An Empirical Study on E-commerce Service in the Western China’s Tourism Industry

With the rapid development of China’s tourism industry, e-commerce will bring about new opportunity and challenge to tourism. Hotels and travel agencies play very important roles in tourism industry and their level of application of IT prominently shows the management level and information process of whole tourism. This study uses content analysis to evaluate the web sites service of travel agencies and hotels in the Western China. Moreover, this paper puts forward strategic suggestion for the future development of tourism e-commerce in the Western China.

Study on the Development of Yunnan Floral E-commerce

Cut flower production in Yunnan accounts for 80%nationwide.In order to expand the Yunnan Flower sales channels,the promotion of the development of e-commerce is necessary.In 2012 China's online shopping users reached 247 million people,but e-commerce of fresh flowers lagged behind due to the constraints of preservation facilities and logistics cost.The analysis of the factors restricting the development of floral e-commerce and the proposition of solutions to this problem can promote faster development of Yunnan floral e-commerce.

The Function and Evolutional Model Research on Tourism E-commerce

Tourism E-commerce in the tourism long-term development of tourism, plays an important industry, as the application function on its own for the role in E-commerce, and the E-commerce tourism site as a tourist carder and its function determined the functions of tourism E-commerce. Moreover, the evolution of E-commerce and tourism are closely related to the evolution of tourism websites. The evolution of E-commerce can guide our future tourism development.

Research on Tourism E-commerce based on Data Mining

This paper describes in detail the web data mining technology, analyzes the relationship between the data on the web site to the tourism electronic commerce （including the server log, tourism commodity database, user database, the shopping cart）, access to relevant user preference information for tourism commodity. Based on these models, the paper presents recommended strategies for the site registered users, and has had the corresponding formulas for calculating the current user of certain items recommended values and the corresponding recommendation algorithm, and the system can get a recommendation for user.

Design and Research on Tourism E-commerce Platform

this paper analyzes application status of tourism e-commerce in China and the Existing problems, points out that the construction of tourism e-commerce platform is an important part of the development of tourism electronic commerce. The implementation of all business systems of various tourism enterprise data integration and information integration, the travel industry, all kinds of information resources for collaborative centralized management. By connecting the information management system of scattered all corporate travel value chain, realize the unified operation in the tourism e-commerce platform, improve the exchange of information and online transaction speed. According to our country＇ s tourism status and characteristics, from the feasibility analysis, function analysis, performance analysis and service oriented thought, this paper analyzes the system architecture of and data flow diagrams, system flow chart, PAD chart analysis of the system＇ s business processes. And it was analyzed and discussed briefly from the aspects of adaptability, functions, implementation strategy.

Development of Mountain Tourism in Central Yunnan in the Context of Rural Revitalization Strategy

This paper analyzes the necessity of mountain tourism development in central Yunnan from the aspects of market demand,rural industrial structure optimization demand,characteristic minority culture protection demand,ecological environment protection demand,beautiful rural construction demand and so on.On this basis,against the backdrop of rural revitalization strategy,the path of mountain tourism development in central Yunnan is analyzed.

Research on Existing Problems and Development Countermeasures of Yunnan Rural Tourism in China

The paper has investigated the development situation of rural tourism in Yunnan Province, analyzed problems of rural tourism planning, actual operation and village-level party organizations in rural tourism construction. Rural infrastructure is laggard, the general quality of farmers is poor, agricultural production organization is low, rural eco-environment condition is not positive, and rural tourism service is low in service quality and incomplete in function, lack of characteristic and management problem is prominent. Rural tourism is short of marketing and financial support and benefit distribution is unbalanced. Thus, it has proposed that Yunnan rural tourism development should aim to promote modern agricultural management system, well conduct the planning and operation of rural tourism, and enhance village-level party organization construction.

The Strategy on the Development of the Silk Road Sport Tourism in Yunnan By

Yunnan, the southwest part of China, is one of the birthplaces of humanity. It has beautiful sceneries, mysterious religious and national color, therefore, Yunnan is the assembly point for scholars and merchants since ancient times. Because of adjacent to Vietnam, Burma and Laos, the traditional culture of Yunnan is exotic as well. Its tourism is more developed than ever, although some parts of it are still in poverty. We should lay the key point of construction in Yunnan if we want to balance the developments of regions. Based on Yunnan’s geographic features, and then strengthen the investment to Yunnan region, the development of Yunnan will be improved. It is wise to choose the Silk Road to promote the development of sport tourism in Yunnan. In the ancient, there was East European and Eurasian Silk Road that lay the China’s economic development of the tone. Today, with the rapid development of China’s economic, the southwest Silk Road could improve its development, which will achieve the multiple developments in economy, culture and society. This article will elaborate on the related strategies on how to improve the development of sport tourism by developing the Silk Road in Yunnan province, and to sum up the effective strategies of it.

Construction of Sports Tourism System in Yunnan Province under the Background of Silk Road

Modem tourism development to the present, the tourists are not pursuing the general sense of the mountains and rivers, but the pursuit of harmony between man and nature, unity and the challenges of the nature in order to return to nature, fitness and leisure. Under this condition, this paper proposes the model of construction of sports tourism system in Yunnan province under the core background of Silk Road. The research results of the sports tourism theory and practice have played an important role in promoting the development of sports and tourism. But the concept of sports tourism, different opinions, there is still no unified understanding, especially for the tourism sports research is rare. Our research provides the novel perspective on the solutions to the Yunnan sport travelling that will promote the development of the related subiects.

基于AHP-TOPSIS方法的智慧旅游发展水平指标体系建构与实证研究

智慧旅游是旅游融入互联网时代的新业态,是旅游高质量发展、提高游客满意度的重要抓手。基于我国智慧旅游发展促进政策及现有文献,研究构建智慧旅游发展水平指标体系,采用层次分析法(AHP)与优劣解距离法(TOPSIS)对云南16个州市智慧旅游发展水平进行实证。研究发现:云南省智慧旅游发展水平区域差异明显,总体上可分为较高、中等和较低发展水平,呈现出以昆明为中心,向周边州市降低的阶梯分布格局。通过综合分析,提出促进智慧旅游发展的对策建议:(1)加大政策扶持力度,激发智慧旅游主体活力;(2)凝炼云南经验,共享旅游数字化转型升级成果;(3)统筹规划智慧旅游体系建设,提升旅游智慧化水平,以期为推进我国旅游数字化、智慧化建设提供借鉴。

云南边疆民族地区体育旅游资源开发的问题与思考

云南省地处中国西南边疆,是世界上少有的多民族群体、多文化形态共生带,体育旅游资源具有鲜明的民族性、地域性、多样性和群体性。其基本特性与体育旅游的“具身性”本质相吻合,富有旅游开发价值。但是,在实际开发中仍存在整体开发不够充分、与已成形资源匹配不佳、产品缺乏文化内涵和市场引导不足等问题。需要立足边疆民族体育文化特性进行深度开发,不断提升边疆民族体育旅游产品文化附加值,形成具有持久生命力、竞争力的体育旅游品牌。

滇西北旅游流网络结构韧性特征研究——基于Python中断情景模拟视角

基于韧性视角的区域旅游流网络结构研究,是提升区域旅游适应性能力的有效措施,中断模拟在网络结构韧性研究中的运用也逐渐受到重视。文章基于网络爬虫技术抓取2016—2022年滇西北区域内游记数据,进一步构建旅游流网络,并科学选取韧性评价指标,借助Python软件实现网络中断模拟操作,评估滇西北旅游流网络结构韧性。结果表明:滇西北旅游流网络存在若干小型子群,在整体网络中扮演重要的连通、传输角色;滇西北旅游流网络结构韧性各特征值之间均存在强正相关性,某一节点消失时,网络结构韧性指标变化的“叠加效应”逐渐凸显;滇西北旅游流网络中对网络结构韧性影响较大的节点主要是营销宣传到位且规划建设完善的旅游景区。

茶文旅耦合协调发展分异及其影响因素——以云南省30个茶叶重点县为例

茶文旅协调发展是促进农文旅融合与乡村全面振兴的重要途径。基于云南30个茶叶重点县的茶文旅产业数据,对其发展水平、耦合协调度及影响因素进行实证研究,构建协调发展机制。研究表明:云南30个茶叶重点县的茶产业、文化产业、旅游产业发展水平存在显著差异,茶文旅产业综合发展排前6位的依次是景洪市、腾冲市、思茅区、澜沧县、勐海县、勐腊县;茶文旅三系统和三类双系统呈现不同耦合协调发展态势,其中,茶-文化-旅游三系统耦合协调度以濒临失调情况居多,但景洪市、腾冲市、思茅区、澜沧县达到了中级协调;旅客周转量、茶产业政策、茶叶专业合作社、规模以上文化产业企业等市场、政策、技术方面的因素对耦合协调发展有极大影响。据此,各县需因地制宜,实行差异化的茶文旅融合发展战略。

滇桂黔民族地区乡村旅游“产业-人才”耦合协调评价及融合发展模式

随着民族地区乡村旅游的进一步发展,部分地区乡村旅游的高质量发展遇到瓶颈.该文从耦合协调理论的视角出发,构建乡村旅游发展与人才发展的评价指标体系和耦合协调评价模型,通过耦合度和耦合协调度分别衡量滇桂黔民族地区两系统的耦合协调关系和协调发展现状,并根据乡村旅游发展相对优先度判断两系统的发展偏离情况,以云南景洪市、广西龙胜各族自治县、贵州雷山县三个县域乡村旅游目的地为案例地进行研究.结果表明:1)民族地区乡村旅游发展与人才发展具有较高的耦合度;2)不同地区的少数民族乡村旅游发展和人才发展的水平及两系统的耦合协调度相差较大;3)单个地区来看,云南景洪市在各方面表现较好,而广西龙胜各族自治县和贵州雷山县的乡村旅游发展和人才发展较差,且两者之间尚未达到均衡发展状态.基于耦合实证结果以及三个案例地的实际概况,进一步探讨并提出民族地区乡村旅游“产业-人才”融合发展模式,助力乡村振兴和乡村旅游的高质量发展.

中老铁路开通后云南入境文化旅游研究——以泰国入境旅游者为例

通过梳理我国文化旅游发展现状、云南省文化旅游发展现状、中老铁路相关旅游研究、东南亚各国入境旅游研究四个方面,探究中老铁路开通背景下,云南省文化旅游目的地建设及相关旅游服务体系的构建路径。研究结果表明,旅游是各国文化交流的重要渠道,云南省作为我国辐射东南亚的中心,应大力发展本省特色文化旅游,寻求传统文化与现代旅游的平衡点,兼顾外国旅游者与本国旅游者的旅游体验;此外,云南藏传佛教与东南亚佛教一脉相承,随着中老铁路开通,泰国在我国入境旅游中体现出巨大潜力。

西南民族地区文旅融合发展的影响因素及组态路径--基于模糊集定性比较分析的云南省实证研究

探究西南民族地区文旅融合发展的组态路径对于促进西南民族地区文旅融合的高质量发展具有重要意义。通过归纳演绎得出西南民族地区文旅融合发展的影响因素,并借助模糊集定性比较分析方法研究云南省16个市州文旅融合发展的案例发现,单个影响因素并不构成西南民族地区文旅融合发展的必要条件,但也发挥着较普适的作用;政府与城镇化逻辑下依托需求驱动型、需求主导下依托政府与城镇化驱动型、需求与人才双元逻辑下依托政府及城镇化驱动型、多元合力驱动型四种组态路径,可助推西南民族地区文旅融合的高质量发展。

The Impetus for RCEP in Facilitating the High-quality Development of the Tourism Service Trade in Yunnan Province,China

The present world pattern has undergone major changes,the trend of world multi-polarization is constantly emerging,and peace and development remain the main themes of today’s society.The formal signing and implementation of the Regional Comprehensive Economic Partnership(RCEP)is important for meeting the needs of peace and development of many countries and regions.China is in a new era of reform and opening-up,and the RCEP content is in line with China’s concept of pursuing a path of rejuvenation.Based on the locations of important borders,Yunnan Province has become one of the key places for China’s opening-up and development regarding Southeast Asia and South Asia,and the high-quality development of its tourism service trade is of great significance.This study first used the grounded theory analysis method to organize,analyze and process the records of international conferences and government press conferences held in Yunnan Province,as well as important related issues since the signing of RCEP.Then,the social network analysis method was used to analyze the social recognition degree of RCEP in promoting the high-quality development of the tourism service trade in Yunnan Province from the perspectives of different levels and group consensus.The results show that cooperation is the key macro driving force for RCEP in promoting the high-quality development of the tourism service trade in Yunnan Province.Regarding the opportunities and environment of the transportation dividend,policy dividend and investment dividend,port construction,border township construction and exhibition-related construction are important cooperation contents,so they are conducive to the recovery of the tourism industry in a broader development space.Competition can improve the driving force of RCEP in promoting the high-quality development of the tourism service trade in Yunnan Province at the micro level,and has more practical significance.For example,RCEP can better rely on its own geographical advantages and international market competitiveness,optimize the use of resources inside and outside ports,and use high-tech products to form a more green,ecological,organic and sustainable development.In different levels of social identity,RCEP’s power of cooperation is more strongly recognized,while the power of competition is less recognized.However,from the perspective of grouping the various groups,RCEP’s powers of cooperation and competition are jointly recognized by the other groups,indicating that cooperation and competition are necessary for the realization of RCEP’s power.The results of this study provide a certain reference for understanding the dynamics of RCEP in more detail from more angles and for the local implementation of RCEP rules and measures.

旅游设施空间分布特征及其与旅游资源空间错位分析

探讨旅游设施空间分布及其与旅游资源的空间错位特征,能够为旅游设施空间合理规划、推动云南省旅游业高质量发展提供理论依据。以旅游设施兴趣点为研究对象,采用标准差椭圆、核密度估计等方法定量分析了2011年和2021年云南省旅游设施的空间格局分布特征,利用重力模型探究了云南省旅游设施与旅游资源的空间错位特征。结果表明:①云南省旅游设施空间上整体呈东—西分布格局,与旅游资源空间分布趋势具有一致性,且整体分布呈现收缩趋势;②不同旅游设施空间分布均朝着均衡的方向发展,各类旅游设施在空间上形成块状集聚、多中心发展的格局;③云南省旅游设施分布与旅游资源空间格局的不一致性较高,空间错位距离明显;④旅游设施与旅游资源整体空间错位距离在降低,但各州市间空间错位程度相差较大。

云南省全域露营旅游发展路径研究——基于营地落地经验

户外露营产业大众化、常态化、高质量的新阶段来临。云南省作为旅游目的地大省,露营地与自驾游一直是云南省委、省政府积极鼓励引导培育发展的旅游新产品和新业态,露营为旅游发展提供了新机遇。2020年以来,露营旅游的加速“迭代”,持续更新,时代的进步对云南省露营旅游的认知度、参与度和生态理念等都提出了更高要求。本文从云南省露营旅游的发展基础出发,对云南省露营旅游发展现状进行综合分析。运用定性分析与定量分析相结合的方法,结合露营旅游产业的落地经验,以此为基础提出云南省全域露营旅游的发展路径,并对云南省13个州市提出了各州市露营旅游发展路径指引,以期助力露营乘势而上,使露营为代表的自然度假生活方式成为文旅发展的持续增长点。

基于模糊综合评价法的云南观鸟游客满意度研究——以滇西地区为例

观鸟旅游集生态、运动、审美、科普等多种功能于一体,是最具代表性的生态旅游方式之一。最近几年,云南观鸟旅游市场规模越来越大,进行观鸟旅游开发、举办观鸟节等活动的地区也越来越多,每年都吸引了大量游客。以保山、德宏、大理等地为代表的滇西地区是目前云南省观鸟热度最高、观鸟点分布最多的地区。通过模糊综合评价的方式,为滇西地区观鸟旅游满意度建立3个层次的指标体系,包含1项总体目标、3项二级指标和13项三级指标。最终得出结论,游客对观鸟旅游景观特别是云南鸟类资源、特色文化体验比较满意,但是对基础设施满意度较低,这方面存在很大的提升空间。相关管理部门应该进一步发扬优势,弥补短板,全面提升游客的满意度,推动滇西地区乃至全省观鸟旅游的进一步发展。