The post-COVID-19 period has witnessed the fierce trade war between America and China as the two supreme world powers in the global economic meltdown.Under these circumstances,it is essential that banking corporations...The post-COVID-19 period has witnessed the fierce trade war between America and China as the two supreme world powers in the global economic meltdown.Under these circumstances,it is essential that banking corporations due to their significant role in economic transformation and resuscitation should construct a strategic identity in the global market.In light of this,this research aims to find out what key attributes of corporate identity are projected for American banking corporations(hereinafter referred to ABCs)and for Chinese banking corporations(hereinafter referred to CBCs)in website news discourse and to highlight their similarities and differences so as to offer insight into future development.To achieve this,this research adopted monologic perspectives and two corpora were built;following MIP,a detailed systematic cognitive metaphor analysis was carried out by application of Wmatrix to examine how the three metaphors in the pyramid hierarchy(concrete metaphors,conceptual metaphors,abstract conceptual keys)collaborate with each other for semantic representation.The findings show that Both ABCs and CBCs attach strategic significance to metaphorical representation of corporate identity,whose different frequency and distribution of concrete metaphors in the semantic field THE BODY AND THE INDIVIDUAL in accordance with USAS demonstrates different attributes of corporate identity;that there is one shared abstract schema:BANKING CORPORATIONS ARE ORGANISMS;that while ABCs are constructed kings who enjoy highest social reputation and projected as doctors who can diagnose their own symptoms,CBCs are constructed as hunks who have saved many people's lives in emergency and projected as patients who have gone into therapy due to serious illness.The paper also offers empirical and theoretical implications for future research.展开更多
In contemporary media ecosystem, media content is not only produced by employees rather it is also produced by its users in the form of curating stories, writing feedback, engaging in online discussions and at the sam...In contemporary media ecosystem, media content is not only produced by employees rather it is also produced by its users in the form of curating stories, writing feedback, engaging in online discussions and at the same time disseminating the content through their personal online profiles. Keeping these views in mind, this paper critically examines the political economy of <em>Ippodhu</em> (Tamil Nadu based news website), a hyperlocal news application, in terms of digital labour, audience as participatory commodities and audience as producers, which Alvin Toffler terms as prosumer. Further, this paper explores how social media, analytics, or other analytical tools create value or anti-value for <em>Ippodhu</em>. The qualitative data obtained through in-depth interview reveals that readers/audiences of <em>Ippodhu</em> are commodified in two ways, first they consume the content of the website by spending their time, which will be sold to the advertisers and secondly by creating free content either in the writing stories, uploading photographs or even in the form of comment which will be consumed by other readers/audiences which result in the chain of production of values.展开更多
Web news translation demands that translators work in a short time frame, and speed in transmitting information is vitally important in a highly competitive news market. However, they should still be concerned with qu...Web news translation demands that translators work in a short time frame, and speed in transmitting information is vitally important in a highly competitive news market. However, they should still be concerned with quality control as the most important factor in grabbing the audience＇s attention. This paper uses statistical research to investigate American audiences＇ preferences for receiving news, and to identify the problems and questions of Web international news in Taiwan, focusing on three main news websites in Taiwan. The aim of this paper is to establish an argument that the translator could make a contribution to Taiwan＇s Web news production by using right strategies to improve the translation. By analyzing news websites in Taiwan and comparing new trends of Web news, this paper studies several strategies of Web news translation.展开更多
News and Media websites have evolved over time,with increasing complexity in their design,content,and monetization strategy.In this study we examined and reported the trends of rich media(images and video),social shar...News and Media websites have evolved over time,with increasing complexity in their design,content,and monetization strategy.In this study we examined and reported the trends of rich media(images and video),social sharing(newer and older social media),and ad placements(display ads and native ads)for eight high-ranked news and media websites in four categories:online television news(CNN,FoxNews),online newspapers(LA Times,NY Times),online magazines(Wired,Forbes),and technology blogs(TechCrunch,TheNextWeb)over the course of 10 years.展开更多
文摘The post-COVID-19 period has witnessed the fierce trade war between America and China as the two supreme world powers in the global economic meltdown.Under these circumstances,it is essential that banking corporations due to their significant role in economic transformation and resuscitation should construct a strategic identity in the global market.In light of this,this research aims to find out what key attributes of corporate identity are projected for American banking corporations(hereinafter referred to ABCs)and for Chinese banking corporations(hereinafter referred to CBCs)in website news discourse and to highlight their similarities and differences so as to offer insight into future development.To achieve this,this research adopted monologic perspectives and two corpora were built;following MIP,a detailed systematic cognitive metaphor analysis was carried out by application of Wmatrix to examine how the three metaphors in the pyramid hierarchy(concrete metaphors,conceptual metaphors,abstract conceptual keys)collaborate with each other for semantic representation.The findings show that Both ABCs and CBCs attach strategic significance to metaphorical representation of corporate identity,whose different frequency and distribution of concrete metaphors in the semantic field THE BODY AND THE INDIVIDUAL in accordance with USAS demonstrates different attributes of corporate identity;that there is one shared abstract schema:BANKING CORPORATIONS ARE ORGANISMS;that while ABCs are constructed kings who enjoy highest social reputation and projected as doctors who can diagnose their own symptoms,CBCs are constructed as hunks who have saved many people's lives in emergency and projected as patients who have gone into therapy due to serious illness.The paper also offers empirical and theoretical implications for future research.
文摘In contemporary media ecosystem, media content is not only produced by employees rather it is also produced by its users in the form of curating stories, writing feedback, engaging in online discussions and at the same time disseminating the content through their personal online profiles. Keeping these views in mind, this paper critically examines the political economy of <em>Ippodhu</em> (Tamil Nadu based news website), a hyperlocal news application, in terms of digital labour, audience as participatory commodities and audience as producers, which Alvin Toffler terms as prosumer. Further, this paper explores how social media, analytics, or other analytical tools create value or anti-value for <em>Ippodhu</em>. The qualitative data obtained through in-depth interview reveals that readers/audiences of <em>Ippodhu</em> are commodified in two ways, first they consume the content of the website by spending their time, which will be sold to the advertisers and secondly by creating free content either in the writing stories, uploading photographs or even in the form of comment which will be consumed by other readers/audiences which result in the chain of production of values.
文摘Web news translation demands that translators work in a short time frame, and speed in transmitting information is vitally important in a highly competitive news market. However, they should still be concerned with quality control as the most important factor in grabbing the audience＇s attention. This paper uses statistical research to investigate American audiences＇ preferences for receiving news, and to identify the problems and questions of Web international news in Taiwan, focusing on three main news websites in Taiwan. The aim of this paper is to establish an argument that the translator could make a contribution to Taiwan＇s Web news production by using right strategies to improve the translation. By analyzing news websites in Taiwan and comparing new trends of Web news, this paper studies several strategies of Web news translation.
文摘News and Media websites have evolved over time,with increasing complexity in their design,content,and monetization strategy.In this study we examined and reported the trends of rich media(images and video),social sharing(newer and older social media),and ad placements(display ads and native ads)for eight high-ranked news and media websites in four categories:online television news(CNN,FoxNews),online newspapers(LA Times,NY Times),online magazines(Wired,Forbes),and technology blogs(TechCrunch,TheNextWeb)over the course of 10 years.
