Market segmentation and its applications intransit industry

The role of marketing in the transit industry has undergone numerous changes in past morecomplicated. The paper identifies application of market segmentation, including its definition,characteristics, functions and limitations. Its applications in transit system are extensively reviewed,including travel demand analysis, transport policy, transport planning and management, travel pattern and behavior, transit marketing and mode choices, etc.

货车“司机荒”现象的成因及对策

当前,货车司机已经成为稀缺的人力资源,即使企业承诺高薪,应聘者还是寥寥无几。快递业的高速发展产生了大量的货车司机的需求,但受限驾考制度,驾培资源以及年轻人的职业观等因素,每年获得货车驾驶执照的人数不多,远不能满足市场需求。通过优化管理制度,投入更多驾培资源,创新物流业务模式,鼓励年轻人获取资质,能够有效地缓解这一困局。