Analysis of Agricultural Product Marketing Channels with Tashan Pomegranate as an Example

In the context of the digital economy, agricultural product marketing has also undergone new development, and the models of agricultural product marketing are constantly innovating. Based on the current sales situation of Tashan Pomegranate, this paper analyzed the existing sales channels of Tashan Pomegranate. It found that Tashan Pomegranate currently has insufficient online marketing channels, incomplete logistics system, and a lack of comprehensive talents in online marketing. In response to the existing problems, constructive recommendations are proposed for the online marketing channels of agricultural products in Lieshan District, and a network marketing path suitable for Tashan Pomegranate in Lieshan District was explored.

Development of portable user-interactive holographic information collector for agricultural product markets

The efficient and accurate collection of agricultural product market information serves as the basis for the effective regulation of agricultural product markets.To achieve a comprehensive,accurate,and timely collection of agricultural product market information,this study puts forth a technique for collecting holographic information of agricultural product markets.A portable human-machine interaction device with an Advanced RISC(reduced instruction set computer)Machines(ARM)-based processor as the core is developed.Holographic information such as agricultural product market trading time,trading place,product name,price,and trading volume can be collected.Via embedded technology and component technology,innovative agricultural product market positioning,and matching,standardized collection,and data processing,and in combination with intelligent algorithms for analysis and early warning,a mobile application terminal for information collection is developed,namely,a holographic information collector for agricultural product markets(named Nongxincai).By using a layered structure,the hardware integrates microprocessor,storage,power,application and communication interface,and human-machine interaction modules.The device has the advantages of miniaturization,the whole-machine power consumption of less than 0.5 W,and continuous operating time of at least 10 h.A supporting software system for Nongxincai has also been developed,in which Microsoft Windows Mobile 6.5 is employed as the operating system,and the CPU frequency is up to 600 MHz.This configuration fully meets the computing requirements of map processing and large-volume data processing and has high compatibility.Nongxincai has been popularized and applied in 12 provinces/municipalities in China.It has played an important role in the monitoring and early warning of different varieties of agricultural products and target prices of soybean and cotton.

Changjiang Agricultural Products Whole-sale Market

Established in September 1995,theChangjiang Agricultural Products Whole-sale Market is a modern,multi-functionaland comprehensive trading market,integrating the whole-sales of agriculturaland side-line products,dry fresh fruits,vegetables,poultry,meats,aquiculture,delicatessen,native produce,smallcommodities,foodstuffs,drinks,cigarettesand wines,daily necessities,garments,shoesand caps,children’s articles,beddings,furniture,cosmetics,hardware,electricalappliances,telecom materials,buildingmaterials,fine chemicals,electronics,

International Experience of Farmers Specialized Cooperative Economic Organizations in Marketing of Agricultural Products

In the world,development modes of farmers specialized cooperative economic organizations mainly includes two types:( i) specialized agricultural cooperatives with the United States of America as representative,and( ii) comprehensive agricultural cooperatives with Japan and South Korea as representative. In comparison,China mainly develops farmers specialized cooperatives which are agricultural production with family as unit and small in land and management scale like agricultural production in Japan. Therefore,in marketing of agricultural products,cooperatives in the United States of America and Japan have successful experience. China may learn such experience in the development of farmers specialized cooperatives.

Examining Mediating Role of Customer Loyalty for Influence of Brand Related Attributes on Customer Repurchase Intention

The objective of current study was to investigate the influence of brand related attributes on customer loyalty and repurchase intention in agricultural product marketing in Pakistan. Results of current study would help the management of branded agricultural products, in Pakistan specifically and in developing countries generally, to formulate the best strategies to enhance customer loyalty in order to induce repurchase intention of them. Future research could be conducted in the same field by adopting larger sample size and this research can be replicated with specific product category.