With sales at a quarter of a trillion and over 1.3 million employees,Wal-Mart has been the biggest retailing success ever before.A lot of Wal-Mart’s success was attributed to the strong and pervasive culture at the c...With sales at a quarter of a trillion and over 1.3 million employees,Wal-Mart has been the biggest retailing success ever before.A lot of Wal-Mart’s success was attributed to the strong and pervasive culture at the company.China’s retailing industry should really learn something about corporate culture-building from this excellent enterprise,so that one day it would become a strong competitor both home and abroad in retailing industry.展开更多
The primary purpose of this paper is to critique Wal-Mart’s entry into the German retail market from its initial acquisitions in late 1997 to its exodus in 2006.In an effort to understand the fiasco in Germany,the pr...The primary purpose of this paper is to critique Wal-Mart’s entry into the German retail market from its initial acquisitions in late 1997 to its exodus in 2006.In an effort to understand the fiasco in Germany,the proper context must first be established.The paper will begin with a brief history of Wal-Mart’s United States(US)operations,a short description of its dismal international track record,an outline of its venture into the German marketplace,and an overview of its competitors in Germany and the global marketplace.This paper attempts to answer the following two questions:1.What did Wal-Mart do right or wrong in Germany,and how could they have minimized their mistakes?2.What can marketers and global entrepreneurs learn from Wal-Mart’s actions in Germany?展开更多
Wal-Mart, the world famous retailing giant, set its foot on the land of China 17 years ago. Now despite of its success elsewhere as well as its confidence and ambition to"conquer"the vast market China which ...Wal-Mart, the world famous retailing giant, set its foot on the land of China 17 years ago. Now despite of its success elsewhere as well as its confidence and ambition to"conquer"the vast market China which shows great potential, Wal-Mart fails to reach its goal anyway. To be more exact, it is far from the goal. Considering its unexpected failure, this article mainly discusses why Wal-Mart has experienced such a hard time in China. The issue is analyzed from the following aspects, namely cultural dif ference, distribution, management and public relationship.展开更多
Wal-Mart’s Darwinism deserves our attention. Aiming at the problems caused by Wal-Mart, this article gives a profound analysis on the concept and model of the enterprise ecosystem and expounds basic characters (such ...Wal-Mart’s Darwinism deserves our attention. Aiming at the problems caused by Wal-Mart, this article gives a profound analysis on the concept and model of the enterprise ecosystem and expounds basic characters (such as integrity, hierarchy, functionality, autoregulation etc.) with relevant theories and knowledge of systematology and ecology, and puts forward ecological principles for the construction of harmonious enterprises’ ecosystem (such as principle of interaction, principle of co-evolution, principle of ecoflow, principle of ecological niche, principle of limiting factor and principle of ecological equilibrium) in order to provide new ideas for enterprises’ operation decisions and to promote the whole enterprise ecosystem to develop more healthily, harmoniously and sustainably.展开更多
A new union at the world's largest retailer seeks "harmony" The world's largest retailer saw the establishment of its first union in China last month, and according to local labor leaders the union w...A new union at the world's largest retailer seeks "harmony" The world's largest retailer saw the establishment of its first union in China last month, and according to local labor leaders the union will strive to improve harmony within the company.展开更多
文摘With sales at a quarter of a trillion and over 1.3 million employees,Wal-Mart has been the biggest retailing success ever before.A lot of Wal-Mart’s success was attributed to the strong and pervasive culture at the company.China’s retailing industry should really learn something about corporate culture-building from this excellent enterprise,so that one day it would become a strong competitor both home and abroad in retailing industry.
文摘The primary purpose of this paper is to critique Wal-Mart’s entry into the German retail market from its initial acquisitions in late 1997 to its exodus in 2006.In an effort to understand the fiasco in Germany,the proper context must first be established.The paper will begin with a brief history of Wal-Mart’s United States(US)operations,a short description of its dismal international track record,an outline of its venture into the German marketplace,and an overview of its competitors in Germany and the global marketplace.This paper attempts to answer the following two questions:1.What did Wal-Mart do right or wrong in Germany,and how could they have minimized their mistakes?2.What can marketers and global entrepreneurs learn from Wal-Mart’s actions in Germany?
文摘Wal-Mart, the world famous retailing giant, set its foot on the land of China 17 years ago. Now despite of its success elsewhere as well as its confidence and ambition to"conquer"the vast market China which shows great potential, Wal-Mart fails to reach its goal anyway. To be more exact, it is far from the goal. Considering its unexpected failure, this article mainly discusses why Wal-Mart has experienced such a hard time in China. The issue is analyzed from the following aspects, namely cultural dif ference, distribution, management and public relationship.
基金Supported by Hunan Judge Committee of Philosophy & Social Science Foundation (No. 0402003)by Science Research Item of Hainan University 2004 (No. Kyjj0409).
文摘Wal-Mart’s Darwinism deserves our attention. Aiming at the problems caused by Wal-Mart, this article gives a profound analysis on the concept and model of the enterprise ecosystem and expounds basic characters (such as integrity, hierarchy, functionality, autoregulation etc.) with relevant theories and knowledge of systematology and ecology, and puts forward ecological principles for the construction of harmonious enterprises’ ecosystem (such as principle of interaction, principle of co-evolution, principle of ecoflow, principle of ecological niche, principle of limiting factor and principle of ecological equilibrium) in order to provide new ideas for enterprises’ operation decisions and to promote the whole enterprise ecosystem to develop more healthily, harmoniously and sustainably.
文摘A new union at the world's largest retailer seeks "harmony" The world's largest retailer saw the establishment of its first union in China last month, and according to local labor leaders the union will strive to improve harmony within the company.
