A Study on the Countermeasures of Modern Agricultural Development from a Perspective of E-commerce——A Case of Suzhou,China

Based on the fact that e-commerce promotes the development of modern agriculture,the paper summarizes the present situation of agri-cultural e-commerce through related materials.Taking Suzhou city as an example,the paper analyzes the features of modern agriculture.And themodern agriculture is characterized with apparent industrialization and scaled requirements,the branded and particular agriculture has more advan-tages,leisure agriculture is the very special one.In order to upgrade the degree of agricultural industrialization of Suzhou,promote the communica-tion of agricultural information and sales of products and lower the risks of agricultural production,the e-commerce countermeasures of modern agri-culture have been put forward.Firstly,strengthen the network construction of agricultural information.Secondly,carry out the agricultural e-com-merce business by B2B model.Thirdly,construct the e-commerce platform of leisure agriculture.Fourthly,construct the e-commerce platform ofmodern agriculture.Fifthly,perfect the logistics distribution network of agricultural products of Suzhou.The last point is to accelerate the e-com-merce training of farmers and the introduction of talents.

Empirical Research on E-commerce to Increase the Scale of Agricultural Products Trade: Taking Guangxi Hezhou Zhengfeng Modern Agriculture Co.,Ltd. as an Example

Agriculture is the foundation of the national economy.The periodicity of agricultural product output and prices,the asymmetry of information between buyers and sellers,and the inherent characteristics of small scale,high cost,and low profit have caused slow sales,which greatly hurt the enthusiasm of farmers to develop production and endanger social stability.Constructing an informationized and commercialized trading platform and an information sharing platform through e-commerce and establishing related systems and supervision mechanisms will help to promote the rapid growth of agricultural product sales.Research has shown that in the field of agricultural circulation,e-commerce has a significant effect on increasing the scale of agricultural trade.

Willingness of Agricultural Workers to Conduct E-commerce of Agricultural Products Based on GEM Model

At present,the development of e-commerce is slow for agricultural products in China. Taking agricultural workers as the research object,this paper analyzed factors influencing the implementation of e-commerce of agricultural products. Besides,from the enterprise status,market conditions,and groundings,with the aid of the GEM( Groundings-Enterprises-Markets) model,it evaluated the factors influencing the development of e-commerce of agricultural products. Then,using SPSS software,it analyzed factors and came up with improvement recommendations. The results show that 59% of the respondents are willing to conduct e-commerce,and the status of the enterprises,market conditions and groundings are main factors influencing the implementation of e-commerce of agricultural products. Therefore,it is required to increase industrial concentration,promote cooperation between small and medium-sized enterprises( SMEs),and strengthen infrastructure construction,so as to promote the development of e-commerce of agricultural products.

A Study on the Application Model of B2B E-Commerce in the Agricultural Sector

There are two main application models of B2B e-commerce, which are best suitable for agricultural sector. One is the e-market intermediation model (EMIM), and the other is the Integrative content center model (ICCM). Based on the analysis of these two models in application field of agriculture, a conclusion is drawn that these two models will be the main application ones of agricultural e-commerce at present, while ICCM will be a transition from local e-commerce to integrative e-commerce. The future development of agricultural e-commerce will follow the direction of integrative e-commerce which is based on the supply chain model on the E-Hubs. And a new framework of integrative e-commerce is presented as a conclusion at last.

Assumption of E-commerce Platform of Agricultural Products Based on F2C2B Mode

This paper proposes the assumption of E-commerce platform of the agricultural products based on the F2C2B mode. The whole e-commerce model is guided by the idea of the supply chain management from the perspective of the modern system, and the e-commerce integration model from customer to supplier is implemented, and the whole is optimized. E-commerce to cloud computing as the basic environment, the construction of public cloud services and private cloud resources, based on public cloud to the SaaS way to provide services to customers, focus on business search and business collaboration, make full use of the lnternet, modern communications technology to provide the real- service. The development of agricultural economy, no longer depends only on the number of some traditional agricultural resources, but also depends on the modern technology, information access and use. Through the development of basic network technology, by virtue of some modern electronic information technology and some other means that can improve the intelligence of agricultural use of the information resources, the proposed model provides the new methodology of the solution.

Paths for Upgrade and Transformation of E-commerce of China's Fresh Agricultural Products Based on Whole Industry Supply Chain

China's e-commerce market scale of fresh agricultural products has reached 1000 billion yuan,and the prospect is bright.However,in the face of such problems as quality control,storage and distribution,and consumption habits,the fresh product e-commerce has great difficulty in development.Internet generates large data,and data are the resources and the core of the Internet and the foundation for survival and development of Internet.This paper analyzed the current situation of the development of fresh agricultural products,and discussed the plight of fresh product e-commerce in scale,profit,non-standard,and network environment.On the basis of the whole industry supply chain,it came up with paths for upgrade and transformation of the fresh product e-commerce with the big data as the core in the context of Internet environment.

Development of Rural E-commerce from the Perspective of Agricultural New Kinetic Energy Cultivation:Based on Survey on the "E-commerce Entering Villages and Households" Project of Jurong City

Taking the implementation of the"e-commerce entering villages and households"project in Jurong City as an example,a survey plan is formulated,and questionnaires are designed.Through questionnaires,a large number of agricultural households are visited,and the data are collected and collated;and using interviews and field trips,the help of e-commerce for agricultural products sales is understood.Then,the analysis on the entire survey is summarized.Finally,the survey is researched,and it is found that the current rural e-commerce lacks professional talents and the product distribution system is not perfect.For existing problems,corresponding solutions are put forward.

A Study on Establishing a Cross-border E-commerce Logistics System for Agricultural Products in Sichuan Province in the Context of the Belt and Road Initiative

The rapid development of cross-border e-commerce,especially since Chengdu was listed as an Integrated Pilot Zone for Cross-Border E-Commerce in 2016,has led to a rising trade value of agricultural products in the metropolis.This upward trend is also attributed to the China-Europe Railway Express and the Chengdu International Aviation Hub Integrated Functional Area,two infrastructure systems that have opened more international logistics channels for agricultural products in Sichuan province.However,the development of cross-border logistics has failed to respond to the rapid growth of cross-border e-commerce for agricultural products.This problem has given rise to longer delivery cycles,higher costs,and reduced product quality,hindering the development of cross-border e-commerce for agricultural products.Currently,most research efforts are focused on selecting a logistics mode which has created an urgency is to establish a logistics system.To that end,we must utilize the opportunities and preferential policies brought about by the Belt and Road Initiative to advance the establishment of a cross-border logistics system for agricultural products,which will create more channels for selling Sichuan’s agricultural products overseas.This article analyzes the current situation of the cross-border logistics system for agricultural products produced by the province and studies the potential relationships between a logistics system and cross-border trade of agricultural products.It seeks to build a logistics system that meets the demands of cross-border transactions using economic theories focused on cross-border e-commerce and logistics.Such a logistic system will help shorten long delivery cycles,cut delivery costs,and guarantee the quality of agricultural products.Also,it can contribute to the rapid development of cross-border e-commerce of agricultural products and solve problems in developing the agricultural products logistics system of Sichuan province.

Financing Decisions Analysis of E-commerce Supply Chain Finance for Fresh Agricultural Products in China

The supply chain finance(SCF)solutions are becoming increasingly diversified with the continuous perfection of the economic system.However,financing for small and medium sized enterprises(SMEs)is still a difficult issue waiting to be solved by enterprises and the government in China.SCF solutions based on e-commerce platforms have developed rapidly in China that provide an alternative for SMEs when few studies have been conducted on e-commerce SCF solutions which focus on fresh agricultural products.Therefore,this research focuses on the SCF solutions applicable to e-commerce enterprises of fresh agricultural products.

Study on Ecological Restoration and Characteristic Agricultural Mode at Rocky Desertification Area of Chongqing City in China——A Case Study of Nanping Town in Nanchuan District of China

The paper had introduced geographical location,natural condition and social development status of Nanchuan District of Chongqing City,analyzed the development principle,necessity and feasibility of characteristic agriculture at rocky desertification area.In view of features of desertification area,it had discussed construction mode of ecological restoration in the perspectives of engineering management measures,development and utilization of water resources,and ecological restoration measures.In line with agricultural characteristic of Nanchuan District of Chongqing City,the development mode of characteristic agriculture had been discussed from the aspects of characteristic Chinese medicinal crops,fruits,breeding,poultries,and cultivation.It emphasized adopting corresponding planning measures,making the best use of advantages and avoiding shortcomings,with scientific planning,reasonable layout and highlighted emphasis,so as to strive to form circular economic development tendency of good environment and harmonious ecology.

Study on Development Mode of Tropical Leisure Agricultural Resources in Hainan

Through investigation and evaluation of Hainan resources,based on the actual situation of Hainan,following modes were developed which were pastoral agricultural sightseeing mode,folk-custom tourism mode,town and village customs tourism mode,leisure vacation mode,popular science education mode and return-to-nature tourism mode,so as to promote rapid development of leisure agriculture in Hainan.

The Design of Modern Tropical and Recreational Agricultural Concept Park Based on Google Sketchup

Based on the requirements that Hainan has unique natural conditions and humanistic environment, using Google Sketchup as the development tool, a conceptual park of modern tropical recreational agriculture was preliminarily designed. The development mode of featured and recreational agriculture in Hainan was discussed, in order to search for a better and more humanistic development mode of recreational agriculture in Hainan.

Research on Green Agricultural Development Mode in Langfang City of China

The paper had analyzed connotation of green agriculture,and pointed out that developing green agriculture is the need to realize socialist new rural construction,the important guarantee for people's consumption safety and life quality improvement,and the realistic requirement of improvement of agricultural competitiveness.Developing green agriculture could promote strategic adjustment of agricultural structure,and accelerate agricultural industrialization.After analysis of green agriculture development in Langfang City,it pointed out that the development results consisted in that green agricultural base and mode began to take shape,agricultural products' quality supervision and detection system had gradually become perfect and rural environment initially improved.Meanwhile,problems existing in green agricultural development of Langfang City were analyzed,which were unclear understanding of connotation of green agriculture,insufficient support from government and lack of capital investment,imperfect green agricultural production and supporting technology,late development of green agricultural products' market and incomplete marketing network and market system.Through study on current green agricultural development mode of Langfang City,it was hoped to provide reference for further study.

Study on Management Mode of Rural Tourist Spots Based on Community Participation——A Case Study of Agricultural Ecological Park

In accordance with the development mode of agricultural ecological park,the paper proposed close-ended management mode at the initial stage of operation and open-ended management mode at the middle and latter stage of operation,so as to provide reference for sustainable development of agricultural ecological garden.

Construction of Eco-agricultural Tourist Product Mode from the Perspective of Circular Economy

Concepts and connotations of circular economy and eco-agricultural tourism were introduced,and feasibility of applying circular economy in eco-agricultural tourism was further studied.It was stressed that development of eco-agricultural tourism complies with the theme of resource recycling,moreover,both eco-agricultural tourist products and circular economy value environment protection,and target at the win-win of ecological and economic benefits.From the perspective of circular economy,the construction of eco-agricultural tourist product mode was studied,construction of eco-agricultural tourist areas,catering and accommodation areas and traffic construction of eco-agricultural scenic areas were discussed.The study stressed that connotations of circular economy can be used to restrain eco-agricultural tourism,and realize recycling and sustainable development of resources.

Technology and Infrastructure Considerations for E-Commerce in Chinese Agriculture

Information technology （IT） was one of the most intensively studied and extensively applied technologies in the 20th century and its research and application will be even more accelerated in the 21st century. The impact of IT is more farreaching than any one may have had imagined, encompassing all facets and sectors of society. Economically, e-commerce generated more than $1.5 trillion in the US in 2004 and is projected to be 30, 15 and 2.6% of the total manufacturing, whole sales and retail sales in the US in 2006 respectively. IT research in agriculture has so far been particularly applied to such fields as precision farming and bioinformatics and in extension and farming practices. As such, its potential application in agricultural e-commerce has only begun to be explored. The United States Department of Agriculture has identified four different functions that e-commerce firms perform in the agricultural sector. They are： （1） information distribution, （2） input supply, （3） commodity trading floor, and （4） logistics/supply chain management. Unlike other industrial products, agricultural products are much more diverse and difficult to process and handle. For instance, fruits and vegetables are perishable and have to reach the market and the hands of consumers within a short period of time. One of the problems for IT applications in agriculture is the lack of standard measures in characteristics and quality of perishable produce and processing foods. Standards are pre-requisites for effective IT application and e-commerce. According to the Global Commerce Initiative, standards bring scalability, portability and affordability to the business process. Standards speed up the supply chain and reduce errors and protect technology investments and ensure system to system interaction and interoperability. Because the complexity of issues involved in standardization, the process of standardization must involve the input and discussion from all segments of the society. Being the largest agricultural country in the world and one of the most active trading partners in the international market, China must also be involved in determining the standards for both domestic and international trades. These measures are the necessary foundations for e-commerce in agriculture. In this paper, we provide a review of the technological development of standardization and coding that are prerequisites for IT application in e-commerce. This understanding is important for professionals in China to promote e- commerce in agriculture. Finally, we propose that a national committee to be formed in China, which includes IT experts from private sectors, academic professionals and governmental officials. This committee should consider the progress being made elsewhere in the world, the unique properties of Chinese commodities and appropriate business models to determine a set of standard measures that are transportable and communicable digitally in the world market for China＇s e- commerce in agriculture.

The Mode Reform of Cultivating Marketing Talents in Agricultural Vocational Colleges Based on the Perspective of Agricultural Enterprises——A Case Study of Wenzhou Vocational College of Science and Technology

We conduct survey on the characteristics of demand of agricultural enterprises for agricultural marketing talents from the following 6 aspects:the professional marketing talents needed urgently by the agricultural enterprises,the amount of demand of agricultural enterprises for the marketing talents,the jobs offered by the agricultural enterprises,the educational background of agricultural marketing talents favored by the agricultural enterprises,the requirements posed by the agricultural enterprises on the work experience of agricultural marketing talents,and the quality requirements posed by the agricultural enterprises on the agricultural marketing talents.We analyse the problems existing in the cultivation mode of marketing talents in agricultural vocational colleges as follows:the feature of major is not outstanding;the contradiction between supply and demand is prominent;it is disconnected with the practical needs of agricultural enterprises;the cultivation form of practical ability is simple.On the basis of this,taking Wenzhou Vocational College of Science and Technology as an example,we advance the new mode of cultivating inter-disciplinary talents integrating "marketing technique+technique marketing",and establish characteristic agricultural course combo system on the basis of vocational position orientation.In the meantime,we propose that we should conduct close college-enterprise cooperation with the local leading agricultural enterprises.This cultivation mode reform of talents is favorable for the agricultural enterprises,especially small and medium-sized agricultural enterprises to foster "marketable" agricultural marketing talents,elevate the comprehensive competitiveness of small and medium-sized agricultural enterprises,serve the local economy,and promote the development of modern agriculture,and China's agriculture,farmer,and countryside.

Vertical Coordination Development Mode and Influential Factors of Agricultural Products

In China,the vertical coordination development mode of agricultural products can be divided into traditional market-oriented transaction mode with fluctuation according to market conditions,made-to-order on the basis of farmer organization,company leading cooperative mode,share or shareholding cooperative mode,and vertical integration mode. There are differences in coordination characteristics,advantages and disadvantages,and adaptability between different modes. Traditional vertical coordination mode is transforming and upgrading to close and high-efficient mode. In this process,it is influenced by factors such as cost-benefit balance between farmers and agricultural product processing enterprises,special use of agricultural product processing,structure of agricultural product industry chain,and action of local government.

The Application of Combination Forecasting Model in Forecasting the Total Power of Agricultural Machinery in Heilongjiang Province

Agricultural machinery total power is an important index to reflect and evaluate the level of agricultural mechanization. Firstly,we respectively made use of exponential model,grey forecasting and BP neural network to construct models depending on historical data of agricultural machinery total power of Heilongjiang Province; secondly,we constructed the combined forecasting models that respectively based on divergence coefficient method,quadratic programming and weight distribution of Shapley value. Fitting results showed that the various combination forecasting model is superior to the single models. Finally,we applied the combination forecasting model which based on the weight distribution method of Shapley value to forecast Heilongjiang agricultural machinery total power,and it would provide some reference to the development and program for power of agriculture machinery.

Demonstration and Radiation Extension mode of Agricultural Technology——A Case of the Science and Technology Project of High Yield in Hebei Province

Firstly,relying on the science and technology project of high yield in Hebei Province,connotation of agricultural technology demonstration and extension mode and the high yield grain project in Hebei Province is introduced.Extension mode of agricultural technology demonstration and radiation is constructed.Agricultural technology demonstration and radiation mode includes the radiation center,primary irradiation and secondary irradiation.Secondly,management system and operational mechanism of agricultural technology demonstration and radiation mode are discussed,mainly expressed in establishing leading group in each demonstration county(city),carrying out leader contract responsibility system,establishing expert advisor steering group and setting up core experts group for subject,establishing technical experts group for subject,setting up leading group in the radiation area,carrying out chief expert responsibility system and technician matrix responsibility system,establishing the operating mechanism of "open,flow,competition and collaboration" with "test area-expert two-way selection" as the core content.Finally,countermeasures to improve the agricultural technology demonstration and radiation mode is put forward,such as establishing the rural technology demonstration base,strengthening cooperation with enterprises,and adopting flexible technical training,so as to promote the spread of agricultural high-tech,to increase the contribution rate of agricultural technology,and to offer ideas for agricultural technology extension model at the new era.