A creating effective strategic alliance is a useful method for the global expansion of intemational companies and managing strategic alliances is an important research project to the success of strategic alliances. Th...A creating effective strategic alliance is a useful method for the global expansion of intemational companies and managing strategic alliances is an important research project to the success of strategic alliances. This paper focuses on the practical problems of strategic alliances in China and explores how to manage such alliances. This research aims to introduce the basic background of strategic alliances, analyze the primary reason for the current situation of strategic alliances, and discuss the advantages and disadvantages of strategic alliances, then give the successful factors managing strategic alliances and discuss what should be done in future research about strategic alliances.展开更多
文摘A creating effective strategic alliance is a useful method for the global expansion of intemational companies and managing strategic alliances is an important research project to the success of strategic alliances. This paper focuses on the practical problems of strategic alliances in China and explores how to manage such alliances. This research aims to introduce the basic background of strategic alliances, analyze the primary reason for the current situation of strategic alliances, and discuss the advantages and disadvantages of strategic alliances, then give the successful factors managing strategic alliances and discuss what should be done in future research about strategic alliances.
