A Study Into Marketing Strategies for Promoting Cultural and Creative Products of Emperor Qinshihuang’s Mausoleum Site Museum in New Era

China’s booming economy and the growing demand of urban middle class are creating a favorable situation for the development of domestic cultural and creative industry.The consumption pattern has changed and families spend more outlay on cultural products and services.Within this flourishing industry,many museums caught development opportunities and began to get profit through successfully promoting their own cultural and creative products.However,it is unusual that Emperor Qinshihuang’s Mausoleum Site Museum,enjoying high social status and a reputation for world cultural heritage as well as a national 5A level tourist attraction,regretfully,did not achieve noticeable achievements in this area.Therefore,based on STP theory,the purpose of this paper is to study the reasons why this museum fails to fulfill its potential in promising cultural and creative industry and give some suggestions to the development and promotion of its cultural and creative goods.

The Yellow Emperor's Mausoleum

The final resting place of China's legendary ancestor sits in a forest on top of Mount Qiao,an imposing place for hundreds of thousands to come to every year and reflet om what it means to be Chine....

离子色谱法快速测定秦陵土遗址中无机阴、阳离子含量

研究发现,可溶盐在土遗址内反复溶解重结晶产生的体积膨胀,是导致其产生酥粉、脱落、盐析病害的主要原因,严重影响着遗址类文物的安全与稳定。因此,对土遗址可溶盐组成、分布的系统性研究是判断文物病害成因、病害发展趋势的基础性工作。建立离子色谱技术快速测定秦陵土遗址中无机阴、阳离子的方法,有利于对土遗址或埋藏文物面临的潜在风险进行有效识别,从而为文物预防性保护提供数据支撑。以30 mmol/L氢氧化钾溶液作为淋洗液用于5种阴离子(F^(-)、Cl^(-)、SO_(4)^(2-)、NO_(3)^(-)、PO_(4)^(3-))的分离及20 mmol/L甲烷磺酸(MSA)溶液作为淋洗液用于5种阳离子(Na^(+)、NH_(4)^(+)、K^(+)、Mg^(2+)、Ca^(2+))的分离,测定中采用抑制电导检测器。结果表明,几种离子的质量浓度均在一定范围内呈线性关系,F^(-)、Cl^(-)、SO_(4)^(2-)、NO_(3)^(-)、PO_(4)^(3-)等5种阴离子的检出限分别为0.003、0.002、0.001、0.001、0.003 mg/L,Na^(+)、NH_(4)^(+)、K^(+)、Mg^(2+)、Ca^(2+)等5种阳离子的检出限分别为0.003、0.004、0.004、0.005、0.010 mg/L,阴离子的加标回收率在95.0%~101%,阳离子的加标回收率在91.0%~99.0%。方法具有精密度高、准确度好、分析速度快等优点,可用于秦陵土遗址中常见无机阴、阳离子的快速测定。

西汉南越国墓出土铭刻补释三题

本文对西汉南越国墓出土的三则存疑的铭刻文字作了新的论证。作者认为:"家啬夫"是主管王侯国内部家事和各种经济事务的家官,它相当于县级政府的"县啬夫"职官;南越王墓出土的"泰子"印章,可说明墓主生前曾被立为太子;"秦后"铭文可证明墓主身份就是南越国苍梧王的王后。

秦始皇帝陵总体营造与中国古代文明——天人合一整体观

秦始皇帝陵秦人自名丽山,仿效昆仑传说,封土埋没了空前绝后的"地天通",地下地面及其上各类埋藏、建构建筑,多与天象对应。地宫、"地天通"、封土及其主人,就这样"常居"天地之中。丽山总体营造的主导思想,系以比类取象为核心的天人相应或天人合一整体观。"在野象物,在朝象官,在人象事"。巧意卓立,品物毕图;雕琢性情,隐以藏用。

旅游感知与投射形象的网络内容对比分析——以秦始皇帝陵博物院为例

文章通过八爪鱼采集器采集携程旅行网游客点评,并搜集与之相关的旅游网站上宣传的文本资料,形成旅游感知与投射形象数据库,建立感知形象分析类目,确定投射形象分析方法;利用ROST CM6软件对其进行高频词分析、情感极分析,并对二者差异进行对比分析,从供给和需求两个角度探析了旅游形象的具体内容,为秦始皇帝陵博物院旅游形象的完善提供了一定的借鉴意义,有利于推动景区可持续发展。

五陵原帝陵文化遗产主题体验精品旅游走廊开发探讨(英文)

Cultural heritage of emperor's tomb of Wulingyuan Mausoleum lies in Xianyang which is located at north-central of Guanzhong Plain and which is the central area of Guanzhong-Tianshui economic development zone.With special geographical position and excellent location condition,it is the important tourism resource and archaeological remains in Shaanxi Province.By using relevant knowledge on tourism,in the perspective of development principle,necessity,feasibility,construction strategy and thought of top-quality tourism corridor with cultural heritage of emperor's tomb of Wulingyuan Mausoleum as theme experience,the author systematically explained the mode elements and value of experiential tourism products,and publicized the tourism resources to a certain extent.On the basis of publicity,the author strived to provide reference for the sustainable development of economy and ecology in this region.

Microelement analysis of source of raw materials of terracotta warriors and horses of Qin's Mausoleum in pits No.1 and No.2

In order to search for sources of the raw material of the Qin’s terracotta warriors and horses, we selected 20 samples of pottery warriors and pottery horses of the Qin’s Mausoleum from pit No. 1,19 samples of pottery warriors and brick from pit No. 2, 20 samples of clays near the Qin’s Mausoleum and 2 samples of Yaozhou porcelain bodies. The 32 kinds of element content of each sample were measured by neutron activation analysis (NAA). These data were analyzed by fuzzy cluster analysis, the trend cluster analysis diagram was obtained. The results showed that samples of terracotta warriors and horses from pits No.1 and No. 2 were closely related to the loam layer near Qin’s Mausoleum, but their relations with the loess layers were not so close, and they were out of all relation to Yaozhou porcelain bodies. Thus, it could be deduced that the Li Mountain clay may be considered as the original place of the raw materials of the terracotta warriors and horses, the kiln sites might be located nearby the Qin’s

茂陵出土的文字瓦当浅谈

茂陵是西汉第五位皇帝刘彻的陵墓,因陵地位置在汉时的槐里县茂乡,故名茂陵。茂陵及其陪葬墓出土了大量的珍贵文物,尤其文字瓦当最具特色,为研究汉代思想文化提供了实物资料。

巴寡妇怀清的矿业与秦始皇陵水银之需

秦始皇之所以为巴寡妇筑"女怀清台",并非她能"从一而终"地守节;也不是怯于她"用财自卫"的豪强势力;更不是羡慕她的美色。秦始皇看重的是:巴寡妇怀清世代经营的丹砂矿业和他具有远见卓识的奉献精神。他陵墓内的巨量水银,应是巴寡妇无私供给丹砂的一大来源。而陕南旬阳、山阳的丹砂矿更符合就地取材的需要。

“治愈系”陵园景观——石家庄古中山陵“愈花园”设计研究

园艺治疗虽为一种新的设计理念,但当人们心情沮丧时,选择与蓝天白云相伴,为一朵花的盛开而兴奋,为一棵树的发芽而喜悦时,就已经在进行园艺治疗。园艺治疗与传统的运动、音乐、游憩、动物治疗达到的复育效果是一样的,在心理上起到一种转移效果。景观设计师的工作就是改造环境、设计富有创意的空间,针对康复性景观,需要景观设计师设计出具有社交环境、休闲环境、疗愈环境的空间,并将它们进行创意整合。

秦始皇陵基础文献的梳理与比较

关于秦始皇陵的记载分为直接文献和相关文献两部分。文献记载的内容大体上可分为葬地、修建工程、葬礼与埋葬过程、封土与墓室、陵园遗迹遗物、陵园的使用、历史上的破坏、保护与考察等部分。本文梳理了以上内容的文献记载,比较了其异同;认为此项基础工作对秦始皇陵田野考古具有重要意义。

秦陵兵马俑·铜车马研究脞谈

秦骑兵骁勇善战,但斩杀项羽的五壮侯并非皆为秦人;二号铜马车的原型车不是“天子驾六”车和始皇御车;运载始皇棺木的也不是二号铜马车的原型车,而是另一种较大的辒辌车。

西周王陵今何在

名义上的周陵分两种:一是后世封土的纪念陵。它是否与周王遗体、遗物相关,有待考证。二是张冠李戴的周陵。它纯属秦汉以后的他人陵墓。真正的西周王陵还未发现。文献记载的几个毕中的岐周毕应是毕公的封国与采邑。周王们的真正陵墓极可能就在这里。

徐州狮子山楚王墓金腰带扣面图案含义略考

阐释了徐州狮子山楚王墓金带扣的形制特点,通过与其他金带扣的比较分析,认为狮子山楚王墓金带扣"二兽食马"图案反映了中国"刑马盟誓"的文化传统,暗含西汉王朝"外刘氏而王者,天下其击之"的"刑白马盟"誓约.

秦始皇陵一号坑兵马俑的指纹元素散布分析

秦始皇陵兵马俑举世闻名,但其原料产地至今还是一个谜。本文选取秦始皇陵一号坑的陶俑和陶马样品20个,秦始皇兵马俑博物馆附近黏土样品20个,耀州瓷胎样品1个。用中子活化分析(NAA)测量样品中32种微量元素的含量,从这32个元素中挑选出8种指纹元素的含量进行散布分析。结果表明一号坑兵马俑样品与秦陵附近的垆土关系密切,与黄土关系稍远,与耀州瓷胎关系甚远。由此推断,一号坑兵马俑的原料来源可能是骊山地区的黏土,烧制兵马俑的窑址也可能在秦始皇陵附近。

论明代皇陵墓石雕艺术

明代皇陵石雕是中国传统雕塑艺术的重要历史文化遗存,有较高的历史文化和艺术价值,阐释了中国封建社会的世界观和权力观,对当前城市发展和文化保护具有较强的研究价值。

保安山二号墓主人相关问题辨析——兼与刘振东、谭青枝商榷

针对刘、谭二学者判定保安山二号墓为梁孝王墓、保安山一号墓为王后墓的观点,作者从墓葬所在位置、文献记载以及考古发掘诸方面论证了保安山一号墓墓主人为梁孝王,而保安山二号墓墓主人则为王后的论点。