With the continuous increase of social and economic competitiveness, the position of advertising becomes more and more important. For attracting people＇s attention to the advertising, merchants should not only rely o...With the continuous increase of social and economic competitiveness, the position of advertising becomes more and more important. For attracting people＇s attention to the advertising, merchants should not only rely on novel advertising creativity and also add some sentiment elements in advertising design under the background of today＇s advertising all over the world. Sentiments are the most capable of touching human nerves so as to leave a deep impression in the minds of people, so the quality of advertising can be well improved if appropriate sentiment elements are added in advertising design. In this paper, the application of emotional elements to advertising design is specifically discussed from emotional elements classification, main application methods, and matters needing attention.展开更多
Confucianism is one of the foundations of Chinese philosophy, which has a great influence on the character and temperament of the Chinese nation in the history of China, and plays an important role in the development ...Confucianism is one of the foundations of Chinese philosophy, which has a great influence on the character and temperament of the Chinese nation in the history of China, and plays an important role in the development of Chinese civilization. This paper discusses the influence of Confucianism on advertising. Advertising is an integral part of the social culture system, the advertising and advertising works and cultural characteristics of their dissemination of scientific and cultural knowledge, values and way of life, constitute a unique social and cultural landscape. We discuss the influence of Confucian traditional culture on Chinese advertising. Under the background of globalization, it is of great significance and guidance for the theoretical study of Chinese advertising and the real world to explore the influence of Confucian culture on Chinese advertising.展开更多
With the continuous development of social economy,the rapid increase in the number of enterprises leads to the increasingly fierce competition among enterprises.How to stand out in many homogeneous enterprises,become ...With the continuous development of social economy,the rapid increase in the number of enterprises leads to the increasingly fierce competition among enterprises.How to stand out in many homogeneous enterprises,become the focus and difficulty of survival and development of enterprise.As an important means of marketing,the change of technology and form of advertisement plays an important role in the promotion of goods.Based on the analysis of application of visual symbols in advertising design,this paper hopes to make the advertising information communication more refined and accurate,more easily accepted and recognized by the audience,to make the advertisement design can not only achieve the function of the commodity propaganda,but also bring the beauty enjoyment to the audience.展开更多
World War I had brought great pain to people, old beliefs had been lost and new beliefs were badly-needed. On the road to discover new beliefs, therefore, the surrealism originated from so-called "surreal" a...World War I had brought great pain to people, old beliefs had been lost and new beliefs were badly-needed. On the road to discover new beliefs, therefore, the surrealism originated from so-called "surreal" and "super-reasonable" dreams became an attempt. As a leading brand of fashion and jeans, with its distinctive symbolic meaning Levi's is a typical symbol of American clothing. Much spiritual, cultural and artistic temperament was given to Levi as time changes, and Levi became a symbol of personality and rebellion ever since. This paper analyzed how designers of Levi applied the realism thinking in advertising design,and gave uniqueness and attraction to Levi's advertisement, based on which, the paper conducted a comprehensive theoretical research on Levi's design.展开更多
文摘With the continuous increase of social and economic competitiveness, the position of advertising becomes more and more important. For attracting people＇s attention to the advertising, merchants should not only rely on novel advertising creativity and also add some sentiment elements in advertising design under the background of today＇s advertising all over the world. Sentiments are the most capable of touching human nerves so as to leave a deep impression in the minds of people, so the quality of advertising can be well improved if appropriate sentiment elements are added in advertising design. In this paper, the application of emotional elements to advertising design is specifically discussed from emotional elements classification, main application methods, and matters needing attention.
文摘Confucianism is one of the foundations of Chinese philosophy, which has a great influence on the character and temperament of the Chinese nation in the history of China, and plays an important role in the development of Chinese civilization. This paper discusses the influence of Confucianism on advertising. Advertising is an integral part of the social culture system, the advertising and advertising works and cultural characteristics of their dissemination of scientific and cultural knowledge, values and way of life, constitute a unique social and cultural landscape. We discuss the influence of Confucian traditional culture on Chinese advertising. Under the background of globalization, it is of great significance and guidance for the theoretical study of Chinese advertising and the real world to explore the influence of Confucian culture on Chinese advertising.
文摘With the continuous development of social economy,the rapid increase in the number of enterprises leads to the increasingly fierce competition among enterprises.How to stand out in many homogeneous enterprises,become the focus and difficulty of survival and development of enterprise.As an important means of marketing,the change of technology and form of advertisement plays an important role in the promotion of goods.Based on the analysis of application of visual symbols in advertising design,this paper hopes to make the advertising information communication more refined and accurate,more easily accepted and recognized by the audience,to make the advertisement design can not only achieve the function of the commodity propaganda,but also bring the beauty enjoyment to the audience.
文摘World War I had brought great pain to people, old beliefs had been lost and new beliefs were badly-needed. On the road to discover new beliefs, therefore, the surrealism originated from so-called "surreal" and "super-reasonable" dreams became an attempt. As a leading brand of fashion and jeans, with its distinctive symbolic meaning Levi's is a typical symbol of American clothing. Much spiritual, cultural and artistic temperament was given to Levi as time changes, and Levi became a symbol of personality and rebellion ever since. This paper analyzed how designers of Levi applied the realism thinking in advertising design,and gave uniqueness and attraction to Levi's advertisement, based on which, the paper conducted a comprehensive theoretical research on Levi's design.
