This paper made a comparison of Cicero’s Rhetoric with Baumgarten’s Aesthetics,for answering the question of how Baumgarten built the system of ars aesthetica on the basis of Cicero’s rhetoric.The paper demonstrate...This paper made a comparison of Cicero’s Rhetoric with Baumgarten’s Aesthetics,for answering the question of how Baumgarten built the system of ars aesthetica on the basis of Cicero’s rhetoric.The paper demonstrated how Baumgarten’s key ideas of pulchritudo and magnitudo were related with Cicero’s decorum and modus concepts.Baumgarten’s magnitudo originated in Cicero’s modus.Baumgarten,however,differentiated the idea pulchritudo from the Cicero’s decorum for approaching the issue of pulchritudo ipsa.展开更多
Translation process is also translator's psychological process, during which all of the translator's psychological activities will be reflected in the translated work. This paper will review Chinese translatio...Translation process is also translator's psychological process, during which all of the translator's psychological activities will be reflected in the translated work. This paper will review Chinese translation study combining with discipline-aesthetic psychology and give a brief discussion on it.展开更多
This thesis aims to study Jonathan Swift's satirical rhetoric of Gulliver's Travels and persons can know clearly about themselves through satirizing. This paper comes to a conclusion as follows: First, the rhe...This thesis aims to study Jonathan Swift's satirical rhetoric of Gulliver's Travels and persons can know clearly about themselves through satirizing. This paper comes to a conclusion as follows: First, the rhetoric of satire consists of exaggeration,contrast, irony and so on. Second, the satirical objects are extremely clear. The objects contain the frightful politics, evil colonist,the evil side of Human Nature, and absurd academic system. Third, this paper will analyse from linguistic and narrative of the satire aesthetic significance.展开更多
The most important target of advertisement rhetoric is its aesthetic effect and persuasive force.In order to get this aim,the advertisement usually resorts to the rhetoric devices.This paper firstly gives an introduct...The most important target of advertisement rhetoric is its aesthetic effect and persuasive force.In order to get this aim,the advertisement usually resorts to the rhetoric devices.This paper firstly gives an introduction to the English advertisement,and then it supplies a detailed discussion of some principal rhetorical devices used in English advertisements,that is: parallelism,repetition,pun,irony,parody,figure of speech,creating speech,rhyming and contrast.By using these rhetorical devices and the carefully-chosen words and well-balanced sentences,the advertising words are colorful and have a powerful strength of persuasion.展开更多
Synaesthesia is both a common daily life phenomenon and a controversial rhetoric one.Respective evidence may be found in 'Wounded fingers may cause pain in heart' and 'The breeze blows away birds' swee...Synaesthesia is both a common daily life phenomenon and a controversial rhetoric one.Respective evidence may be found in 'Wounded fingers may cause pain in heart' and 'The breeze blows away birds' sweet voice from under the flower'.Other examples,like 'the liquid stillness of the night,noise color,sweet voice,icy look,sharp cry,sour remark,oily-tongued…' are so frequently seen in both Chinese and foreign poems especially classic poems.Without doubt,use of synaesthesia blows a fresh air into essay and poem writing,let alone the accurate and aesthetic feelings it arouses among readers.However,when people try to find out the reason why it can arouse such aesthetic feelings,they seem to encounter difficulties.This paper makes an attempt to offer a different explanation based on psychological analysis.展开更多
文摘This paper made a comparison of Cicero’s Rhetoric with Baumgarten’s Aesthetics,for answering the question of how Baumgarten built the system of ars aesthetica on the basis of Cicero’s rhetoric.The paper demonstrated how Baumgarten’s key ideas of pulchritudo and magnitudo were related with Cicero’s decorum and modus concepts.Baumgarten’s magnitudo originated in Cicero’s modus.Baumgarten,however,differentiated the idea pulchritudo from the Cicero’s decorum for approaching the issue of pulchritudo ipsa.
文摘Translation process is also translator's psychological process, during which all of the translator's psychological activities will be reflected in the translated work. This paper will review Chinese translation study combining with discipline-aesthetic psychology and give a brief discussion on it.
文摘This thesis aims to study Jonathan Swift's satirical rhetoric of Gulliver's Travels and persons can know clearly about themselves through satirizing. This paper comes to a conclusion as follows: First, the rhetoric of satire consists of exaggeration,contrast, irony and so on. Second, the satirical objects are extremely clear. The objects contain the frightful politics, evil colonist,the evil side of Human Nature, and absurd academic system. Third, this paper will analyse from linguistic and narrative of the satire aesthetic significance.
文摘The most important target of advertisement rhetoric is its aesthetic effect and persuasive force.In order to get this aim,the advertisement usually resorts to the rhetoric devices.This paper firstly gives an introduction to the English advertisement,and then it supplies a detailed discussion of some principal rhetorical devices used in English advertisements,that is: parallelism,repetition,pun,irony,parody,figure of speech,creating speech,rhyming and contrast.By using these rhetorical devices and the carefully-chosen words and well-balanced sentences,the advertising words are colorful and have a powerful strength of persuasion.
文摘Synaesthesia is both a common daily life phenomenon and a controversial rhetoric one.Respective evidence may be found in 'Wounded fingers may cause pain in heart' and 'The breeze blows away birds' sweet voice from under the flower'.Other examples,like 'the liquid stillness of the night,noise color,sweet voice,icy look,sharp cry,sour remark,oily-tongued…' are so frequently seen in both Chinese and foreign poems especially classic poems.Without doubt,use of synaesthesia blows a fresh air into essay and poem writing,let alone the accurate and aesthetic feelings it arouses among readers.However,when people try to find out the reason why it can arouse such aesthetic feelings,they seem to encounter difficulties.This paper makes an attempt to offer a different explanation based on psychological analysis.
