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A Survey on the Current Situation of Prehospital First Aid about Knowledge, Belief and Behavior among University Students in Jingzhou
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作者 Tianyue Zhang Hong Zhou +1 位作者 Chenyang Xu Juan Zhou 《Open Journal of Applied Sciences》 2024年第5期1251-1261,共11页
Objective: To understand the current situation of prehospital first aid knowledge, attitude and behavior of university students in Jingzhou City. Methods: A prehospital first aid knowledge questionnaire and the conven... Objective: To understand the current situation of prehospital first aid knowledge, attitude and behavior of university students in Jingzhou City. Methods: A prehospital first aid knowledge questionnaire and the convenience sampling method were used to survey 307 university students in Jingzhou City. Results: The mean score of prehospital first aid knowledge of university students in Jingzhou City was 12.85 ± 2.643, the mean score of attitude was 50.73 ± 4.114, and the mean score of behavior was 39.05 ± 8.898;There was a statistically significant difference in the scores of prehospital first aid knowledge, attitude, and behavior of university students depending on whether or not they had received prehospital first aid training (P P Conclusion: Jingzhou University students have a positive attitude toward pre-hospital first aid, but the knowledge level and behavior are low, which suggests that the government, society and the school should create good conditions to promote the improvement of pre-hospital first aid knowledge and ability. 展开更多
关键词 Prehospital First Aid University Student KNOWLEDGE attitude behaviorS
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Operation optimization strategy of existing residential building energy-saving renovation market:From the perspective of subject behavior
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作者 GUO Han-ding LI Rui-jiao +1 位作者 QIN Guang-lei ZHANG Yin-xian 《Ecological Economy》 2024年第3期290-300,共11页
The energy-saving renovation of existing residential buildings is a crucial measure to achieve the strategic goal of energy conservation and emission reduction in China and build ecologically livable cities.This artic... The energy-saving renovation of existing residential buildings is a crucial measure to achieve the strategic goal of energy conservation and emission reduction in China and build ecologically livable cities.This article focuses on the perspective of subject behavior,starting from analyzing the current situation and difficulties of the operation of the energy-saving renovation market for existing residential buildings in China,drawing on the practical experience of the operation of the existing residential building energy-saving renovation market abroad.Based on principles such as systematicity,humanization,feasibility,and sustainability,the article constructs an operation optimization system of the existing residential building energy-saving renovation market from the perspective of subject behavior.In order to provide a reference for the healthy and orderly operation of the existing residential building energy-saving renovation market,this paper proposes implementation strategies for optimizing the operation of the existing residential building energy-saving renovation market.Suggestions are proposed from four aspects:optimizing the market environment,innovating the financing model,building the information sharing platform,and utilizing the synergies of the main subjects. 展开更多
关键词 the existing residential buildings energy-saving renovation market operation optimization strategy perspective of subject behavior
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Development of a Sports Safety Promotion Framework Based on KABP Theory and 4M Management
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作者 Duoyang Hu Di Mu 《Journal of Contemporary Educational Research》 2024年第7期331-334,共4页
This study explores the significance,current research landscape,and conceptualization of sports safety promotion.Safety in sports is fundamental to youth physical activities,and an excessive focus on or neglect of saf... This study explores the significance,current research landscape,and conceptualization of sports safety promotion.Safety in sports is fundamental to youth physical activities,and an excessive focus on or neglect of safety is unwarranted.Globally,numerous countries have extensively researched sports safety promotion and implemented diverse strategies.Drawing from KABP(Knowledge,Attitude,Behavior,Practice)theory and 4M(Man,Machine,Medium,Management)management,this paper presents a conceptual framework for sports safety promotion.It integrates these theories to devise a comprehensive accident prevention model within a sports safety promotion system.The framework prioritizes enhancing students’safety literacy and underscores the practical application of safety knowledge and skills in simulated sports settings following structured safety education.It aims to enhance students’competency and proficiency in averting sports-related injuries. 展开更多
关键词 Knowledge attitude behavior Practice theory Man Machine Medium Management management Sports safety promotion Youth sports safety
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Defining the awareness and attitude of the clinicians through pharmacovigilance in Turkey
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作者 Ozlem Celik Aydin Sonay Aydin Hakki Zafer Guney 《World Journal of Clinical Cases》 SCIE 2023年第20期4865-4873,共9页
BACKGROUND Pharmacovigilance(PV)is the activities and scientific studies conducted to detect,evaluate,understand or prevent adverse reactions and other drug-related problems.AIM To define the awareness and experiences... BACKGROUND Pharmacovigilance(PV)is the activities and scientific studies conducted to detect,evaluate,understand or prevent adverse reactions and other drug-related problems.AIM To define the awareness and experiences of the clinicians on PV and adverse drug reactions(ADRs)in Turkey.METHODS The study was cross-sectional and analytical.Data were obtained through a questionnaire.The questionnaire was sent via e-mail.The survey was sent to 2030 physicians and 670 participated.RESULTS The most appropriate definition of PV was correctly defined by 53.9%of the participants.The most important goal of PV was correctly defined by 54.9%of the participants,and 27.3%of the participants were aware of the Turkish Pharmacovigilance Center.Nonsurgical physicians had better PV knowledge than surgical physicians.A total of 80.9%of the physicians who encountered ADRs,filled in the ADR notification form,and 8.8%received training on how to fill in the form.PV knowledge of the clinicians was not sufficient.Although half of the physicians encountered ADRs,the rates of seeing and filling in the ADR form were low.CONCLUSION Few of the physicians followed the current information about PV.The results provide more comprehensive data on PV practices and ADR reporting at a national level. 展开更多
关键词 PHARMACOVIGILANCE PHYSICIANS Knowledge level attitude behavior Adverse drug reaction
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The Effect of Contact-Based Interventions on the Attitudes and Behaviors of Nursing Students towards People with Mental Illness: A Literature Review 被引量:1
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作者 Mohammad Abdel Qader M. Al-Ma’ani Ayman M. Hamdan-Mansour 《Open Journal of Nursing》 2020年第3期260-276,共17页
Background: Student nurses and other healthcare students are the future mental health professionals and have the potential for changing the future of mental healthcare. Therefore, their negative attitudes and behavior... Background: Student nurses and other healthcare students are the future mental health professionals and have the potential for changing the future of mental healthcare. Therefore, their negative attitudes and behaviors should be screened and corrected by effective anti-stigma interventions. Otherwise, they would likely withhold some health services and practice coercive treatments once planning care to people with mental illness. However, little is known on effective approaches to correct these negative attitudes and behaviors, despite the previous reviews that have shown that contact-based interventions have demonstrated positive attitudinal and behavioral changes for nursing students towards people with mental illness. Aim: The aim of this literature review was to compile the available research evidence on contact-based interventions that have targeted the attitudes and behaviors of nursing students towards people with mental illness. Methods: The relevant literature was extracted by searching electronic databases (MEDLINE, PsycINFO, and CINAHL) and by hand checking reference lists of past similar reviews. Results: Eleven studies were retrieved and included in this review. The included studies in this review either have employed social contact interventions, video-based social contact interventions, or both types for the aim of combining or comparing. Furthermore, the included studies either have targeted the attitudes of nursing students towards people with mental illness (including prejudice), or a combination of attitudinal and behavioral outcomes (including behavioral intentions and social distance). No studies have targeted behavioral outcomes solely. Conclusions: From the available literature, the current authors cannot draw conclusions on the most effective type, form, or ingredients of contact-based interventions among nursing students, as previous literature has large variations. No consistency was found in the previous studies regarding the types or contents of effective contact-based interventions. The compiled evidence in this review, has suggested that contact-based interventions (both social contact and video-based social contact) have been effective in changing the attitudes and behaviors of nursing students favorably, similarly to what previous reviews have found. 展开更多
关键词 Contact-Based Interventions attitudeS behaviorS NURSING Students MENTAL Illness
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A Comparison of the Sexual Knowledge, Attitudes, and Behaviors of Korean College Students Studying in Korea and in the United States 被引量:1
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作者 Young-Sil Bae Dong-Hee Kim 《Open Journal of Nursing》 2015年第11期1053-1062,共10页
The number of Korean students enrolling in universities overseas is rapidly growing. However, these populations are underrepresented in sexuality related research, despite the possibility of sexually risky behavior in... The number of Korean students enrolling in universities overseas is rapidly growing. However, these populations are underrepresented in sexuality related research, despite the possibility of sexually risky behavior in overseas university students. We examined the sexual knowledge, attitudes, and behaviors of university students in Korea and studying in the United States. Data were collected—131 Korean students in Korea and in the US using a web-based self-report questionnaire system. Students in the US showed greater total sexual knowledge than students studied in Korea. There were differences in the sexual knowledge, attitude and behaviors according to general characteristics between both groups. Although students in the USA had a higher level of sexual knowledge, both students in the USA and in Korea had a low level of sexual knowledge overall. 展开更多
关键词 Culture Sexual Knowledge Sexual attitude Sexual behavior University Students
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Assessment of Environmental Health Knowledge, Attitude and Behavior among High School Students in a USA Southeast Texas School District
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作者 Israel G. Msengi Raymond Doe 《Open Journal of Preventive Medicine》 2017年第12期247-260,共14页
This cross-sectional descriptive study assessed general environmental health literacy among students focusing on their knowledge, skills, attitudes and behaviors regarding the environmental health, stewardship, and su... This cross-sectional descriptive study assessed general environmental health literacy among students focusing on their knowledge, skills, attitudes and behaviors regarding the environmental health, stewardship, and sustainability, using a questionnaire consisting of 35 core questions from the Centers for Diseases Control (CDCs). Students (N = 185) from three high schools in the district were asked through their class teachers to voluntarily complete the questionnaire. Results indicated that about 41% (n = 77) of the students lacked knowledge regarding potential sources of radiation exposure and 70% (n = 133) lacked knowledge regarding radon gas being the number one risk factor for lung cancer among non-smokers. Additionally, the ANOVA test indicated significant knowledge differences among school location. Students in school #1, located in the most affluent area, had significantly higher knowledge scores (M = 4.39) than school #2 located in a moderately affluent area (M = 3.50). Furthermore, we found significant differences in ethnicity on the environmental health attitude of the high school students. Black students reported lower positive environmental health attitude (M = 29.86) than White students (M = 32.63), Hispanic students (M = 32.33) and Asian students (M = 33.84). These findings demonstrated knowledge deficiency in some key areas in environmental health particularly the environmental diseases and conditions caused by manmade hazards such as pesticides, chemicals, radiation, air, water, and soil pollution. Targeted educational interventions to increase awareness and understanding of health effects, exposure to environmental hazards and carcinogens as well as risks associated to direct exposure as in this study, radon and radiation, should be provided to high school students. Practical education through tours where students can observe directly and participating in laboratory experiments could empower the students to translate this knowledge into positive environmental health behaviors and practices now and in the future. 展开更多
关键词 Environmental Health High School Students Knowledge attitude behavior Exposure RADON Radiation Recycling
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Sanitation in Urban Slums: Perception, Attitude and Behavior: The Case of Kibera, Nairobi-Kenya
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作者 A.N. Omambia 《Journal of Environmental Science and Engineering》 2010年第3期70-80,共11页
Over 60 percent of Kenya's urban dwellers live in slum settlements. Here, people live under life-threatening conditions characterized with poverty, inadequate food and shelter, physical overcrowding, unsafe drinking ... Over 60 percent of Kenya's urban dwellers live in slum settlements. Here, people live under life-threatening conditions characterized with poverty, inadequate food and shelter, physical overcrowding, unsafe drinking water and poor sanitation. The flimsiness of these dwellers is not always due to low incomes. It is often the result of insecurity of tenure and other deprivations: the lack of entitlement inhibits their investment in better health. In Kibera Slum, Africa's second largest and Kenya's oldest and largest slum, poor sanitation and inadequate water supply is a daily challenge for the residents. Over 150 persons share one shallow pit latrine while 75 percent of the population uses sanitation practices that involve direct handling of human waste increasing in spread of infectious diseases. Insecurity of tenure; low levels of education; inadequate socio-economic, infrastructural and physical entitlements all affect the Kibera's residents' perception and attitude towards investing in better sanitation behavior. 展开更多
关键词 SANITATION PERCEPTION attitude behavior Kibera Slum Kenya.
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Attitudes Toward Dysfunctional Audit Behavior: The Effect of Budget Emphasis, Leadership Behavior, and Effectiveness of Audit Review
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作者 Halil Paino Azlan Thani Syed Iskandar Zulkarnain Syid Idris 《Journal of Modern Accounting and Auditing》 2011年第12期1344-1351,共8页
Dysfunctional audit behavior (DAB) is an accepted problem, associated with decreased audit quality. This study develops and tests a theoretical model that identifies factors contributing to DAB. Budget emphasis, lea... Dysfunctional audit behavior (DAB) is an accepted problem, associated with decreased audit quality. This study develops and tests a theoretical model that identifies factors contributing to DAB. Budget emphasis, leadership behavior structure and consideration, and effectiveness of audit review were examined as antecedents of attitudes toward DAB. The findings produced consistent evidence in support of the theoretical model. It is not an emphasis on meeting budgets that leads to undesirable behavior, but contextual variables, such as leadership behavior structure and effectiveness of audit review. 展开更多
关键词 attitudes towards dysfunctional audit behavior budget emphasis leadership behavior structure andconsideration audit review
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The analysis on attitude and behavior of medical students’blood donation
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《中国输血杂志》 CAS CSCD 2001年第S1期325-,共1页
关键词 blood donation the analysis on attitude and behavior of medical students
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The Influence of Tourists' Attitude and Self-efficacy Belief in Adopting Responsible Behavior in Bangladesh
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作者 Md. Shahzalal 《Journal of Tourism and Hospitality Management》 2016年第4期169-181,共13页
This research examined tourists' intention to adopt responsible behavior (RB). Toward this, two constructs of determinants (attitude and self-efficacy belief) of intention to adopt RB were identified through lite... This research examined tourists' intention to adopt responsible behavior (RB). Toward this, two constructs of determinants (attitude and self-efficacy belief) of intention to adopt RB were identified through literature surveys. Also, three constructs of RB alternatives, namely, economically RB (ECNRB), environmentally RB (ENVRB), and socio-culturally RB (SCLRB), were identified through a focus group discussion. A self-administrated questionnaire was surveyed among 351 professionals in Bangladesh. Confirmatory factor analysis of both the independent and dependent variables was done prior to employing them in the structured equation model to validate the model and test the hypotheses. The research found that in Bangladesh, the self-efficacy belief influences tourists' intention to choose RB more than the attitude does, but their influences on tourists' intention to adopt ECNRB, ENVRB, or SCLRB are varied. Moreover, tourists were found to have less intention to adopt ECNRB than ENVRB and SCLRB. For the policy makers or promoters of responsible tourism (RT), those who want to promote any kind of RB in Bangladesh need to increase self-efficacy belief among tourists. The policy makers need to develop themes around tourists' positive experience, emotional and physiological states along with verbal persuasion in their communication messages (Bandura, 1997) and in any kind of interpretations at the destination whilst targeting a particular market segment. 展开更多
关键词 responsible tourist behavior (RTB) attitude self-efficacy belief structured equation modeling focusgroup environment economic
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The Effect of Other Customer Perceptions onStore Attitude and Behavioral Response in Fashion Store
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作者 Yuhua Cui Jishun Niu 《经济管理学刊(中英文版)》 2017年第1期27-31,共5页
关键词 行为 顾客 时尚 反应 实验目的 社会科学 吸引力 物理
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Investigation of the Oral Health Status of Patients Based on Rehabilitation Nursing
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作者 Xiuying Guan Jing Ao +3 位作者 Peng Jia Deping Zou Mengcan Li Jianzhong Huang 《Health》 2024年第7期565-577,共13页
Objective: To investigate the current situation of knowledge, attitude, and practice (KAP) of oral health among rehabilitation nursing patients, and provide some reference for implementing oral health intervention mea... Objective: To investigate the current situation of knowledge, attitude, and practice (KAP) of oral health among rehabilitation nursing patients, and provide some reference for implementing oral health intervention measures for rehabilitation nursing patients. Method: A total of 231 nursing patients in the rehabilitation department of a tertiary hospital in this city from January 2023 to October 2023 were selected as the research subjects. Their oral health knowledge, attitudes, and behaviors were investigated, and the oral health behavior habits of patients with different genders, education levels, and disease situations were compared. Result: The total awareness rate of oral health knowledge among patients was 73.16%, and the average score of oral health knowledge was 6.58 ± 1.25 points. The overall positive rate of oral health attitude among patients is 55.70%, and the average score of oral health attitude is 5.01 ± 1.04 points. The average score for oral health behavior is 16.87 ± 5.23 points. Only 8.48%, 3.3%, 1.3%, 2.6%, and 0.87% of patients seek timely medical treatment for bleeding tooth roots, gum swelling and pain, gum bleeding, tooth pain, and dental calculus, respectively;Only 5.19% of people change their toothbrush every 3 months, and only 10.39% use the vertical brush method to brush their teeth. The scores of oral health knowledge, attitudes, and behaviors of patients are related to age, educational level, disease type, and smoking situation. The oral health knowledge and attitude scores of elderly patients were lower than those of younger patients, and the difference was statistically significant (P P P P P < 0.05). Conclusion: The oral health status of rehabilitation nursing patients is not optimistic, with a moderate level of oral health knowledge, weak awareness of oral health, and a low qualification rate of oral health behaviors. Strengthening oral health education for rehabilitation nursing patients and incorporating oral health care procedures into rehabilitation nursing procedures is of great significance. 展开更多
关键词 Oral Health Questionnaire Survey KNOWLEDGE attitude behavior
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Behavior characteristics and market operation problems of existing building energy-saving renovation market
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作者 GUO Han-ding WANG Ming-yu +1 位作者 MA Xing-neng ZHANG Yin-xian 《Ecological Economy》 2023年第3期271-283,共13页
The long-term and effective implementation of the existing building energy efficiency renovation depends on the development of the existing building energy efficiency renovation market.The key to the development of th... The long-term and effective implementation of the existing building energy efficiency renovation depends on the development of the existing building energy efficiency renovation market.The key to the development of the existing building energy efficiency renovation market is the joint role of the market players.Starting with the analysis of the externalities and information asymmetry of the existing building energy efficiency renovation market,this paper analyzes the behavioral characteristics and influencing factors of the existing building energy efficiency renovation market entities(central government,local government,owners,energy conservation service enterprises,third-party evaluation institutions,and other market entities),and reveals the problems of the existing building energy efficiency renovation market,such as the absence of government,the lack of main power,and the lack of financing channels,Thus,it lays a platform foundation for the research on the behavior strategy and security system of the existing building energy-s aving renovation market. 展开更多
关键词 the existing buildings energy-saving transformation subjective behavior EXTERNALITY information asymmetry
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AIDS-Related Knowledge, Attitudes and Behavior Survey among the “Migrant” Population in China 被引量:5
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作者 Jian-fang ZHOU Xiao-ming SUN +2 位作者 Jonanne Mantell Xiao-mei RU Yong WEN 《Journal of Reproduction and Contraception》 CAS 2007年第2期155-162,共8页
Objective To realize AIDS related knowledge, attitude and behavior among floating people in China and discuss its influencial factors, and to provide the evidence for how to prevent AIDS in floating population. Method... Objective To realize AIDS related knowledge, attitude and behavior among floating people in China and discuss its influencial factors, and to provide the evidence for how to prevent AIDS in floating population. Methods The data were collected from the "Sex and Reproductive Health Baseline Survey among Floating People in China" conducted in March 2004. The standard questionnaires were used to interview altogether 4 900 floating people from 6 provinces. Results Nearly 95.4 % of them had heard about AIDS, but only 0.5% can judge all the transmitted ways and no-transmitted ways correctly, 45.9 % believed that we need to isolate the HIV positive people. Only 65.7% knew that using condom can preventive HIV infection, 43. 7% showed their understanding about the man who has long time no sexual life has sex with a sexual worker. About 13.6% floating people chose condom as FP method and among them only 34. 6% used condom every time. Conclusion Chinese floating people are lack of AIDS knowledge. Most of them do not practise Safe Sex Activity. We need to give more intervention to the floating population. 展开更多
关键词 floating population AIDS related kanowledge attitude behavior
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Research on the Mechanism of Retail Strategy Influencing Consumer Behavior Intention——Based on Empirical Analysis of Domestic Luxury Cosmetics Brands 被引量:2
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作者 仓平 王素芬 夏青 《Journal of Donghua University(English Edition)》 EI CAS 2009年第4期450-460,共11页
This is a research on the mechanism of retail strategy mix and consumer behavior intention,and psychological impact on consumer attitude, consumer purchase decision-making model and its components are conducted firstl... This is a research on the mechanism of retail strategy mix and consumer behavior intention,and psychological impact on consumer attitude, consumer purchase decision-making model and its components are conducted firstly. Next, retail strategy, merchandise strategy, and store strategy, contained in the retail management theory, are adopted as other important variables to measure the impact on consumer attitudes. And then, the key factors of retail strategy mix are identified by means of Focus Group (FG). In addition, the hypothetical model of retail strategy mix and consumer behavior intention for domestic luxury cosmetic brands is established to understand the relationship between the two factors. Finally, empirical researches are conducted on consumers and retailers of luxury cosmetics brands. And some advice are given on retail strategy mix's influence on the consumer behavior intentions, aiming to enlighten domestic luxury cosmetic enterprises to improve performance by the integrated use of retail strategy mix. 展开更多
关键词 consumer behavior intention subjective norvn of consumers consumer attitude luxury goods retail strategy
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Editorial: Special subject on the mechanical behavior of thermal protection materials and structures 被引量:2
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作者 Songhe Meng Huimin Xie 《Theoretical & Applied Mechanics Letters》 CAS 2014年第2期17-18,共2页
The thermal protection materials and structures are widely used in hypersonic vehicles for the purpose of thermal insulation, and their mechanical behavior is one of the key issues in design and manufacture of hyperso... The thermal protection materials and structures are widely used in hypersonic vehicles for the purpose of thermal insulation, and their mechanical behavior is one of the key issues in design and manufacture of hypersonic vehicles. It is our great pleasure to present the seven papers in this special subject of Theoretical & Applied Mechanics Letters (TAML) and introduce the recent progresses on the mechanical behavior of thermal protection materials and structures by the authors. 展开更多
关键词 SIC Special subject on the mechanical behavior of thermal protection materials and structures EDITORIAL
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Food Sanitation Knowledge, Attitude, and Behavior for the University Restaurants Employees
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作者 Wen-Hwa Ko 《Food and Nutrition Sciences》 2011年第7期744-750,共7页
The purpose of this study was to discuss the food sanitation knowledge, attitude, and behavior for the employees of university restaurants, and furthermore, to explain the interrelations of these various were occurrin... The purpose of this study was to discuss the food sanitation knowledge, attitude, and behavior for the employees of university restaurants, and furthermore, to explain the interrelations of these various were occurring at school. A questionnaire survey procedure was used. Each two constructs of food sanitation attitude and behavior were analyzed by factor analysis. Data was analyzed by description, Pearson’s correlation and multiple regression analysis. The correctness rate toward the whole sanitation knowledge of trials was 70%. The overall attitude toward food sanitation was prone to positive and the attitude of employee self-responsibility was superior to the attitude of food sanitation practice. The sanitary guiding behavior was better than the sanitary habit behavior;and there was a significant relationship indicated through Pearson correlation analysis among three various. The sanitation knowledge and sanitation attitude showed a 42.6% predictive power to behavior, the attitude was mediated between knowledge and behavior. The university restaurant employees shared a more pessimistic view toward the benefits of training and the institutions could establish a committee for monitoring food nutrition and sanitation. It provides valuable information for development employees training while seeking to raise school restaurant food safety levels. 展开更多
关键词 FOOD SANITATION KNOWLEDGE attitude behavior
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Construction of building energy conservation incentive policies under government regulation: Based on the subjects' behavior analysis
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作者 GUO Han-ding ZHANG Yin-xian +1 位作者 ZHAO Qian-qian REN Shao-ming 《Ecological Economy》 2017年第3期227-233,共7页
Building energy efficiency is a long-term strategy to achieve sustainable development, but the inconsistencies of main interests during the implementation lead to the need for government regulation in building energy ... Building energy efficiency is a long-term strategy to achieve sustainable development, but the inconsistencies of main interests during the implementation lead to the need for government regulation in building energy conservation. Implementation of building energy efficiency of government regulation covers three aspects of construction and involves relevant participators, so the paper analyzes interests and roles of the related subjects in building energy saving, explore the motivations and its conversion mechanism of each player, and dissect the game relationship of associated earnings of developers' and consumers' behaviors selection under government control. Finally, the paper proposes basic requirements of building incentive policies for related subjects under government control to regulate the main behaviors of subjects in building energy efficient buildings and achieve energy efficiency goals and balance of all parties' benefits. 展开更多
关键词 building energy efficiency subject behaviors benefit analysis government regulation incentive policies
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Effects of Negative Online Reviews on Consumers' Attitudes and Behavioral Intentionstoward Online Products
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作者 Yuhua Cui Jishun Niu Rui Guo 《经济管理学刊(中英文版)》 2015年第4期75-83,共9页
Online shopping has become an important new channel because of its rapid development and broad application of the Internettechnology. As consumer information search and release gradually shift from offline to online, ... Online shopping has become an important new channel because of its rapid development and broad application of the Internettechnology. As consumer information search and release gradually shift from offline to online, online reviews of products havebecome more valuable. Research shows that most online shoppers view online reviews from product users before purchasing. Asone of the most important forms of spreading awareness, online product reviews has an increasing impact on customer purchasedecisions and has gradually become an urgent issue in network marketing research. This phenomenon impels businesses to realizethat online reviews significantly affect trading volume. Businesses have attempted to manipulate online reviews by providing asignificant number of positive comments that could lead to consumer confidence and purchase of products. Internet users inChina are more interested in reading negative comments compared with the rest of the global Internet users. Thus, the effects ofstructural characteristics of potential customers, negative attitudes, and behavioral intentions have not yet aroused global concernbecause this phenomenon has been limited to the local scale.Based on literature, the main objective of negative online reviews is the positioning of fashion products. The perception ofnegative online reviews, purchase attitudes, and behaviors are the factors considered in the present study. Negative online reviewsof clothing and accessories sold online and their influence on consumer purchase intention and attitudes are analyzed. The studyaims to confirm that negative online reviews have an effect on consumer purchase intention, attitudes, and behaviors. Moreover,buying attitudes influence behavior intention. 展开更多
关键词 Online REVIEWS PURCHASE attitudeS behaviorAL INTENTION
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