From an empirical point of view,this paper proposes research hypotheses and models based on the market situation of Xiaomi smart wearable devices in Guangxi,as well as the research status of consumers’purchasing deci...From an empirical point of view,this paper proposes research hypotheses and models based on the market situation of Xiaomi smart wearable devices in Guangxi,as well as the research status of consumers’purchasing decisions,combined with the empirical research of some researchers.This paper designs questionnaires and scales.The sampling survey method is used to investigate and analyze the influencing factors of Guangxi consumers’decision to purchase Xiaomi smart wearable devices.Questionnaires were distributed through Questionnaire Star,and 385 valid questionnaires were collected for descriptive statistics and correlation analysis.Conclusions are as follow:(1)Consumers in Guangxi who purchase Xiaomi smart wearable devices are between 19 and 32 years old,and most of them have a bachelor’s degree.Among the five factors of demographic characteristics,only income and marketing mix satisfaction have a positive correlation,indicating that customers are sensitive to Xiaomi smart wearable products.And among the customers of Xiaomi smart wearable products,the monthly income of less than 5,000 yuan accounted for 30.91%of the total number of surveys;the monthly income was 5,000-7,000 yuan,accounting for 34.29%.(2)The satisfaction of the marketing mix is positively correlated with the satisfaction of customer decision-making.The satisfaction of the marketing mix varies with the age,gender,education,income,and working years of each population,and only the income is positively correlated with the satisfaction of the marketing mix.Relationships,age,gender,education,and years of employment were not associated with marketing mix satisfaction.According to the above conclusions,relevant and reasonable product development and marketing suggestions are put forward for the enterprise,which provides a reference for the enterprise’s brand building and market development.Therefore,on the basis of comparing with other scholars at home and abroad,through the 7P marketing theory and purchasing decision theory and the research on the current situation of influencing factors for customers to purchase Xiaomi smart wearable devices in Guangxi,this paper compiled a questionnaire for 385 private colleges and universities in Guangxi.A questionnaire survey was carried out with customers,and the current situation of customers’purchasing decision-making behavior was obtained and analyzed and the following suggestions were put forward:continuously innovating products,targeting target customers,reasonably setting product prices,improving marketing mix.展开更多
In recent years,the Indian smartphone market has grown rapidly,and Xiaomi's expansion in this market has never stopped.However,Xiaomi India has and would face even more changes and challenges due to the impact of ...In recent years,the Indian smartphone market has grown rapidly,and Xiaomi's expansion in this market has never stopped.However,Xiaomi India has and would face even more changes and challenges due to the impact of the COVID-19 pandemic.This paper focuses on how Xiaomi India can adhere to its ethical business practices in changes and developments that will improve its distribution layout.展开更多
Based on the social influence theory,the influence of virtual brand community members’perceived value on social influencing factors is discussed,and the influence of social influencing factors on virtual brand commun...Based on the social influence theory,the influence of virtual brand community members’perceived value on social influencing factors is discussed,and the influence of social influencing factors on virtual brand community members’continuous participation in decision-making is analyzed.Through an empirical analysis of the survey data of Xiaomi users in the Xiaomi Community,the results showed that the perceived value of virtual brand community members significantly and positively affects social influencing factors,which also significantly and positively affect the members’continuous participation in virtual brand communities.Therefore,only by sharing valuable information resources and improving the efficiency of information flow,thereby enhancing the perceived value of the community and increasing the stickiness of members to the virtual community,will we have an opportunity to enhance the interaction among members and effectively promote continuous participation in community activities through the strong bonds formed among members.展开更多
文摘From an empirical point of view,this paper proposes research hypotheses and models based on the market situation of Xiaomi smart wearable devices in Guangxi,as well as the research status of consumers’purchasing decisions,combined with the empirical research of some researchers.This paper designs questionnaires and scales.The sampling survey method is used to investigate and analyze the influencing factors of Guangxi consumers’decision to purchase Xiaomi smart wearable devices.Questionnaires were distributed through Questionnaire Star,and 385 valid questionnaires were collected for descriptive statistics and correlation analysis.Conclusions are as follow:(1)Consumers in Guangxi who purchase Xiaomi smart wearable devices are between 19 and 32 years old,and most of them have a bachelor’s degree.Among the five factors of demographic characteristics,only income and marketing mix satisfaction have a positive correlation,indicating that customers are sensitive to Xiaomi smart wearable products.And among the customers of Xiaomi smart wearable products,the monthly income of less than 5,000 yuan accounted for 30.91%of the total number of surveys;the monthly income was 5,000-7,000 yuan,accounting for 34.29%.(2)The satisfaction of the marketing mix is positively correlated with the satisfaction of customer decision-making.The satisfaction of the marketing mix varies with the age,gender,education,income,and working years of each population,and only the income is positively correlated with the satisfaction of the marketing mix.Relationships,age,gender,education,and years of employment were not associated with marketing mix satisfaction.According to the above conclusions,relevant and reasonable product development and marketing suggestions are put forward for the enterprise,which provides a reference for the enterprise’s brand building and market development.Therefore,on the basis of comparing with other scholars at home and abroad,through the 7P marketing theory and purchasing decision theory and the research on the current situation of influencing factors for customers to purchase Xiaomi smart wearable devices in Guangxi,this paper compiled a questionnaire for 385 private colleges and universities in Guangxi.A questionnaire survey was carried out with customers,and the current situation of customers’purchasing decision-making behavior was obtained and analyzed and the following suggestions were put forward:continuously innovating products,targeting target customers,reasonably setting product prices,improving marketing mix.
文摘In recent years,the Indian smartphone market has grown rapidly,and Xiaomi's expansion in this market has never stopped.However,Xiaomi India has and would face even more changes and challenges due to the impact of the COVID-19 pandemic.This paper focuses on how Xiaomi India can adhere to its ethical business practices in changes and developments that will improve its distribution layout.
文摘Based on the social influence theory,the influence of virtual brand community members’perceived value on social influencing factors is discussed,and the influence of social influencing factors on virtual brand community members’continuous participation in decision-making is analyzed.Through an empirical analysis of the survey data of Xiaomi users in the Xiaomi Community,the results showed that the perceived value of virtual brand community members significantly and positively affects social influencing factors,which also significantly and positively affect the members’continuous participation in virtual brand communities.Therefore,only by sharing valuable information resources and improving the efficiency of information flow,thereby enhancing the perceived value of the community and increasing the stickiness of members to the virtual community,will we have an opportunity to enhance the interaction among members and effectively promote continuous participation in community activities through the strong bonds formed among members.
