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On the Diction Characteristics of English Newspaper Advertisement
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作者 Du Juan (School of Foreign Languages, Lanzhou University, Lanzhou, 730000, China) 《兰州大学学报(社会科学版)》 CSSCI 北大核心 2000年第S1期232-241,共10页
Based on a systematic analysis of newspaper advertisements the paper intends to explore the language characteristics of English advertisements in the aspect of word choice and grammatical patterns. In this way, it wil... Based on a systematic analysis of newspaper advertisements the paper intends to explore the language characteristics of English advertisements in the aspect of word choice and grammatical patterns. In this way, it will direct us to the right way to the study of English advertisement. 展开更多
关键词 advertisement word choice grammatical patterns
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