On Creative Agritourism Designs in Beijing,China

Concept of agritourism was analyzed and it was stressed that significance of agritourism has been highlighted as the living standards are improved, then concept of creative agritourism design was introduced due to the need of improving grade of agritourism and developing competitive tourism products. Creative design of agritourism was taken as the key point of agritourism planning, its significance was analyzed, and it was stressed that novel, special and comfortable tourist products and experience should be developed. On this basis, agritourism development and problems of Beijing City were introduced, foundation of creative resources in Beijing was analyzed, then content of the creative agritourism design was discussed under supervision principles of natural and cultural creative designs. Creative agritourism design was specifically elaborated from the following aspects:creative and strategic cultural planning, enhancement of humanistic and natural landscapes, constructed landscapes, design of tourism cultures, scientific and technological originality, festival and event planning, planning and design of tourist products, design of propaganda materials and website.

A research on development of agritourism in China-a case study of Beijing

Agritourism is a new kind of industry which combined agriculture with tourism and started from the 1970s with the development of agricultural economy and meeting the demand of touring consumption. It is an important way to exploit natural resources sufficiently, change the simplistic structure and promote the high efficient agriculture. It provides a new space for people to enjoy themselves and appreciate rural scenery. In light of its function, it can be classified into sightseeing, dietetics, shopping, recreation, leisure, health and vocationing. At present, most agritourism is concentrated at the suburbs of big cities, comparative developed regions along the seashore, scenic spots nationalities inhabited areas and regions of special agriculture. Beijing is a metropolis where tourism is comparatively well developed with advantageous conditions. Agricultural landscape is the theoretical base of agritourism. So it is important to construct agricultural landscape and artificial landscape is the premise to develop agritourism.

Influencing Factors on Customers’ Decision to Visit Agritourism Farms: A Case Study in Viet Nam

The research analyzes the factors affecting the tourists’ decision to visit agricultural farms in Thai Nguyen province. Three hundred tourists from 10 agritourism farms were surveyed, and the results showed that there are five factors affecting the decision of tourists in order of importance, including: “Motivation to travel” has the greatest influence with the coefficient β = 0.290, followed by “Destination image” with the coefficient β = 0.288, the factor “Destination information” with the coefficient β = 0.247 and the group “Other motives” with the coefficient β = 0.229. The factor group, “Infrastructure of the destination”, has the lowest influence with the coefficient β = 0.166. Therefore, solutions to promote the development of agricultural tourism in Thai Nguyen need to pay attention and guide people to cultivate organically, preserve the environment and natural landscape, and create unique experiences for visitors. Authorities, local people, and travel agencies need to have seminars, develop specific agricultural tourism products, and apply information technology in advertising destination images to tourists.

Recreational value estimation of suburban leisure agriculture:a case study of the Qianjiangyue agritourism farm

As a form of economic and community development, agritourism has a strong and widespread appeal to all tourists. To explore the situation and value of agritourism in China, the Qianjiangyue agritourism farm located between Fuzhou City and Yongtai County was chosen to evaluate recreational values. The data was obtained from tourists and farm samples in Qianjiangyue agritourism farm by questionnaires. Two basic models including the zonal travel cost method （ZTCM） and the individual travel cost method （ITCM） were applied for data analysis. The recreational value estimation results obtained from ITCM and ZTCM showed that the total consumer surplus （CS） of the Qianjiangyue agritourism farm in 2Oll was estimated at 54,533,300 CNY （8,894,682 US$） which was equal to a CS per tourist of 3029.63 CNY （494.i5 US$）, and the annual recreational value of agricultural landscapes per hm2 was 36i,o78 CNY （58,893.82 US$）. The average annual recreational value of agritourism farmland was 15.7 times of that from traditional farming, and 6 times of present land business income. This paper will be helpful for exploring and utilizing appropriate environmental resources in China.

Research on the Brand Construction of Agritourism Enterprise in Chongqing

Agritourism is a modern agricultural model,which is combination of agriculture and rural tourism. Its goal is to carry on the culture of farming and achieve economic efficiency. To achieve this goal,brand building is very important. However,most companies have the same goods and services in the development process. Managers lack brand awareness,and enterprises lack core competitiveness. To solve these problems,the agritourism enterprises must change their management concepts,establish brand awareness,improve quality of service,increase the cultural connotation of products and services,and strengthen marketing efforts to achieve the overall improvement of modern agricultural brand.

Agritourism： A Possible Alternative to Zimbabwe＇s Tourism Product？

This study sought to establish whether agritourism can be an alternative to Zimbabwe＇s tourism product or not. Of essence were the potential and possible challenges to be faced in developing the concept. An exploratory research design was adopted since agritourism is a relatively new concept in Zimbabwe. Data were collected through a detailed interviewer-administered questionnaire. Farmers and farm managers were the target respondents. In addition, a thirty-minute interview was conducted with an executive at the Zimbabwe Tourism Authority＇s （ZTA） Department of Market Research and New Product Development. Observations were also made in order to fortify the data collected through questionnaires. The results show that agritourism can be a viable option since some resources already exist in a number of farms. Challenges were noted and these need to be acted upon by the relevant authorities, that is, the Ministry of Tourism and Hospitality Industry and the ZTA.

Exploring Agritourism Experience and Perceptions of Pork Production

The interest of consumers in farming activities is evident and agricultural producers have responded to this increasing interest in a number of ways, including inviting visitors to farm operations through tourism or farm visits. Livestock industries, in particular, are interacting with the public in numerous ways, including via marketing channels for their products, interacting with community leaders and community members in regard to location siting and regulations, and inviting people onto their operations via agritourism. An improved understanding of who visits agricultural locations (particularly livestock operations) and consumers’ perceptions about livestock agriculture is needed in order to begin to understand the possible relationships between on-farm experiences and consumers’ perceptions. Thus, it is important to gain a deeper understanding in consumers’ interests, including their levels of concern for production process attributes, such as animal welfare, relative to product attributes like price and taste. This analysis investigates the demographics of consumers who have (and have not) visited various agritourism operations, studies differences in preferences for (or perceptions of) animal welfare relative to other pork attributes between consumers who have or have not visited a livestock operation, as well as amongst consumers with varying levels of involvement in household food production. Indeed the relationships explored are between having visited a livestock operation and the perceptions. This study found that 69% of participants had visited a livestock operation (pig farm, dairy farm, and/or horse farm) at some point. The majority of respondents agreed that agriculture was an important industry, yet, those who had visited livestock operations were more likely to note concerns about the impact of livestock operations on water quality in their county.

Planning of Modern Agricultural Demonstration Zone from the Perspective of Industrial Convergence——Also Study on the Expansion of Its Tourist Functions

Features of agritourism emerging in the development of modern agriculture were analyzed, it was stressed that industrial convergence was a basic feature of modern agriculture, and modern agriculture was the integration of agriculture, science and technology, integration of agriculture, industry and trade, and integration of rural and urban areas. Agritourism was believed as the optimal carrier of expanding functions of modern agriculture combining agriculture, ecology and tourism industry. From such perspectives, causes for the loss of tourist functions in the development of agricultural demonstration zone were identified as 5 aspects, specifically including various planners from diverse fields; no any technical standard for the planning, or systematic planning theory and technique; many individual planning cases with poor applicability; no innovative idea brought into the tourism project planning; the loss of cultures in new tourist products. After proposing key points in the expansion planning of tourist functions, this research pointed out 4 countermeasures, i.e. (1) design concepts should be changed; (2) planning functions should be reoriented to match service facility planning with laws of tourism development and properly design tourist projects; (3) landscaping planning should be focused on; and (4) eco-environment protection and brand building should be enhanced.