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Predicting Purchasing Behavior on E-Commerce Platforms: A Regression Model Approach for Understanding User Features that Lead to Purchasing
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作者 Abraham Jallah Balyemah Sonkarlay J. Y. Weamie +2 位作者 Jiang Bin Karmue Vasco Jarnda Felix Jwakdak Joshua 《International Journal of Communications, Network and System Sciences》 2024年第6期81-103,共23页
This research introduces a novel approach to improve and optimize the predictive capacity of consumer purchase behaviors on e-commerce platforms. This study presented an introduction to the fundamental concepts of the... This research introduces a novel approach to improve and optimize the predictive capacity of consumer purchase behaviors on e-commerce platforms. This study presented an introduction to the fundamental concepts of the logistic regression algorithm. In addition, it analyzed user data obtained from an e-commerce platform. The original data were preprocessed, and a consumer purchase prediction model was developed for the e-commerce platform using the logistic regression method. The comparison study used the classic random forest approach, further enhanced by including the K-fold cross-validation method. Evaluation of the accuracy of the model’s classification was conducted using performance indicators that included the accuracy rate, the precision rate, the recall rate, and the F1 score. A visual examination determined the significance of the findings. The findings suggest that employing the logistic regression algorithm to forecast customer purchase behaviors on e-commerce platforms can improve the efficacy of the approach and yield more accurate predictions. This study serves as a valuable resource for improving the precision of forecasting customers’ purchase behaviors on e-commerce platforms. It has significant practical implications for optimizing the operational efficiency of e-commerce platforms. 展开更多
关键词 E-Commerce Platform purchasing Behavior Prediction Logistic Regression Algorithm
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Consumer Psychology in the Digital Age:How Online Environments Shape Purchasing Habits
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作者 Yanbin Ni 《Proceedings of Business and Economic Studies》 2024年第5期20-29,共10页
The advent of the digital age has profoundly changed consumers’mindsets and habits.The rapid development of e-commerce and the widespread use of mobile applications have created enormous demand for individual recomme... The advent of the digital age has profoundly changed consumers’mindsets and habits.The rapid development of e-commerce and the widespread use of mobile applications have created enormous demand for individual recommendation systems based on mass data.This system not only increases the convenience of purchases and conversions but also alters the purchasing behavior of consumers,leading them to make choices subconsciously.Potential risks associated with large-scale data sharing and usage have heightened consumer concerns regarding privacy,thereby weakening the foundational trust in platforms and deterring them from shopping.Additionally,the rapid growth of e-commerce in the digital age,coupled with changing market circumstances,has intensified psychological pressure on consumers,making their decision-making processes more complex and difficult.Furthermore,the program will explore issues related to improving customer experience,developing individual marketing strategies,and designing customer loyalty plans.It will also address questions of privacy in a digital environment,the dilemmas of excessive or disruptive consumption behavior,and the complexity and diversity of consumer behavior in the face of digital change.The objective of this study is to develop a fear study that will enable a better understanding of the impact of online shopping on consumer behavior and provide a strategic guide for retailers to meet the challenges and opportunities presented by the digital age. 展开更多
关键词 Digital age Consumer psychology Online shopping purchasing habits Privacy protection Personalized recommendation
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YKK achieves 100% renewable energy purchasing at 31 sites worldwide
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《China Textile》 2023年第2期40-41,共2页
YKK Corporation announces that the number of YKK locations that have switched 100%of their electricity consumption to renewable energy in fiscal year 2022 has increased by 20 locations from FY2021 to FY2022,reaching 3... YKK Corporation announces that the number of YKK locations that have switched 100%of their electricity consumption to renewable energy in fiscal year 2022 has increased by 20 locations from FY2021 to FY2022,reaching 31 locations globally. 展开更多
关键词 purchasing globally ENERGY
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User Purchase Intention Prediction Based on Improved Deep Forest
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作者 Yifan Zhang Qiancheng Yu Lisi Zhang 《Computer Modeling in Engineering & Sciences》 SCIE EI 2024年第4期661-677,共17页
Widely used deep neural networks currently face limitations in achieving optimal performance for purchase intention prediction due to constraints on data volume and hyperparameter selection.To address this issue,based... Widely used deep neural networks currently face limitations in achieving optimal performance for purchase intention prediction due to constraints on data volume and hyperparameter selection.To address this issue,based on the deep forest algorithm and further integrating evolutionary ensemble learning methods,this paper proposes a novel Deep Adaptive Evolutionary Ensemble(DAEE)model.This model introduces model diversity into the cascade layer,allowing it to adaptively adjust its structure to accommodate complex and evolving purchasing behavior patterns.Moreover,this paper optimizes the methods of obtaining feature vectors,enhancement vectors,and prediction results within the deep forest algorithm to enhance the model’s predictive accuracy.Results demonstrate that the improved deep forest model not only possesses higher robustness but also shows an increase of 5.02%in AUC value compared to the baseline model.Furthermore,its training runtime speed is 6 times faster than that of deep models,and compared to other improved models,its accuracy has been enhanced by 0.9%. 展开更多
关键词 purchase prediction deep forest differential evolution algorithm evolutionary ensemble learning model selection
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Promoting sustainable consumption and circular economy:the intention of Vietnamese youth consumers to purchase products made from recycled plastics
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作者 Hong Thi Thu Nguyen 《Chinese Journal of Population,Resources and Environment》 2024年第2期194-203,共10页
Recycling is viewed as a key component in a circular economy and serves as an ideal solution for promoting sustainability.During the global plastic crisis,plastic recycling practices have been adopted worldwide,leadin... Recycling is viewed as a key component in a circular economy and serves as an ideal solution for promoting sustainability.During the global plastic crisis,plastic recycling practices have been adopted worldwide,leading to the production of various products made from recycled plastics(PRP).Nevertheless,a gap persists between consumption and demand for such products,which is primarily attributed to a lack of comprehension from the consumer perspective.Given the pivotal role consumers play in the adoption of these products,this study explores consumers’intentions to purchase PRP.This is particularly significant in Vietnam,which is an emerging economy aspiring to achieve the objectives of a circular economy and sustainable development.Utilizing an integrated cognitive-emotional framework comprising the Valence Theory and the Norm Activation Model,data from 564 Vietnamese students were gathered and analyzed using structural equation modeling.The results show that awareness of consequences is a major driver of consumer purchase intentions,followed by perceived ease of application and monetary incentives.The results also indicate that health concerns have the strongest effect on purchase intention and in the negative side,meaning that the health-related risk is the primary concern for consumers during the decision-making process.This research holds substantial value for academics and managers,as it aids in the theoretical exploration and the formulation of strategies to improve consumer acceptance of PRP. 展开更多
关键词 Recycled plastics purchase intention Sustainable consumption Circular economy Valence theory Norm activation model
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The Impact of E-Commerce Live Broadcasts on Consumers’Purchase Intention
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作者 Xingchao Bian Thanakon Ratchatakulpat Rattanavalee Maisak 《Proceedings of Business and Economic Studies》 2024年第4期263-268,共6页
E-commerce live broadcast has an important influence on consumers’purchase intention.The three dimensions of live broadcast content in the broadcast room are the number of comments,product quality,and live content as... E-commerce live broadcast has an important influence on consumers’purchase intention.The three dimensions of live broadcast content in the broadcast room are the number of comments,product quality,and live content as independent variables.A theoretical model is constructed with perceived value and risk as intermediaries and the consumers’purchase intention as the dependent variable,and corresponding hypotheses are put forward.We designed the scale,collected relevant data,and tested the model hypothesis using Statistical Package for Social Sciences(SPSS)and Analysis of Moment Structure(AMOS)software.The study found that the number of comments and product quality had a significant impact on perceived value,perceived risk,and consumers’purchase intention.From this conclusion,it is suggested that businesses should control the number of comments,strengthen the product quality of comments,and distinguish the repetition degree of the content of live broadcasts. 展开更多
关键词 Livestreaming e-commerce Perceived value Perceived risk purchase intention
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Theoretical Analysis of Consumers’Purchase Motivation in the Context of Environmental Protection
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作者 Peiwei Zhang Ali Khatibi Jacquline Tham 《Journal of Contemporary Educational Research》 2024年第8期168-175,共8页
Through reviewing and summarizing the existing research on consumer motivation,and combining the characteristics of human behavior and the objective needs of environmental protection,this paper analyzes and defines co... Through reviewing and summarizing the existing research on consumer motivation,and combining the characteristics of human behavior and the objective needs of environmental protection,this paper analyzes and defines consumers’purchase motivation.In the context of environmental protection,purchase motivation is divided into demand motivation,value recognition motivation,recognition motivation,and interest motivation.Their definitions are given in this paper,which provides a conceptual basis for further research on the influence of purchase motivation on consumer behavior in the context of environmental protection. 展开更多
关键词 Environmental protection purchase motivation Demand motivation Value recognition motivation Recognition motivation Interest motivation
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A Study on the Factors Influencing Consumer Purchase Decision Under the Live-Streaming Sales Model
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作者 Zhaoxia Zhang Yating Mo Yijun Xia 《Journal of Electronic Research and Application》 2024年第3期185-190,共6页
In recent years,with the rapid development and popularization of Internet information technology,many new media platforms have risen rapidly,and major e-commerce companies have begun to explore the mode of livestreami... In recent years,with the rapid development and popularization of Internet information technology,many new media platforms have risen rapidly,and major e-commerce companies have begun to explore the mode of livestreaming.Especially during the COVID-19 pandemic,due to the lockdown,live-streaming has become an important means of economic development in many places.Owing to its remarkable characteristics of timeliness,entertainment,and interactivity,it has become the latest and trendiest sales mode of e-commerce channels,reflecting huge economic potential and commercial value.This article analyzes two models and their characteristics of live-streaming sales from a practical perspective.Based on this,it outlines consumer purchasing decisions and the factors that affect consumer purchasing decisions under the live-streaming sales model.Finally,it discusses targeted suggestions for using the live-streaming sales model to expand the consumer market,hoping to promote the healthy and steady development of the live-streaming sales industry. 展开更多
关键词 Live streaming sales model CONSUMERS purchase decisions Influencing factors
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Purchasing policy model based on components/parts unification 被引量:1
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作者 孙晓林 仲德强 +1 位作者 满大庆 宾盛 《Journal of Southeast University(English Edition)》 EI CAS 2003年第2期168-173,共6页
This paper presents a mathematical model for components/parts unification (CPU) policy. This model considers two components/parts that are functionally interchangeable but purchased from suppliers with different price... This paper presents a mathematical model for components/parts unification (CPU) policy. This model considers two components/parts that are functionally interchangeable but purchased from suppliers with different prices and quality characteristics. Because of the buyer's quality preference and suppliers' discount rates for bulky purchases, the model assists the procurement manager to determine how best to purchase the components/parts to meet its demand while minimizing the total acquisition costs. 展开更多
关键词 components/parts unification purchasing parametric example total acquisition cost
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Quality Management Research on the Purchasing of Food Processing Enterprises
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作者 魏国辰 王海鹏 《Agricultural Science & Technology》 CAS 2013年第12期1870-1876,共7页
In order to improve the purchased goods quality management level of food processing enterprises, the causes of quality management problems were ana- lyzed, which were classified into four categories, namely, natural t... In order to improve the purchased goods quality management level of food processing enterprises, the causes of quality management problems were ana- lyzed, which were classified into four categories, namely, natural toxins in raw ma- terials, quality problems in planting and breeding, quality problems in transportation, quality problems in delivery acceptance. Then, based on the causes, eight measures to improve goods purchasing management were put forward, and graphs were used to illustrate the corresponding countermeasure to each cause. This study is of theo- retical significance for the food processing enterprises to improve the quality man- agement of purchased goods through formulating improvement measures based on their operating states. 展开更多
关键词 Food processing enterprises Raw materials purchased goods quality Quality improvement measures
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Present Situation and Prospect of Professional Grading and Loose-leaf Purchasing of Flue-cured Tobacco 被引量:1
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作者 袁胜国 李光雷 +1 位作者 张灿洪 冯景飞 《Agricultural Science & Technology》 CAS 2014年第4期538-541,556,共5页
In terms of the common practice of professional grading and loose-leaf purchasing technology, the advantages of these technologies were demonstrated. The problems and proposals of the professional grading leaves purch... In terms of the common practice of professional grading and loose-leaf purchasing technology, the advantages of these technologies were demonstrated. The problems and proposals of the professional grading leaves purchasing model were also summarized and analyzed, so as to provide practical experiences for fur- ther promotion of loose-leaf purchasing. 展开更多
关键词 Flue-cured tobacco Loose leaf GRADING purchasing
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Purchasing Behaviour of University Students towards Cyber Shopping in Hong Kong 被引量:2
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作者 Cheng Miu-tsz(郑妙紫) +1 位作者 Yick Kit-lun(易洁伦) 《Journal of Donghua University(English Edition)》 EI CAS 2001年第1期104-108,共5页
The developments of Internet and e-commerce provide a new market place to businessman to sell their products and allow people to buy products via Internet as well as to create a new shopping media to consumers. The st... The developments of Internet and e-commerce provide a new market place to businessman to sell their products and allow people to buy products via Internet as well as to create a new shopping media to consumers. The study aims to investigate the factors affecting consumers' purchase decision via Internet and how product characteristics affect cyber shopping in Hong Kong. The study has revealed that the security of personal data,delivery time, product brand and price were the major concerns for developing cyber market. For marketing apparel products, brand loyalty becomes very important since consumers' judging confidence on the products can be increased in terms of fitting standards and quality aspects. 展开更多
关键词 CYBER shopping Internet purchasing behaviour Hong Kong.
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Supply Chain for Regional Centralized Purchasing: An Application Model 被引量:1
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作者 Alessandro Pepino Marcella Rovani +1 位作者 Adriano Torri Mario Sansone 《Intelligent Information Management》 2012年第5期269-276,共8页
In Europe Health Organizations are progressively modifying their management models to rationalize expenditure in order to assure better levels of effectiveness and efficiency: many countries are going to centralize th... In Europe Health Organizations are progressively modifying their management models to rationalize expenditure in order to assure better levels of effectiveness and efficiency: many countries are going to centralize the management of goods and services supply. In this paper a specific model of centralized purchasing is proposed;it is particularly suitable in cases of severe economy suffering at regional level (e.g. Campania, Lazio, Calabria in Italy) or at national level (e.g. Greece, Ireland, Italy), that means in all those cases where the scale economies, obtainable by supply centralization, would be partly or totally compromised by the extra charges induced by the missing of contractual commitments. This work aims either to analyse such specific approach for centralized purchasing or to propose a simulation model based on Petri net, which could be useful for designing and managing similar case studies. 展开更多
关键词 CENTRALIZED purchasing WORKFLOW Management HEALTH Information Systems
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Empirical research on impacted factor of farmer's willingness for purchasing information Based on the survey data of Hebei province 被引量:1
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作者 SUN Gui-zhen LI Ya-qing 《Chinese Business Review》 2009年第10期58-63,共6页
Farmer's willingness for purchasing information, an important factor of farmer's information demand, was analyzed by logit model, according to the survey data of 535 farmers from eleven cities in Hebei province. The... Farmer's willingness for purchasing information, an important factor of farmer's information demand, was analyzed by logit model, according to the survey data of 535 farmers from eleven cities in Hebei province. The result showed that 6 factors had a significant influence on it, that is, education of farmers, per capita income of farmers, the affordability of information risk, the proportion of agricultural labor households, the type of agricultural production and the rural information service stations. On the basis of these, the related policy recommendations were proposed. 展开更多
关键词 FARMER willingness for purchasing information empirical analysis Hebei province
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Logistics Cost Management Models and Their Usability for Purchasing 被引量:1
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作者 Daniel Ellstrom Jakob Rehme Maria Bjorklund Hakan Aronsson 《Journal of Modern Accounting and Auditing》 2012年第7期1066-1073,共8页
In many compames, cost management models are abandoned due to their complexity and because of this, the academic literature has experienced a downturn in publications regarding cost management. This paper deepens the ... In many compames, cost management models are abandoned due to their complexity and because of this, the academic literature has experienced a downturn in publications regarding cost management. This paper deepens the understanding regarding the practical usability of cost management models for purchasing decisions, and provides a framework for determining a desired complexity of cost management in different purchasing environments. The complexity is defined along three dimensions identified in literature and the different purchasing environments stem from an adaptation of Kraljic's (1983) matrix. 展开更多
关键词 cost management supply chain ACCOUNTING purchasing Kraljic's matrix
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Analysis on the Management of Suppliers' Purchasing Partnership 被引量:2
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作者 Zhenzhu Zhang 《Chinese Business Review》 2005年第6期59-63,共5页
This paper is about the study of purchasing cooperation with the supplier. It is through expanding some courses including demand analysis, choosing supplier, founding cooperation relationship formally and strengthenin... This paper is about the study of purchasing cooperation with the supplier. It is through expanding some courses including demand analysis, choosing supplier, founding cooperation relationship formally and strengthening the cooperation, as well as several key questions, such as sourcing strategy, to estimate and select the supplier, authentication management, and purchase of technology. 展开更多
关键词 supply chain sourcing strategy strategic partnership purchase technology
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Risk Decision Analysis of Logistics Purchasing Based on Mathematical Expectation 被引量:1
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作者 Fengying Wang Zhixin Liang 《Open Journal of Modelling and Simulation》 2016年第2期41-45,共5页
The mathematical expectation value method is a commonly used method in risk decision-making. This paper studies the problem of how to arrange the purchase plan in order to get the maximum expected profit;considering t... The mathematical expectation value method is a commonly used method in risk decision-making. This paper studies the problem of how to arrange the purchase plan in order to get the maximum expected profit;considering the applicable principles of mathematical expectation, the decision method for getting the optimal decision scheme is given. Finally, we do simulation and stability analysis on an example and obtain the reasonable result. This result shows that mathematical expectation value method is effective in solving the problem of risk decision. 展开更多
关键词 Mathematical Expectation Logistics purchasing Risk Decision STABILITY
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Group Purchasing Organizations (GPOs) in the U.S.: Development and Reform 被引量:1
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作者 Jin Jing Xiong Jiamei +1 位作者 Yang Yue Huang Zhe 《Asian Journal of Social Pharmacy》 2019年第3期100-109,共10页
Objective To study the characteristics, specific functions and policy improvement process of the Group Purchasing Organizations (GPOs) in the U.S. and to provide references for drug group purchasing practices in China... Objective To study the characteristics, specific functions and policy improvement process of the Group Purchasing Organizations (GPOs) in the U.S. and to provide references for drug group purchasing practices in China. Methods Domestic and foreign relevant literatures, websites were reviewed or searched to analyze the functions and policy improvement process of the GPOs in the U.S. so as to provide references for drug group purchasing practices in China. Results and Conclusion As a third party in the U.S. GPOs has formed a relatively integrated business process and projects service system after long-term development. Supported by corresponding policies and industrial regulations, GPOs have made a great contribution to control the growth of medical and healthcare expenses and improve the efficiency of medical institutions, and its development experience can enlighten the practices in China. 展开更多
关键词 group purchasing ORGANIZATION (GPO) drug purchasE the U.S.
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Assessment of Health Purchasing Functions for Universal Health Coverage in Nigeria: Evidence from Grey Literature and Key Informant Interviews
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作者 Eric Obikeze Daniel Onyeje +3 位作者 Jennifer Anyanti Omokhudu Idogho Uchenna Ezenwaka Nkoli Uguru 《Health》 CAS 2022年第3期330-341,共12页
Objective: Out of pocket expenditure is the primary means of financing healthcare in middle and low-income countries. The 2021 government health expenditure in Nigeria at 4.52% falls short of the 15% recommendation of... Objective: Out of pocket expenditure is the primary means of financing healthcare in middle and low-income countries. The 2021 government health expenditure in Nigeria at 4.52% falls short of the 15% recommendation of the 2001 Abuja Declaration. This paper examines healthcare purchasing in Nigeria, in order to explore how resources were allocated and create better insight into healthcare purchasing for universal health coverage. Data Source/Study Setting: The study was conducted in the Federal Capital Territory and three states—Lagos, Enugu and Sokoto. Study Design: A cross sectional method was used to examine health purchasing functions in Nigeria. Key informant interviews and review of grey and published literature on health financing in the selected study areas. Data Collection Methods: Primary data were collected from relevant stakeholders across the selected study areas, using a structured interview guide. A search of grey and published literature gave a total of 57 references. Principal Findings: The NHIS has a clearly articulated benefit package, for its formal sector and pro-poor BHCPF program. NHIS covers only about 5% of the Nigerian population. BHCPF (SOML) program targets the bottom 40% of Nigerians on paper, but there is no specific design for reaching them. The NHIS uses both public and private sector providers. It is not clear which providers are used for the BHCPF (SOML) program. The NHIS uses actuarially calculated capitations for primary care services and market-based fee-for-service rates for reimbursing secondary and tertiary care. BHCPF (SOML) uses a macroscale pay-for-performance mechanism to reward states achieving specific health outcomes. Conclusion: Health purchasing functions have serious implication for UHC. However, health care provision in Nigeria is not pro-poor and government efforts do not promote efficiency. Available option is prioritization of health initiatives that ensure value for money through performance-based financing and partnering with the private sector. 展开更多
关键词 Universal Health Coverage NIGERIA Healthcare purchasing Insurance Healthcare Funding
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A customized extended warranty policy with heterogeneous usage rate and purchasing date
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作者 Zhang Hongqi Zhao Jiabin Su Chun 《Journal of Southeast University(English Edition)》 EI CAS 2020年第2期220-226,共7页
To increase customers'satisfaction and promote product's competitiveness,a customized extended warranty(EW)policy is proposed,where the diversities in both the usage rate and purchase date are considered.The m... To increase customers'satisfaction and promote product's competitiveness,a customized extended warranty(EW)policy is proposed,where the diversities in both the usage rate and purchase date are considered.The marginal approach is applied to describe the product's two-dimensional failure in terms of age and usage,respectively.Moreover,minimal repair is adopted to restore the failure,and the virtual age method is applied to depict the effect of preventive maintenance(PM).On this basis,an optimization model is established to minimize the maintenance cost and warranty cost from the manufacturer's view,and multiple factors are taken into account,including the PM's intensity and its period,and EW's interval,etc.A numerical case study is provided to illustrate the effectiveness of the proposed approach.The results show that by considering the product's usage rate and the purchasing date of EW,the number of failures as well as the cost of maintenance and warranty can be reduced effectively. 展开更多
关键词 customization two-dimensional extended warranty preventive maintenance usage rate purchasing date warranty cost
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