The external communication of museums is an important force to serve "Chinese culture going out", and Zhang Daqian is arepresentative cultural card in contemporary Chinese painting and calligraphy circles. T...The external communication of museums is an important force to serve "Chinese culture going out", and Zhang Daqian is arepresentative cultural card in contemporary Chinese painting and calligraphy circles. The present situation of the translation of hisexhibits objectively reflects the overall situation of the relevant contents of local museums in China. In this paper, the publicitytranslation of Zhang Daqian's exhibits in the digital museum was selected as the research object;from the perspective ofcommunication, the principles that should be followed in the translation of exhibits were discussed;the existing translationproblems were pointed out;and the corresponding solutions were put forward. This paper aims to promote the positive role ofdigital museums in the dissemination of Chinese culture to the outside world.展开更多
文摘The external communication of museums is an important force to serve "Chinese culture going out", and Zhang Daqian is arepresentative cultural card in contemporary Chinese painting and calligraphy circles. The present situation of the translation of hisexhibits objectively reflects the overall situation of the relevant contents of local museums in China. In this paper, the publicitytranslation of Zhang Daqian's exhibits in the digital museum was selected as the research object;from the perspective ofcommunication, the principles that should be followed in the translation of exhibits were discussed;the existing translationproblems were pointed out;and the corresponding solutions were put forward. This paper aims to promote the positive role ofdigital museums in the dissemination of Chinese culture to the outside world.
