out the research of image perception and emotional evaluation. The results show that:① Zhuhai City is the main body of the composition of tourists' image perception of Zhuhai coastal tourism, showing the 3S(seafood, sand, scenery) coastal tourism image of Zhuhai characteristics, and the rapid development of Zhuhai City is an important driving force for the transformation of the city's image perception.② The single core and two wings is the hierarchical pattern of tourists' image perception of Zhuhai's coastal tourism, namely Zhuhai as the centre and sand and seafood as the two wings.③ After evaluating the emotions of tourists in Zhuhai's coastal area, it is found that overall the tourists' perceived image is relatively good, with a large proportion of positive emotions, but there are also some negative and neutral emotions.

A Survey on Foreign Tourists’English Translation of Guangdong Tourism Images

Metaphor,constituting culture as well as inheriting one,is a way that human beings perceive the world.The study of cognitive metaphor theory in translation illustrates the process how the people construct psychological images from one culture to another,from one language to another.A survey on Chinese to English translation has been conducted among foreigners to see their intuitive understandings of some Guangdong tourism images.The results found out three different familiarity levels of these tourism images and the English translations from the viewpoint of the foreigners.Translation can be done without understanding the actual meanings,and understanding can occur without being able to translate.

Analysis of Factors that Tourists Attach Importance to Rural Tourism Image——Taking Rural Tourism in Ningde Region as Example

Rural tourism was formed with traditional characteristics of the countryside industry naturally.It combined with human ecology,production,and ecological environment.In order to prepare the image of the future shape of rural tourism strategy in Ningde regions.This study classified visitors’importance of image of rural tourism into 6 categories:“leisure recreation”,“improving knowledge”,“service facilities”,“modern function”,“childhood in the countryside”,and“rich theme activities”by using factor analysis and structured questionnaires to a random sample survey for the visitors over 15 years old.The major result was summarized as follows:the research shows that there are significant differences in tourists’views on the importance of rural tourism image at all levels,and the most importance image of visitors to rural tourism was“service facilities”.

SAR Image Quality Assessment System Based on Human Visual Perception for Aircraft Electromagnetic Countermeasures

In electronic confrontation, Synthetic Aperture Radar (SAR) is vulnerable to different types of electronic jamming. The research on SAR jamming image quality assessment can provide the prerequisite for SAR jamming and anti-jamming technology, which is an urgent problem that researchers need to solve. Traditional SAR image quality assessment metrics analyze statistical error between the reference image and the jamming image only in the pixel domain; therefore, they cannot reflect the visual perceptual property of SAR jamming images effectively. In this demo, we develop a SAR image quality assessment system based on human visual perception for the application of aircraft electromagnetic countermeasures simulation platform.The internet of things and cloud computing techniques of big data are applied to our system. In the demonstration, we will present the assessment result interface of the SAR image quality assessment system.

Quito Municipal Schools—Cohort Study: Self-Perception of Body Image and Factors Related with It

Self-perception of body image is one factor to be considered when planning and performing preventive initiatives and interventions in childhood and adolescence. The aim of this study was to analyse self-perception of body image in relation to body-mass index, physical inactivity, not eating breakfast, dieting, smoking and alcohol consumption or toxic habits. Materials and Methods: using data from the “Quito municipal schools” cohort study 6964 students aged from 9 to 17 years were described using a multivariate log linear model of the multidimensional table generated by the variables. A logistic regression model was then fitted to assess associations via OR. Results: 8.2% perceived themselves as overweight. Of those subjects overweight according to their BMI, 21.8% perceived themselves as such, while among those not overweight according to BMI, 96.8% considered themselves as slim or of normal weight. Among students who were dieting, 15.1% perceived themselves as overweight. Among those pupils who perceived themselves has having excess weight, the most common reasons for dieting were: lose weight (56.8%), be healthier (22.6%), and maintain current weight (8.4%). Self-perception of excess weight interacts with excess weight (ORadjusted 8.42;CI95% 6.92-10.25), no breakfast (ORadjusted 2.83;CI95% 2.13-3.77), diet (ORadjusted 2.38;CI95% 1.95-2.89), and with all the variables except toxic habits (ORadjusted 1.01;CI95% 0.78 a 1.29). Conclusion: Interventions to prevent obesity in childhood and adolescence ought to take account of specific determinants within the personal, behavioural and socio-environmental factors, such as the promotion of a positive body image.

Tourists’ Perception of Celebrity Memorial Hall Under Red Tourism Back-ground:A Case Study of Wu Lanfu Memorial Hall

Wu Lanfu Memorial Hall is taken as research object. By combining web text analysis with questionnaire research, comprehensive analysis of tourist experience information (thematic background, scenic area services and hardware infrastructure) of research object is conducted under red tourism perspective. Via further correlation analysis, the dimensions that influence visitors’perception and experience of celebrity memorial hall are found, which attempts to contribute to the more comprehensive promotion of the tourism experience of red tourist attractions. Research results are as below. First, visitors are generally satisfied with the overall perception of celebrity memorial hall, and celebrity memorial hall occupies an indispensable position in the red tourism system. Second, visitors’ potential perception of memorial hall is quite different from their actual perception, and the quality of scenic spots does not match its potential perception. Third, celebrity effect plays a prominent role in red tourism attractions. Fourth, celebrity memorial hall play an important role in the inheritance and dissemination of red culture. Corresponding improvement suggestions are put forward in this paper based on above conclusions, and it aims to provide the reference for the development of red tourism and the spread of red culture in ethnic regions.

CORRESPONDENCE ANALYSIS ON IMAGES OF JIANGXI PROVINCE AS A TOURIST DESTINATION

This paper delineates the images of Jiangxi Province as tourist destination perceived by about 2000 sample visitors at Lushan Mountain and other 3 famous resorts (Jinggangshan Mountains, Longhushan Mountain, and Sanqingshan Mountain), with a result that the most common image is the famous scenic mountain image with partial attribute of image of religious culture destination. In order to reveal the similarities and dissimilarities of images among the four destinations, a correspondence analysis on 16 image attributes was employed. The results indicate that the tourists’ images on Longhushan Mountain, Sanqingshan Mountain and Lushan Mountain are very similar: having a lot of good tourist sites, famous mountain scenery, being close to nature and having good guide service, and others, but religious culture and good shopping facilities having not made deep impression on tourist, while Jinggangshan Mountains is famous for its red culture. The correspondence analysis visualizes the strengths and weaknesses of the destinations, which is useful for market positioning among the competitive places. Finally, some marketing suggestions for the four destinations were provided.

Dark Touristic Perception: Motivation, Experience and Benefits Interpreted from the Visit to Seismic Memorial Sites in Sichuan Province

This study investigates the motivations of Chinese domestic tourists visiting seismic memorial sites after the great Wenchuan earthquake of 2008, and examines their interpretation of experiences and benefits of the visits. Recent research on dark tourism has raised the possibility that people are attracted to death and memorial sites in ways different from other tourist attractions. The study used an empirical research design employing questionnaires to collect data from 255 Chinese domestic visitors at seismic memorial sites in west Sichuan. Analysis revealed that the obligation of commemoration mixed with curiosity represents a different set of travel motivation in dark tourism settings than in other kinds of tourism. In addition, the empirical evidence also suggests an interrelated pattern between motivations, experiences and benefits. This study implies that Chinese domestic tourists were attracted in ways different from other tourist attractions both because they tended to fulfill their obligation of commemoration and were interested in destruction; and visitor experiences played an important mediating role between travel motivations and benefits gained.