In this paper, Dong ethnic minority＇s folk customs and aesthetic psychology are understood from the perspective of the nationality culture reflected in Dong song and dance ＂Duoye＂ so as to excavate the nationality ...In this paper, Dong ethnic minority＇s folk customs and aesthetic psychology are understood from the perspective of the nationality culture reflected in Dong song and dance ＂Duoye＂ so as to excavate the nationality spirit, and also the connotation and spiritual foundation of the humanity structure are explored, in which the dignified history, rich nationality characteristics, and elegant artistic quality are integrated together, for the purpose of inheriting the traditional culture and continuously innovating and developing the nationality culture.展开更多
This paper made a comparison of Cicero’s Rhetoric with Baumgarten’s Aesthetics,for answering the question of how Baumgarten built the system of ars aesthetica on the basis of Cicero’s rhetoric.The paper demonstrate...This paper made a comparison of Cicero’s Rhetoric with Baumgarten’s Aesthetics,for answering the question of how Baumgarten built the system of ars aesthetica on the basis of Cicero’s rhetoric.The paper demonstrated how Baumgarten’s key ideas of pulchritudo and magnitudo were related with Cicero’s decorum and modus concepts.Baumgarten’s magnitudo originated in Cicero’s modus.Baumgarten,however,differentiated the idea pulchritudo from the Cicero’s decorum for approaching the issue of pulchritudo ipsa.展开更多
Translation process is also translator's psychological process, during which all of the translator's psychological activities will be reflected in the translated work. This paper will review Chinese translatio...Translation process is also translator's psychological process, during which all of the translator's psychological activities will be reflected in the translated work. This paper will review Chinese translation study combining with discipline-aesthetic psychology and give a brief discussion on it.展开更多
This thesis aims to study Jonathan Swift's satirical rhetoric of Gulliver's Travels and persons can know clearly about themselves through satirizing. This paper comes to a conclusion as follows: First, the rhe...This thesis aims to study Jonathan Swift's satirical rhetoric of Gulliver's Travels and persons can know clearly about themselves through satirizing. This paper comes to a conclusion as follows: First, the rhetoric of satire consists of exaggeration,contrast, irony and so on. Second, the satirical objects are extremely clear. The objects contain the frightful politics, evil colonist,the evil side of Human Nature, and absurd academic system. Third, this paper will analyse from linguistic and narrative of the satire aesthetic significance.展开更多
The most important target of advertisement rhetoric is its aesthetic effect and persuasive force.In order to get this aim,the advertisement usually resorts to the rhetoric devices.This paper firstly gives an introduct...The most important target of advertisement rhetoric is its aesthetic effect and persuasive force.In order to get this aim,the advertisement usually resorts to the rhetoric devices.This paper firstly gives an introduction to the English advertisement,and then it supplies a detailed discussion of some principal rhetorical devices used in English advertisements,that is: parallelism,repetition,pun,irony,parody,figure of speech,creating speech,rhyming and contrast.By using these rhetorical devices and the carefully-chosen words and well-balanced sentences,the advertising words are colorful and have a powerful strength of persuasion.展开更多
In this paper, we conduct research on the packaging and illustration design development trend from the psychology and aesthetics perspective. Commercial illustration in packaging design which can provide extremely div...In this paper, we conduct research on the packaging and illustration design development trend from the psychology and aesthetics perspective. Commercial illustration in packaging design which can provide extremely diversified forms of style, to convey the brand＇ s core idea, brand or product difference, and brand personality. Application of illustration in packaging design should use human language, which would make the commodity characteristics. Our methodology combines the principles of psychology and aesthetics to optimize the traditional approaches which will not only enhance the design pattern of the current model and help make innovative products.展开更多
文摘In this paper, Dong ethnic minority＇s folk customs and aesthetic psychology are understood from the perspective of the nationality culture reflected in Dong song and dance ＂Duoye＂ so as to excavate the nationality spirit, and also the connotation and spiritual foundation of the humanity structure are explored, in which the dignified history, rich nationality characteristics, and elegant artistic quality are integrated together, for the purpose of inheriting the traditional culture and continuously innovating and developing the nationality culture.
文摘This paper made a comparison of Cicero’s Rhetoric with Baumgarten’s Aesthetics,for answering the question of how Baumgarten built the system of ars aesthetica on the basis of Cicero’s rhetoric.The paper demonstrated how Baumgarten’s key ideas of pulchritudo and magnitudo were related with Cicero’s decorum and modus concepts.Baumgarten’s magnitudo originated in Cicero’s modus.Baumgarten,however,differentiated the idea pulchritudo from the Cicero’s decorum for approaching the issue of pulchritudo ipsa.
文摘Translation process is also translator's psychological process, during which all of the translator's psychological activities will be reflected in the translated work. This paper will review Chinese translation study combining with discipline-aesthetic psychology and give a brief discussion on it.
文摘This thesis aims to study Jonathan Swift's satirical rhetoric of Gulliver's Travels and persons can know clearly about themselves through satirizing. This paper comes to a conclusion as follows: First, the rhetoric of satire consists of exaggeration,contrast, irony and so on. Second, the satirical objects are extremely clear. The objects contain the frightful politics, evil colonist,the evil side of Human Nature, and absurd academic system. Third, this paper will analyse from linguistic and narrative of the satire aesthetic significance.
文摘The most important target of advertisement rhetoric is its aesthetic effect and persuasive force.In order to get this aim,the advertisement usually resorts to the rhetoric devices.This paper firstly gives an introduction to the English advertisement,and then it supplies a detailed discussion of some principal rhetorical devices used in English advertisements,that is: parallelism,repetition,pun,irony,parody,figure of speech,creating speech,rhyming and contrast.By using these rhetorical devices and the carefully-chosen words and well-balanced sentences,the advertising words are colorful and have a powerful strength of persuasion.
文摘In this paper, we conduct research on the packaging and illustration design development trend from the psychology and aesthetics perspective. Commercial illustration in packaging design which can provide extremely diversified forms of style, to convey the brand＇ s core idea, brand or product difference, and brand personality. Application of illustration in packaging design should use human language, which would make the commodity characteristics. Our methodology combines the principles of psychology and aesthetics to optimize the traditional approaches which will not only enhance the design pattern of the current model and help make innovative products.
