In the contemporary digital age,traditional reading habits have been compromised by digital media,a situation that has forced academic libraries to adopt proactive marketing approaches to promote reading among student...In the contemporary digital age,traditional reading habits have been compromised by digital media,a situation that has forced academic libraries to adopt proactive marketing approaches to promote reading among students and faculty.This article investigates the implementation of marketing strategies in promoting reading activities within academic libraries,taking the University of Shanghai for Science and Technology as a case study.The paper explores various marketing strategies employed by academic libraries,including market segmentation,utilization of new media platforms,and the creation of personalized content for readers.Drawing from an extensive literature review and real-world examples,the study establishes a framework for marketing reading promotion activities tailored to academic libraries.These findings underscore how effective marketing strategies can enhance user participation,expand library influence,and optimize resource utilization.展开更多
The debate on the marketization of discourse in higher education has sparked and sustained interest among researchers in discourse and education studies across a diversity of contexts.While most research in this line ...The debate on the marketization of discourse in higher education has sparked and sustained interest among researchers in discourse and education studies across a diversity of contexts.While most research in this line has focused on marketized discourses such as advertisements,little attention has been paid to promotional discourse in public institutions such as the About us texts on Chinese university websites.The goal of the present study is twofold:first,to describe the generic features of the university About us texts in China;and second,to analyze how promotional discourse is interdiscursively incorporated in the discourse by referring to the broader sociopolitical context.Findings have indicated five main moves:giving an overview,stressing historical status,displaying strengths,pledging political and ideological allegiance,and communicating goals and visions.Move 3,displaying strengths,has the greatest amount of information and can be further divided into six sub-moves which presents information on campus facilities,faculty team,talent cultivation,disciplinary fields construction,academic research,and international exchange.The main linguistic and rhetorical strategies used in these moves are analyzed and discussed.展开更多
Objectives: To determine health promoting behaviors of university students in Jordan and factors influencing them. Design and Methods: A cross-sectional descriptive design was used to recruit convenience sample (n = 5...Objectives: To determine health promoting behaviors of university students in Jordan and factors influencing them. Design and Methods: A cross-sectional descriptive design was used to recruit convenience sample (n = 525) of university students receiving education from two governmental and one private universities in Jordan. Data were collected between September 2013 and January 2014 by using Health Promoting Lifestyle Profile II. Pender Model provided conceptual framework to guide the study. Results: The mean score of Health Promoting Lifestyle Profile of the student was at (127.87 ± 19.91). Significant differences were found between Health Promoting Lifestyle Profile mean score and the mean score of its subscales and student’s age, gender, employment status, family income, university type, and faculty type. Conclusions: These findings suggest that interventions are needed to enhance the practice of health promoting behaviours. These interventions should focus on demographic variations among university students.展开更多
Measuring and monitoring health related quality of life (HRQoL) in youth are important for both researchers and decision makers. During the time that young people are at university, many will encounter a number of aca...Measuring and monitoring health related quality of life (HRQoL) in youth are important for both researchers and decision makers. During the time that young people are at university, many will encounter a number of academic, as well as social, emotional and psychological difficulties. The aims of this study are to: 1) assess the health related quality of life of youths using SF-36 questionnaire and its factor determinants, and 2) provide an objective basis for a health promotion structure. Methods: This is a cross-sectional study in South Lebanon, in a population of 282 young university students attending a public university which is the largest and most widespread institution of higher education in Lebanon. Socioeconomic and lifestyle behaviors data were collected. Students’ HRQoL was measured using the SF-36 Health Survey. Results: The mean age of the respondents was 18.7 years (SD = 1.16), 80.1% were women, 64.5% were living in rural area. The proportion of current smokers was significantly greater among men than women (26.8% vs. 11.5%, p < 0.01). Water pipe was the main type of smoking. Education of the fathers had negatively influenced HRQoL. Younger age scored higher in Social Functioning and Role-Emotional;the area of residence had no influences on SF-36 scales scores. Females had poorer HRQoL than males especially in mental health scales. Smokers had low Vitality and Mental Health scores. Sedentary lifestyle was linked to a lower score of Physical Functioning (β = -5.16, 95% CI = -7.67 -2.65), and Vitality ( β= -5.85, 95% CI = -10.24 -1.45). The HRQoL of the students studying business and economics was higher than those studying health. Conclusion: Youths’ HRQoL is affected by socio-demographic and behavioral characteristics. Effective health-promoting actions, social support, and counseling services should be implemented in the campus and are a necessary step towards the main goal of improving the overall HRQoL of the university young students in Lebanon.展开更多
University and college curriculum in China is increasing placing more emphasis on producing and developing graduates with comprehensive qualities in recent years.One of the main factors that affects the development of...University and college curriculum in China is increasing placing more emphasis on producing and developing graduates with comprehensive qualities in recent years.One of the main factors that affects the development of high quality college graduate is the students’active reading habit.However,recent statistics on Chinese college students have shown that the number of students who read habitually is not ideal nor encouraging.Campaigns launched to promote reading habits in the university have only minimal effects on the students.In this work,some of the problems faced in promoting reading habit among college students in China and the potential solution for solving these problems are discussed.It is hoped that the content in this article would provide some insights for college administrators to encourage reading habits among college students.展开更多
With the establishment of environmental protection system,protecting the ecological environment and reducing the use of energy consumption have become the mainstream idea in the development structure of green building...With the establishment of environmental protection system,protecting the ecological environment and reducing the use of energy consumption have become the mainstream idea in the development structure of green buildings.In the university construction projects,we must also uphold the principle of improving the ecosystem of colleges and universities,and strengthen the level of energy conservation and consumption reduction,to achieve a win-win situation in ecological civilization and university building management.This paper analyzes the value of green building in the ecological environment of colleges and universities and discusses the specific application and application path,for reference only.展开更多
The rise and fall of a country are closely associated with the country＇s intellectuals, and knowledge is a fundamental method of changing the fate of a country. Wake up the national ideology of reading. In this conte...The rise and fall of a country are closely associated with the country＇s intellectuals, and knowledge is a fundamental method of changing the fate of a country. Wake up the national ideology of reading. In this context of the times, the Library undertakes the important task of advancing the national reading, libraries should continue to strengthen self-construction, and work together with other institutions and government, strangthaning our universal reading mechanism and developing it into a mature career.展开更多
Books are the ladder of human progress and the window to observe the world.The university library is a sacred place for reading,a place for dissemination of knowledge,and a document information service center that pro...Books are the ladder of human progress and the window to observe the world.The university library is a sacred place for reading,a place for dissemination of knowledge,and a document information service center that provides teachers and students with knowledge and scientific research services.Its rich collection of resources,professional staff,advanced technology and equipment,and a warm reading environment provide a good platform for college teachers and students to read and promote.In recent years,there have been many articles on college reading promotion,but there are relatively few articles on university library reading promotion based on the ubiquitous network environment.The purpose of this paper is to research innovative methods and strategies for reading promotion in the ubiquitous network environment and provide useful help to the library industry.展开更多
文摘In the contemporary digital age,traditional reading habits have been compromised by digital media,a situation that has forced academic libraries to adopt proactive marketing approaches to promote reading among students and faculty.This article investigates the implementation of marketing strategies in promoting reading activities within academic libraries,taking the University of Shanghai for Science and Technology as a case study.The paper explores various marketing strategies employed by academic libraries,including market segmentation,utilization of new media platforms,and the creation of personalized content for readers.Drawing from an extensive literature review and real-world examples,the study establishes a framework for marketing reading promotion activities tailored to academic libraries.These findings underscore how effective marketing strategies can enhance user participation,expand library influence,and optimize resource utilization.
基金This study is supported by the Chinese Ministry of Education(MOE)Humanities and Social Science Research Funding(20YJA740050)the MOE Key Research Project of Humanities and Social Science(16JJD740006)conducted by the Center for Linguistics and Applied Linguistics(CLAL),Guangdong University of Foreign Studies(GDUFS).We would like to thank the reviewers for their comments and suggestions on earlier versions of this manuscript.
文摘The debate on the marketization of discourse in higher education has sparked and sustained interest among researchers in discourse and education studies across a diversity of contexts.While most research in this line has focused on marketized discourses such as advertisements,little attention has been paid to promotional discourse in public institutions such as the About us texts on Chinese university websites.The goal of the present study is twofold:first,to describe the generic features of the university About us texts in China;and second,to analyze how promotional discourse is interdiscursively incorporated in the discourse by referring to the broader sociopolitical context.Findings have indicated five main moves:giving an overview,stressing historical status,displaying strengths,pledging political and ideological allegiance,and communicating goals and visions.Move 3,displaying strengths,has the greatest amount of information and can be further divided into six sub-moves which presents information on campus facilities,faculty team,talent cultivation,disciplinary fields construction,academic research,and international exchange.The main linguistic and rhetorical strategies used in these moves are analyzed and discussed.
文摘Objectives: To determine health promoting behaviors of university students in Jordan and factors influencing them. Design and Methods: A cross-sectional descriptive design was used to recruit convenience sample (n = 525) of university students receiving education from two governmental and one private universities in Jordan. Data were collected between September 2013 and January 2014 by using Health Promoting Lifestyle Profile II. Pender Model provided conceptual framework to guide the study. Results: The mean score of Health Promoting Lifestyle Profile of the student was at (127.87 ± 19.91). Significant differences were found between Health Promoting Lifestyle Profile mean score and the mean score of its subscales and student’s age, gender, employment status, family income, university type, and faculty type. Conclusions: These findings suggest that interventions are needed to enhance the practice of health promoting behaviours. These interventions should focus on demographic variations among university students.
文摘Measuring and monitoring health related quality of life (HRQoL) in youth are important for both researchers and decision makers. During the time that young people are at university, many will encounter a number of academic, as well as social, emotional and psychological difficulties. The aims of this study are to: 1) assess the health related quality of life of youths using SF-36 questionnaire and its factor determinants, and 2) provide an objective basis for a health promotion structure. Methods: This is a cross-sectional study in South Lebanon, in a population of 282 young university students attending a public university which is the largest and most widespread institution of higher education in Lebanon. Socioeconomic and lifestyle behaviors data were collected. Students’ HRQoL was measured using the SF-36 Health Survey. Results: The mean age of the respondents was 18.7 years (SD = 1.16), 80.1% were women, 64.5% were living in rural area. The proportion of current smokers was significantly greater among men than women (26.8% vs. 11.5%, p < 0.01). Water pipe was the main type of smoking. Education of the fathers had negatively influenced HRQoL. Younger age scored higher in Social Functioning and Role-Emotional;the area of residence had no influences on SF-36 scales scores. Females had poorer HRQoL than males especially in mental health scales. Smokers had low Vitality and Mental Health scores. Sedentary lifestyle was linked to a lower score of Physical Functioning (β = -5.16, 95% CI = -7.67 -2.65), and Vitality ( β= -5.85, 95% CI = -10.24 -1.45). The HRQoL of the students studying business and economics was higher than those studying health. Conclusion: Youths’ HRQoL is affected by socio-demographic and behavioral characteristics. Effective health-promoting actions, social support, and counseling services should be implemented in the campus and are a necessary step towards the main goal of improving the overall HRQoL of the university young students in Lebanon.
文摘University and college curriculum in China is increasing placing more emphasis on producing and developing graduates with comprehensive qualities in recent years.One of the main factors that affects the development of high quality college graduate is the students’active reading habit.However,recent statistics on Chinese college students have shown that the number of students who read habitually is not ideal nor encouraging.Campaigns launched to promote reading habits in the university have only minimal effects on the students.In this work,some of the problems faced in promoting reading habit among college students in China and the potential solution for solving these problems are discussed.It is hoped that the content in this article would provide some insights for college administrators to encourage reading habits among college students.
文摘With the establishment of environmental protection system,protecting the ecological environment and reducing the use of energy consumption have become the mainstream idea in the development structure of green buildings.In the university construction projects,we must also uphold the principle of improving the ecosystem of colleges and universities,and strengthen the level of energy conservation and consumption reduction,to achieve a win-win situation in ecological civilization and university building management.This paper analyzes the value of green building in the ecological environment of colleges and universities and discusses the specific application and application path,for reference only.
文摘The rise and fall of a country are closely associated with the country＇s intellectuals, and knowledge is a fundamental method of changing the fate of a country. Wake up the national ideology of reading. In this context of the times, the Library undertakes the important task of advancing the national reading, libraries should continue to strengthen self-construction, and work together with other institutions and government, strangthaning our universal reading mechanism and developing it into a mature career.
文摘Books are the ladder of human progress and the window to observe the world.The university library is a sacred place for reading,a place for dissemination of knowledge,and a document information service center that provides teachers and students with knowledge and scientific research services.Its rich collection of resources,professional staff,advanced technology and equipment,and a warm reading environment provide a good platform for college teachers and students to read and promote.In recent years,there have been many articles on college reading promotion,but there are relatively few articles on university library reading promotion based on the ubiquitous network environment.The purpose of this paper is to research innovative methods and strategies for reading promotion in the ubiquitous network environment and provide useful help to the library industry.
