Being of semiotics, advertisement discourse provides people not only with delighting colors, outlines and constructions but enlightening sounds. As a result, it is more of a realization of social culture than of econo...Being of semiotics, advertisement discourse provides people not only with delighting colors, outlines and constructions but enlightening sounds. As a result, it is more of a realization of social culture than of economics. This paper, from the point of semiotics, discusses advertisement discourse under the social cultural background, together taking some Chinese advertisements for instances.展开更多
In the recent age of globalization, English advertisements prevail in people＇s everyday life. As a social discourse, advertisements offer valuable resources of language use to English learners. It is also of great im...In the recent age of globalization, English advertisements prevail in people＇s everyday life. As a social discourse, advertisements offer valuable resources of language use to English learners. It is also of great importance to fully utilize these resources to improve the quality of EFL teaching, especially learners＇ abilities to gain English proficiency. Based on an analysis of recent findings in modem English advertising, the present paper proposes a framework of employing English advertisements in EFL teaching from linguistic, rhetorical, pragmatic and cultural perspectives.展开更多
文摘Being of semiotics, advertisement discourse provides people not only with delighting colors, outlines and constructions but enlightening sounds. As a result, it is more of a realization of social culture than of economics. This paper, from the point of semiotics, discusses advertisement discourse under the social cultural background, together taking some Chinese advertisements for instances.
文摘In the recent age of globalization, English advertisements prevail in people＇s everyday life. As a social discourse, advertisements offer valuable resources of language use to English learners. It is also of great importance to fully utilize these resources to improve the quality of EFL teaching, especially learners＇ abilities to gain English proficiency. Based on an analysis of recent findings in modem English advertising, the present paper proposes a framework of employing English advertisements in EFL teaching from linguistic, rhetorical, pragmatic and cultural perspectives.
