This paper analyzes the necessity of mountain tourism development in central Yunnan from the aspects of market demand,rural industrial structure optimization demand,characteristic minority culture protection demand,ec...This paper analyzes the necessity of mountain tourism development in central Yunnan from the aspects of market demand,rural industrial structure optimization demand,characteristic minority culture protection demand,ecological environment protection demand,beautiful rural construction demand and so on.On this basis,against the backdrop of rural revitalization strategy,the path of mountain tourism development in central Yunnan is analyzed.展开更多
The paper has investigated the development situation of rural tourism in Yunnan Province, analyzed problems of rural tourism planning, actual operation and village-level party organizations in rural tourism constructi...The paper has investigated the development situation of rural tourism in Yunnan Province, analyzed problems of rural tourism planning, actual operation and village-level party organizations in rural tourism construction. Rural infrastructure is laggard, the general quality of farmers is poor, agricultural production organization is low, rural eco-environment condition is not positive, and rural tourism service is low in service quality and incomplete in function, lack of characteristic and management problem is prominent. Rural tourism is short of marketing and financial support and benefit distribution is unbalanced. Thus, it has proposed that Yunnan rural tourism development should aim to promote modern agricultural management system, well conduct the planning and operation of rural tourism, and enhance village-level party organization construction.展开更多
Yunnan, the southwest part of China, is one of the birthplaces of humanity. It has beautiful sceneries, mysterious religious and national color, therefore, Yunnan is the assembly point for scholars and merchants since...Yunnan, the southwest part of China, is one of the birthplaces of humanity. It has beautiful sceneries, mysterious religious and national color, therefore, Yunnan is the assembly point for scholars and merchants since ancient times. Because of adjacent to Vietnam, Burma and Laos, the traditional culture of Yunnan is exotic as well. Its tourism is more developed than ever, although some parts of it are still in poverty. We should lay the key point of construction in Yunnan if we want to balance the developments of regions. Based on Yunnan’s geographic features, and then strengthen the investment to Yunnan region, the development of Yunnan will be improved. It is wise to choose the Silk Road to promote the development of sport tourism in Yunnan. In the ancient, there was East European and Eurasian Silk Road that lay the China’s economic development of the tone. Today, with the rapid development of China’s economic, the southwest Silk Road could improve its development, which will achieve the multiple developments in economy, culture and society. This article will elaborate on the related strategies on how to improve the development of sport tourism by developing the Silk Road in Yunnan province, and to sum up the effective strategies of it.展开更多
Modem tourism development to the present, the tourists are not pursuing the general sense of the mountains and rivers, but the pursuit of harmony between man and nature, unity and the challenges of the nature in order...Modem tourism development to the present, the tourists are not pursuing the general sense of the mountains and rivers, but the pursuit of harmony between man and nature, unity and the challenges of the nature in order to return to nature, fitness and leisure. Under this condition, this paper proposes the model of construction of sports tourism system in Yunnan province under the core background of Silk Road. The research results of the sports tourism theory and practice have played an important role in promoting the development of sports and tourism. But the concept of sports tourism, different opinions, there is still no unified understanding, especially for the tourism sports research is rare. Our research provides the novel perspective on the solutions to the Yunnan sport travelling that will promote the development of the related subiects.展开更多
This study aimed to make an orientation for the development of Zhenjiang Pearl S.Buck tourism products.According to the spatial structure styles of tourism products,this paper discussed the exploitation of Zhenjiang P...This study aimed to make an orientation for the development of Zhenjiang Pearl S.Buck tourism products.According to the spatial structure styles of tourism products,this paper discussed the exploitation of Zhenjiang Pearl S.Buck tourism products from the perspective of spot products,linear products and network products.It expanded the Pearl S.Buck research to tourism science field and put forward some ideas of promoting the comprehensive benefits of Pearl S.Buck tourism resource as well as the exploitation of similar tourism products.展开更多
Cultural heritage of emperor's tomb of Wulingyuan Mausoleum lies in Xianyang which is located at north-central of Guanzhong Plain and which is the central area of Guanzhong-Tianshui economic development zone.With ...Cultural heritage of emperor's tomb of Wulingyuan Mausoleum lies in Xianyang which is located at north-central of Guanzhong Plain and which is the central area of Guanzhong-Tianshui economic development zone.With special geographical position and excellent location condition,it is the important tourism resource and archaeological remains in Shaanxi Province.By using relevant knowledge on tourism,in the perspective of development principle,necessity,feasibility,construction strategy and thought of top-quality tourism corridor with cultural heritage of emperor's tomb of Wulingyuan Mausoleum as theme experience,the author systematically explained the mode elements and value of experiential tourism products,and publicized the tourism resources to a certain extent.On the basis of publicity,the author strived to provide reference for the sustainable development of economy and ecology in this region.展开更多
After the introduction of tourist resources in Wunvfeng National Forest Park, the paper had planed its overall image from the perspectives of concept design, visual identity, behavioral norms and audio identity. The s...After the introduction of tourist resources in Wunvfeng National Forest Park, the paper had planed its overall image from the perspectives of concept design, visual identity, behavioral norms and audio identity. The slogan of Wunvfeng National Forest Park had been identified as "tour of nature and mythology-Wunvfeng", and the park's emblem, symbolic mascots, spokesman of tourism image and tourist souvenirs had been set, so as to better display tourist advantages of Wunvfeng National Forest Park and create more economic and social benefits.展开更多
The present world pattern has undergone major changes,the trend of world multi-polarization is constantly emerging,and peace and development remain the main themes of today’s society.The formal signing and implementa...The present world pattern has undergone major changes,the trend of world multi-polarization is constantly emerging,and peace and development remain the main themes of today’s society.The formal signing and implementation of the Regional Comprehensive Economic Partnership(RCEP)is important for meeting the needs of peace and development of many countries and regions.China is in a new era of reform and opening-up,and the RCEP content is in line with China’s concept of pursuing a path of rejuvenation.Based on the locations of important borders,Yunnan Province has become one of the key places for China’s opening-up and development regarding Southeast Asia and South Asia,and the high-quality development of its tourism service trade is of great significance.This study first used the grounded theory analysis method to organize,analyze and process the records of international conferences and government press conferences held in Yunnan Province,as well as important related issues since the signing of RCEP.Then,the social network analysis method was used to analyze the social recognition degree of RCEP in promoting the high-quality development of the tourism service trade in Yunnan Province from the perspectives of different levels and group consensus.The results show that cooperation is the key macro driving force for RCEP in promoting the high-quality development of the tourism service trade in Yunnan Province.Regarding the opportunities and environment of the transportation dividend,policy dividend and investment dividend,port construction,border township construction and exhibition-related construction are important cooperation contents,so they are conducive to the recovery of the tourism industry in a broader development space.Competition can improve the driving force of RCEP in promoting the high-quality development of the tourism service trade in Yunnan Province at the micro level,and has more practical significance.For example,RCEP can better rely on its own geographical advantages and international market competitiveness,optimize the use of resources inside and outside ports,and use high-tech products to form a more green,ecological,organic and sustainable development.In different levels of social identity,RCEP’s power of cooperation is more strongly recognized,while the power of competition is less recognized.However,from the perspective of grouping the various groups,RCEP’s powers of cooperation and competition are jointly recognized by the other groups,indicating that cooperation and competition are necessary for the realization of RCEP’s power.The results of this study provide a certain reference for understanding the dynamics of RCEP in more detail from more angles and for the local implementation of RCEP rules and measures.展开更多
Monitoring and minimizing tourist’s water consumption is essential for the sustainable development of mountain destinations in the world. However, available data and a generally accepted protocol on such measurement ...Monitoring and minimizing tourist’s water consumption is essential for the sustainable development of mountain destinations in the world. However, available data and a generally accepted protocol on such measurement are still limited. This study uses water footprint accounting to quantify tourist’s water demand in the Liming valley, a World Heritage site and a rapidly growing tourism destination in Northwest Yunnan, China. Both the water for direct and indirect use is taken into account based on the consumptive behavior of the tourists in the valley. Data were collected through guesthouse monitoring and a tourist survey in the 2005 tourist season. The results indicate that an average tourist leaves behind a footprint of 5.2 m3 on local water resources per day. Food production and waste dilution are the two most important water consumption factors. The results also show tourists consume more water than the local residents on per capita basis. This suggests more commitment is necessary to cope with this stress by individual tourists. Management implications to make water use more sustainable in mountain destinations are derived from this study.展开更多
1研究背景将卫星遥感红外资料应用于地震监测,起始于20世纪80年代前苏联科学家。后续国内外学者陆续开展了这方面的研究,提出了涡度、RST、ZS、距平和功率谱等异常提取方法,取得了大量震例和机理方面的研究成果(张元生等,2002;Tramutoli...1研究背景将卫星遥感红外资料应用于地震监测,起始于20世纪80年代前苏联科学家。后续国内外学者陆续开展了这方面的研究,提出了涡度、RST、ZS、距平和功率谱等异常提取方法,取得了大量震例和机理方面的研究成果(张元生等,2002;Tramutoli et al,2005;Ouzounov et al,2007;Freund,2011;Jing et al,2022)。张铁宝等(2016)研究表明,川滇块体东边界带强震前,川滇块体存在显著的超阈值辐射增强异常。利用该地区通过震例总结得到的红外辐射异常特征,持续对川滇块体红外辐射进行了多年跟踪,在2022年9月5日四川泸定M_(S)6.8地震前,川滇块体又再次出现了类似的异常变化。泸定地震发生在川滇块体东边界的鲜水河断裂带磨西段。本研究主要分析泸定地震前红外辐射的异常变化。展开更多
The study of seismic attenuation property is a major subject in seismology. Seismic waves recorded by seismic stations (seismographs) contain source effect, seismic wave propagation effect, site response of seismic ...The study of seismic attenuation property is a major subject in seismology. Seismic waves recorded by seismic stations (seismographs) contain source effect, seismic wave propagation effect, site response of seismic stations and instrumental response. The path effect of seismic wave propagation, site response of seismic stations and instrumental response must be taken out in the study of source property with seismic data. The path effect of seismic wave propagation (seismic attenuation) involves an important influential factor, the anelastic attenuation of medium, which is measured with quality factor Q, apart from geometric attenuation with the distance. As a basic physical parameter of the Earth medium, Q value is essential for quantitative study of earthquakes and source property (e.g. determination of source parameters), which is widely used in earthquake source physics and engineering seismology.展开更多
The Jinman deposit is a Ag-bearing copper vein deposit located at the north marginof the Lanping-Simao back-arc basin in West Yunnan. Systematic studies of fluid inclusions andstable isotopes are presented in this pap...The Jinman deposit is a Ag-bearing copper vein deposit located at the north marginof the Lanping-Simao back-arc basin in West Yunnan. Systematic studies of fluid inclusions andstable isotopes are presented in this paper. The filling-replacement stage and the boiling-exhala-tive precipitation stage of mineralization took place at T1 = 140 - 280℃ and T2 = 94 - 204℃under pressure of (600 - 1200) ×105 Pa. The salinity of ore-forming solutions ranges from 5 wt%-20. 8 wt% (NaCl). Sulphide δ34S(CDT) values are in the rang of - 9.6‰ - + 11.03% witha range of 22. 66‰ showing an apparent "pagoda"-shaped distribution in histogram. Mean-while, the δ34S values of the various sulphides are consistent with the characters of isotope equi-librium fractionation, i. e., δ34SPy>δ34 SCp> δ34SBn. The TS/TOC ratios of the ores are widelyvariable between 0.16 and 5. 54 with no correlation of any kind can be established. Accirding to themodel of Ohmoto, the oxidation-reduction ratios of sulfur species in ore-forming solutions at the twomineralization stages were calculated to be R’1 = 2. 16×10(-17) and R’2 = 1. 55×104. δ13CCO2 (PDB)values obtained from fluid inclusions in calcite and quartz are between - 8.12‰ - - 3. 18‰, av-eraging - 5. 26‰, which are comparable with the isotopic composition of mantle-derived CO2.Inclusions in quartz yield δ13CCH4(PDB) between - 32. 11‰ and - 22. 04‰ (averaging- 26. 69‰),similar to that of methane in modern geothermal gases. For the ore-forming soutions, δ18OH2O(SMOW) values are between - 10. 57‰ and + 9. 77‰ and δDH2O(SMOW) are between - 51‰and - 135‰. Considering the effect of isotope exchange during waterrock reactions, most ofthe data are plotted along or close to the line defined by the reaction of meteoric water withclastic rocks, while a small part of the points fall near the reaction line of magmatic water withclastic rocks. In δ13C vs. δ18O diagram, the ore-forming soutions are plotted for the most partinto the mixing area between the meteoric fluid and the deep-seated fluid and partially on themixing line of P = 1.展开更多
Rural tourism was a new form of tourism gradually emerging in China in recent years. It satisfied urban residents' pursuit of nature and had a promising market prospect. New rural construction of socialism was an ...Rural tourism was a new form of tourism gradually emerging in China in recent years. It satisfied urban residents' pursuit of nature and had a promising market prospect. New rural construction of socialism was an important historical task in the process of economic and social development of China at present and in future period. New rural construction was the important basis of rural tourism development and meanwhile rural tourism development could promote new rural construction. Shanxi Merchant's Culture of Xi Village in Jinzhong City was a kind of excellent rural tourism resource. Developing rural tourism was one of the effective ways to promote new rural construction of socialism in Xi Village.展开更多
文摘This paper analyzes the necessity of mountain tourism development in central Yunnan from the aspects of market demand,rural industrial structure optimization demand,characteristic minority culture protection demand,ecological environment protection demand,beautiful rural construction demand and so on.On this basis,against the backdrop of rural revitalization strategy,the path of mountain tourism development in central Yunnan is analyzed.
文摘The paper has investigated the development situation of rural tourism in Yunnan Province, analyzed problems of rural tourism planning, actual operation and village-level party organizations in rural tourism construction. Rural infrastructure is laggard, the general quality of farmers is poor, agricultural production organization is low, rural eco-environment condition is not positive, and rural tourism service is low in service quality and incomplete in function, lack of characteristic and management problem is prominent. Rural tourism is short of marketing and financial support and benefit distribution is unbalanced. Thus, it has proposed that Yunnan rural tourism development should aim to promote modern agricultural management system, well conduct the planning and operation of rural tourism, and enhance village-level party organization construction.
文摘Yunnan, the southwest part of China, is one of the birthplaces of humanity. It has beautiful sceneries, mysterious religious and national color, therefore, Yunnan is the assembly point for scholars and merchants since ancient times. Because of adjacent to Vietnam, Burma and Laos, the traditional culture of Yunnan is exotic as well. Its tourism is more developed than ever, although some parts of it are still in poverty. We should lay the key point of construction in Yunnan if we want to balance the developments of regions. Based on Yunnan’s geographic features, and then strengthen the investment to Yunnan region, the development of Yunnan will be improved. It is wise to choose the Silk Road to promote the development of sport tourism in Yunnan. In the ancient, there was East European and Eurasian Silk Road that lay the China’s economic development of the tone. Today, with the rapid development of China’s economic, the southwest Silk Road could improve its development, which will achieve the multiple developments in economy, culture and society. This article will elaborate on the related strategies on how to improve the development of sport tourism by developing the Silk Road in Yunnan province, and to sum up the effective strategies of it.
文摘Modem tourism development to the present, the tourists are not pursuing the general sense of the mountains and rivers, but the pursuit of harmony between man and nature, unity and the challenges of the nature in order to return to nature, fitness and leisure. Under this condition, this paper proposes the model of construction of sports tourism system in Yunnan province under the core background of Silk Road. The research results of the sports tourism theory and practice have played an important role in promoting the development of sports and tourism. But the concept of sports tourism, different opinions, there is still no unified understanding, especially for the tourism sports research is rare. Our research provides the novel perspective on the solutions to the Yunnan sport travelling that will promote the development of the related subiects.
文摘This study aimed to make an orientation for the development of Zhenjiang Pearl S.Buck tourism products.According to the spatial structure styles of tourism products,this paper discussed the exploitation of Zhenjiang Pearl S.Buck tourism products from the perspective of spot products,linear products and network products.It expanded the Pearl S.Buck research to tourism science field and put forward some ideas of promoting the comprehensive benefits of Pearl S.Buck tourism resource as well as the exploitation of similar tourism products.
基金Supported by Financial Project of Shaanxi Province Key Disciplines:Key Supported Discipline of History and Geography (Landscape Lay-out and Cultural Tourism Development of Wulingyuan Mausoleum)the Financial Project of Shaanxi (College) Philosophy and Social Key Research Base Science -Guanzhong Ancient Mausoleum Culture Research Center~~
文摘Cultural heritage of emperor's tomb of Wulingyuan Mausoleum lies in Xianyang which is located at north-central of Guanzhong Plain and which is the central area of Guanzhong-Tianshui economic development zone.With special geographical position and excellent location condition,it is the important tourism resource and archaeological remains in Shaanxi Province.By using relevant knowledge on tourism,in the perspective of development principle,necessity,feasibility,construction strategy and thought of top-quality tourism corridor with cultural heritage of emperor's tomb of Wulingyuan Mausoleum as theme experience,the author systematically explained the mode elements and value of experiential tourism products,and publicized the tourism resources to a certain extent.On the basis of publicity,the author strived to provide reference for the sustainable development of economy and ecology in this region.
文摘After the introduction of tourist resources in Wunvfeng National Forest Park, the paper had planed its overall image from the perspectives of concept design, visual identity, behavioral norms and audio identity. The slogan of Wunvfeng National Forest Park had been identified as "tour of nature and mythology-Wunvfeng", and the park's emblem, symbolic mascots, spokesman of tourism image and tourist souvenirs had been set, so as to better display tourist advantages of Wunvfeng National Forest Park and create more economic and social benefits.
基金The Yunnan University of Finance and Economics Graduate Innovation Fund Project(2023YUFEYC118)The Key Project of Philosophyand Social Science Research Base of Yunnan Province(JD2019ZD03).
文摘The present world pattern has undergone major changes,the trend of world multi-polarization is constantly emerging,and peace and development remain the main themes of today’s society.The formal signing and implementation of the Regional Comprehensive Economic Partnership(RCEP)is important for meeting the needs of peace and development of many countries and regions.China is in a new era of reform and opening-up,and the RCEP content is in line with China’s concept of pursuing a path of rejuvenation.Based on the locations of important borders,Yunnan Province has become one of the key places for China’s opening-up and development regarding Southeast Asia and South Asia,and the high-quality development of its tourism service trade is of great significance.This study first used the grounded theory analysis method to organize,analyze and process the records of international conferences and government press conferences held in Yunnan Province,as well as important related issues since the signing of RCEP.Then,the social network analysis method was used to analyze the social recognition degree of RCEP in promoting the high-quality development of the tourism service trade in Yunnan Province from the perspectives of different levels and group consensus.The results show that cooperation is the key macro driving force for RCEP in promoting the high-quality development of the tourism service trade in Yunnan Province.Regarding the opportunities and environment of the transportation dividend,policy dividend and investment dividend,port construction,border township construction and exhibition-related construction are important cooperation contents,so they are conducive to the recovery of the tourism industry in a broader development space.Competition can improve the driving force of RCEP in promoting the high-quality development of the tourism service trade in Yunnan Province at the micro level,and has more practical significance.For example,RCEP can better rely on its own geographical advantages and international market competitiveness,optimize the use of resources inside and outside ports,and use high-tech products to form a more green,ecological,organic and sustainable development.In different levels of social identity,RCEP’s power of cooperation is more strongly recognized,while the power of competition is less recognized.However,from the perspective of grouping the various groups,RCEP’s powers of cooperation and competition are jointly recognized by the other groups,indicating that cooperation and competition are necessary for the realization of RCEP’s power.The results of this study provide a certain reference for understanding the dynamics of RCEP in more detail from more angles and for the local implementation of RCEP rules and measures.
基金funded by the CEMSIT (Establishment of a Center for Eco-management and Spatial Information Techniques, Yunnan University) project, which is a Chinese-Belgian academic collaboration project under the auspices of the Flemish Interuniversity Council (VLIR)
文摘Monitoring and minimizing tourist’s water consumption is essential for the sustainable development of mountain destinations in the world. However, available data and a generally accepted protocol on such measurement are still limited. This study uses water footprint accounting to quantify tourist’s water demand in the Liming valley, a World Heritage site and a rapidly growing tourism destination in Northwest Yunnan, China. Both the water for direct and indirect use is taken into account based on the consumptive behavior of the tourists in the valley. Data were collected through guesthouse monitoring and a tourist survey in the 2005 tourist season. The results indicate that an average tourist leaves behind a footprint of 5.2 m3 on local water resources per day. Food production and waste dilution are the two most important water consumption factors. The results also show tourists consume more water than the local residents on per capita basis. This suggests more commitment is necessary to cope with this stress by individual tourists. Management implications to make water use more sustainable in mountain destinations are derived from this study.
文摘1研究背景将卫星遥感红外资料应用于地震监测,起始于20世纪80年代前苏联科学家。后续国内外学者陆续开展了这方面的研究,提出了涡度、RST、ZS、距平和功率谱等异常提取方法,取得了大量震例和机理方面的研究成果(张元生等,2002;Tramutoli et al,2005;Ouzounov et al,2007;Freund,2011;Jing et al,2022)。张铁宝等(2016)研究表明,川滇块体东边界带强震前,川滇块体存在显著的超阈值辐射增强异常。利用该地区通过震例总结得到的红外辐射异常特征,持续对川滇块体红外辐射进行了多年跟踪,在2022年9月5日四川泸定M_(S)6.8地震前,川滇块体又再次出现了类似的异常变化。泸定地震发生在川滇块体东边界的鲜水河断裂带磨西段。本研究主要分析泸定地震前红外辐射的异常变化。
基金Early-stage study project of the national key foundation research (2002CCD01700) and the key project of Yunnan Province during the 10th Five-year plan.
文摘The study of seismic attenuation property is a major subject in seismology. Seismic waves recorded by seismic stations (seismographs) contain source effect, seismic wave propagation effect, site response of seismic stations and instrumental response. The path effect of seismic wave propagation, site response of seismic stations and instrumental response must be taken out in the study of source property with seismic data. The path effect of seismic wave propagation (seismic attenuation) involves an important influential factor, the anelastic attenuation of medium, which is measured with quality factor Q, apart from geometric attenuation with the distance. As a basic physical parameter of the Earth medium, Q value is essential for quantitative study of earthquakes and source property (e.g. determination of source parameters), which is widely used in earthquake source physics and engineering seismology.
文摘The Jinman deposit is a Ag-bearing copper vein deposit located at the north marginof the Lanping-Simao back-arc basin in West Yunnan. Systematic studies of fluid inclusions andstable isotopes are presented in this paper. The filling-replacement stage and the boiling-exhala-tive precipitation stage of mineralization took place at T1 = 140 - 280℃ and T2 = 94 - 204℃under pressure of (600 - 1200) ×105 Pa. The salinity of ore-forming solutions ranges from 5 wt%-20. 8 wt% (NaCl). Sulphide δ34S(CDT) values are in the rang of - 9.6‰ - + 11.03% witha range of 22. 66‰ showing an apparent "pagoda"-shaped distribution in histogram. Mean-while, the δ34S values of the various sulphides are consistent with the characters of isotope equi-librium fractionation, i. e., δ34SPy>δ34 SCp> δ34SBn. The TS/TOC ratios of the ores are widelyvariable between 0.16 and 5. 54 with no correlation of any kind can be established. Accirding to themodel of Ohmoto, the oxidation-reduction ratios of sulfur species in ore-forming solutions at the twomineralization stages were calculated to be R’1 = 2. 16×10(-17) and R’2 = 1. 55×104. δ13CCO2 (PDB)values obtained from fluid inclusions in calcite and quartz are between - 8.12‰ - - 3. 18‰, av-eraging - 5. 26‰, which are comparable with the isotopic composition of mantle-derived CO2.Inclusions in quartz yield δ13CCH4(PDB) between - 32. 11‰ and - 22. 04‰ (averaging- 26. 69‰),similar to that of methane in modern geothermal gases. For the ore-forming soutions, δ18OH2O(SMOW) values are between - 10. 57‰ and + 9. 77‰ and δDH2O(SMOW) are between - 51‰and - 135‰. Considering the effect of isotope exchange during waterrock reactions, most ofthe data are plotted along or close to the line defined by the reaction of meteoric water withclastic rocks, while a small part of the points fall near the reaction line of magmatic water withclastic rocks. In δ13C vs. δ18O diagram, the ore-forming soutions are plotted for the most partinto the mixing area between the meteoric fluid and the deep-seated fluid and partially on themixing line of P = 1.
文摘Rural tourism was a new form of tourism gradually emerging in China in recent years. It satisfied urban residents' pursuit of nature and had a promising market prospect. New rural construction of socialism was an important historical task in the process of economic and social development of China at present and in future period. New rural construction was the important basis of rural tourism development and meanwhile rural tourism development could promote new rural construction. Shanxi Merchant's Culture of Xi Village in Jinzhong City was a kind of excellent rural tourism resource. Developing rural tourism was one of the effective ways to promote new rural construction of socialism in Xi Village.