A concert by the China National Traditional Orchestra(CNTO)held in the northeast U.S.state of New Jersey on January 29,enthralled thousands of spectators with its music and performance.
This paper discusses cross-cultural understanding of museum collections by looking into transnational audience engagement with the imperial clock collection of the Palace Museum in Beijing.The audience research took p...This paper discusses cross-cultural understanding of museum collections by looking into transnational audience engagement with the imperial clock collection of the Palace Museum in Beijing.The audience research took place in three sites:the Hong Kong Science Museum,the Palace Museum in Beijing,and the Science Museum in London.Audience data were collected using qualitative methods,such as intercept interviews,focus groups,and informal group discussions with non-specialist and specialist audiences across the three locations.The qualitative samples suggest that UK-China audiences draw from different cultural references when they engage with the unique"singsongs"in the imperial clock collection.Despite the divergence of cultural connections made across audiences in the UK and China,it is consistent in the audience data that the appeal of the clocks is reinforced by seeing their movement.The data also indicate a desire to connect with human stories behind the creation,trade,and conservation of singsongs,and expectations for a digital resource that is visually captivating and offers additional insights into the singsongs,such as the demonstration,mechanism,and backstory of the automatons.This paper concludes with a reflection on the implications of audience data for the interpretation strategy of a London-based exhibition featuring the singsongs,and considerations for the development of a digital experience about the imperial horological collections that speaks to audiences across the UK and China.展开更多
China’s online drama industry has been amazing its audience every a few months with a hit drama.This time,it is The Bad Kids,a 12-episode detective series launched by Iqiyi,one of China’s leading video platforms.Bas...China’s online drama industry has been amazing its audience every a few months with a hit drama.This time,it is The Bad Kids,a 12-episode detective series launched by Iqiyi,one of China’s leading video platforms.Based on a novel,the drama shows the adventure of three teenagers after they accidentally recorded a murder with their cam-camera when climbing a mountain during their summer vacation.展开更多
The use of interactive audience software,such as audience response systems(ARS),in medical education has become increasingly popular in recent years.This technology allows instructors to engage students in real time,e...The use of interactive audience software,such as audience response systems(ARS),in medical education has become increasingly popular in recent years.This technology allows instructors to engage students in real time,encouraging active participation and promoting effective learning.The benefits of interactive audience software in medical education include increased student engagement,promotion of active learning,and enhanced learning outcomes.However,there are also several challenges to its implementation,including technical difficulties,careful planning and preparation,over-reliance on technology,and ethical concerns related to privacy and data security.The cost of implementing interactive audience software may also be a barrier for some institutions.This paper specifically reviews six interactive software platforms,including Socrative,Quizizz,Pear Deck,Slido,Wooclap and ClassPoint.These platforms allow for real-time assessment of student understanding,feedback,and participation.They also enable instructors to adjust their teaching strategies based on student responses and feedback.Overall,interactive audience software has shown great potential to enhance learning and engagement in medical education.It is important for instructors to carefully consider the benefits and challenges of its implementation.While the cost of implementing interactive audience software may be a barrier for some institutions,there are free and low-cost options available.展开更多
This study explores the application of Abrams’Fourfold Model in the classification of Western literary criticism.Abrams’framework categorizes literary criticism into four fundamental elements:text,author,world,and a...This study explores the application of Abrams’Fourfold Model in the classification of Western literary criticism.Abrams’framework categorizes literary criticism into four fundamental elements:text,author,world,and audience.The text is viewed as an independent entity with intrinsic artistic value,necessitating a detailed analysis of its structure,style,themes,and symbols.Author study delves into the creator’s life and socio-cultural context,often to uncover the work’s deeper meanings.Contextual study situates the work within its historical and social milieu,examining its reflection of or response to societal norms and events.Audience response analysis considers the diverse interpretations shaped by readers’backgrounds,emphasizing the reader’s role in constructing the work’s meaning.The study concludes that Abrams’Fourfold Model offers a comprehensive and flexible analytical tool,enabling critics to engage with literary works from multiple perspectives,thereby enriching the understanding of literary complexity and diversity.展开更多
Artificial Intelligence (AI) expands its recognition rapidly through the past few years in the context of generating content dynamically, remarkably challenging the human creativity. This study aims to evaluate the ef...Artificial Intelligence (AI) expands its recognition rapidly through the past few years in the context of generating content dynamically, remarkably challenging the human creativity. This study aims to evaluate the efficacy of AI in enhancing personal branding for musicians, particularly in crafting brand images based on emotions received from the artist’s music will improve the audience perceptions regarding the artist’s brand. Study used a quantitative approach for the research, gathering primary data from the survey of 191 people—music lovers, musicians and music producers. The survey focuses on preferences, perceptions, and behaviours related to music consumption and artist branding. The study results demonstrate the awareness and understanding of AI’s role in personal branding within the music industry. Also, results indicate that such an adaptive approach enhances audience perceptions of the artist and strengthens emotional connections. Furthermore, over 50% of the participants indicated a desire to attend live events where an artist’s brand image adapts dynamically to their emotions. The study focuses on novel approaches in personal branding based on the interaction of AI-driven emotional data. In contrast to traditional branding concepts, this study indicates that AI can suggest dynamic and emotionally resonant brand identities for artists. The real time audience response gives proper guidance for the decision-making. This study enriches the knowledge of AI’s applicability to branding processes in the context of the music industry and opens the possibilities for additional advancements in building emotionally appealing brand identities.展开更多
This comprehensive study investigates the multifaceted impact of AI-powered personalization on strategic communications, delving deeply into its opportunities, challenges, and future directions. Employing a rigorous m...This comprehensive study investigates the multifaceted impact of AI-powered personalization on strategic communications, delving deeply into its opportunities, challenges, and future directions. Employing a rigorous mixed-methods approach, we conduct an in-depth analysis of the effects of AI-driven personalization on audience engagement, brand perception, and conversion rates across various industries and communication channels. Our findings reveal that while AI-powered personalization significantly enhances communication effectiveness and offers unprecedented opportunities for audience connection, it also raises critical ethical considerations and implementation challenges. The study contributes substantially to the growing body of literature on AI in communications, offering both theoretical insights and practical guidelines for professionals navigating this rapidly evolving landscape. Furthermore, we propose a novel framework for ethical AI implementation in strategic communications and outline a robust agenda for future research in this dynamic field.展开更多
THE Waitan concert square is part of the new urban scene in Shanghai. With its unique location and fine performances, the concerts attract many people. Foreign merchants and ships pass Waitan (Outer Beach) as they ent...THE Waitan concert square is part of the new urban scene in Shanghai. With its unique location and fine performances, the concerts attract many people. Foreign merchants and ships pass Waitan (Outer Beach) as they enter the harbor on the Huangpu River at Shanghai. The scene at展开更多
The public's participation rate in performing arts in Hong Kong has historically been low,and the Arts Participation and Consumption Survey in 2018 indicated that the primary reason was 4a lack of interest*and tha...The public's participation rate in performing arts in Hong Kong has historically been low,and the Arts Participation and Consumption Survey in 2018 indicated that the primary reason was 4a lack of interest*and that education in the arts could increase public involvement.The survey data clearly indicate the significance of education as a driver to develop future audiences.There are nine major performing arts organisations funded by the Hong Kong government,and they share the responsibility of shaping the performing arts landscape.This study explored the role of outreach and education within these major performing arts organisations and how they impact audience development.In addition to document analysis and fieldwork,the researcher interviewed five cultural leaders from the nine performing arts organisations.The findings of this study indicate that while the organisations*outreach and education engagement help to achieve various important educational goals,direct impact on ticket sales is not easily quantifiable and may occur in the long run.This study concludes by offering a proposed conceptual framework for outreach and education when they are positioned in non-profit performing arts organisations.The four layers in the proposed conceptual framework involve cognitive,affective,ethical,and behavioural dimensions.It contributes to reframing the conceptualisation of audience development for the performing arts and sheds new light on the future of outreach and education in arts organisations and policymaking in arts and culture,with far-reaching implications for other non-profit cultural organisations in Hong Kong and globally.展开更多
Persuasive or argumentative writing,which focuses on the reader and seeks to change the reader’s mind,or to bring the reader’s point of view to the writer’s,is the most prominent and practical academic writing and ...Persuasive or argumentative writing,which focuses on the reader and seeks to change the reader’s mind,or to bring the reader’s point of view to the writer’s,is the most prominent and practical academic writing and is also the most complex and most challenging.To achieve the persuasive purpose,audience is a key element to consider.But unfortunately,many Chinese college students have no sense of audience at all.Besides,although some researchers have mentioned in their books or papers the important role the audience plays in persuasive writing,so far few writing books or papers have made a relatively comprehensive and systematic study and exploration of how to strengthen Chinese college students’audience awareness.So,this paper,which is intended to elaborate on it,first gives a definition to audience awareness,then analyzes the influence audience awareness exerts on persuasive writing,and finally proposes a few feasible and effective methods to strengthen Chinese college students’audience awareness.展开更多
In recent years, information and communications technology (ICT) has gone through a process of convergence due to dynamic marketing and technological development. However, signs of deconvergence have emerged during th...In recent years, information and communications technology (ICT) has gone through a process of convergence due to dynamic marketing and technological development. However, signs of deconvergence have emerged during this ongoing process of ICT convergence, which requires close attention and critical reflection by ICT practitioners and educators. This article seeks to identify and critique the seemingly paradoxical trend of market convergence/deconvergence, technological convergence/deconvergence, and audience convergence/deconvergence in ICT. To achieve this goal, a focus group discussion with eight selected participants was adopted as the research method for this study. The data were then analysed using qualitative thematic analysis. The themes revealed in the focus group discussion not only reflect the trends in ICT convergence but also, from various perspectives, highlight the increasingly obvious phenomena of deconvergence. The findings should inform industrial practitioners about the rapidly changing ICT landscape and shed light on future ICT policy and industry directions.展开更多
This paper, based on the literature review and field investigation, studied the status quo of maker spaces in main urban district of Chengdu at a time when the development of the maker spaces has received strong suppo...This paper, based on the literature review and field investigation, studied the status quo of maker spaces in main urban district of Chengdu at a time when the development of the maker spaces has received strong support from national and local governments. In addition to introducing the related concepts and policy support of the maker space, it summarized its distribution characteristics, audience characteristics, and status quo as well as problems and presented the direction for the development of the maker space in main urban area of Chengdu grounded on a survey of the status quo of national maker spaces in main urban area of Chengdu.展开更多
LAST July, the period costume drama The Longest Day in Chang’an was aired in many Asian countries such as Japan, Singapore, Malaysia, Brunei, and Vietnam. It also appeared in the form of paid content on international...LAST July, the period costume drama The Longest Day in Chang’an was aired in many Asian countries such as Japan, Singapore, Malaysia, Brunei, and Vietnam. It also appeared in the form of paid content on international video websites like Viki, Amazon, and YouTube. The play was not only appreciated by Chinese audiences, the appealing ancient charm of the Tang Dynasty also attracted many overseas audiences, causing a substantial increment in consumption of Chinese TV dramas in foreign countries.展开更多
Ⅰ.文学常识1. soliloquy - a speech in which an actor, usually alone onstage, utters his or her thought aloud, revealing personal feelings. Hamlet’s 'To be, or not to be' speech is an example.2. foreshadowing ...Ⅰ.文学常识1. soliloquy - a speech in which an actor, usually alone onstage, utters his or her thought aloud, revealing personal feelings. Hamlet’s 'To be, or not to be' speech is an example.2. foreshadowing - ominous hints of events to come that help to create an air of suspense in a drama.展开更多
笔者在长期收听VOA的过程中,总觉得它百听不厌,妙趣无穷,尤其是它的前置修饰词,用得恰当、精彩、简洁。如说到“临时政府”它没有讲a government that takes care of the presentsituation,而是“care-taker government”。讲到“拖延...笔者在长期收听VOA的过程中,总觉得它百听不厌,妙趣无穷,尤其是它的前置修饰词,用得恰当、精彩、简洁。如说到“临时政府”它没有讲a government that takes care of the presentsituation,而是“care-taker government”。讲到“拖延战术”它没有说“tactics that delay theenemy”,而是“delaying tactics”。这种简炼、展开更多
Interactivity in online newspapers is the focus of this chapter in eliciting readers’evaluation of Zambian online newspapers.This aspect of the study investigates and characterises the motivations(gratification sough...Interactivity in online newspapers is the focus of this chapter in eliciting readers’evaluation of Zambian online newspapers.This aspect of the study investigates and characterises the motivations(gratification sought)for use of interactivity features(“process motivation”)and how widely they are used.It also attempts to ascertain the gratification obtained from their use among readers.The probable relationships between use of the interactivity features(“audience interactivity”)and gratification obtained from them(“process gratification”)and the impact of the perceived credibility of the online newspapers on gratification are also examined.Past studies present mixed results on use of interactivity and gratification obtained from it.This study finds that use of interactivity in Zambian online newspapers is at a low level,although among the three broad categorisations of features of online newspapers,interactivity attracts greater use than hyper-textuality and multi-mediality.Human interactivity features-“knowing what others think about an issue”,“chat on the Facebook page of the newspaper”,“ability to navigate on the Facebook page of the newspaper”,and“posting own comments on stories”-are the main motivations for use of online newspapers,the most frequently used,and the most gratifying to the readers.While readers express an interest in interacting with other readers via online newspapers,they seem less interested in posting their own stories as“citizen journalists”and linking up with the publishers and editors.This finding challenges the notion that all new media are catalysts of participatory and cyclic communication.展开更多
文摘A concert by the China National Traditional Orchestra(CNTO)held in the northeast U.S.state of New Jersey on January 29,enthralled thousands of spectators with its music and performance.
文摘This paper discusses cross-cultural understanding of museum collections by looking into transnational audience engagement with the imperial clock collection of the Palace Museum in Beijing.The audience research took place in three sites:the Hong Kong Science Museum,the Palace Museum in Beijing,and the Science Museum in London.Audience data were collected using qualitative methods,such as intercept interviews,focus groups,and informal group discussions with non-specialist and specialist audiences across the three locations.The qualitative samples suggest that UK-China audiences draw from different cultural references when they engage with the unique"singsongs"in the imperial clock collection.Despite the divergence of cultural connections made across audiences in the UK and China,it is consistent in the audience data that the appeal of the clocks is reinforced by seeing their movement.The data also indicate a desire to connect with human stories behind the creation,trade,and conservation of singsongs,and expectations for a digital resource that is visually captivating and offers additional insights into the singsongs,such as the demonstration,mechanism,and backstory of the automatons.This paper concludes with a reflection on the implications of audience data for the interpretation strategy of a London-based exhibition featuring the singsongs,and considerations for the development of a digital experience about the imperial horological collections that speaks to audiences across the UK and China.
文摘China’s online drama industry has been amazing its audience every a few months with a hit drama.This time,it is The Bad Kids,a 12-episode detective series launched by Iqiyi,one of China’s leading video platforms.Based on a novel,the drama shows the adventure of three teenagers after they accidentally recorded a murder with their cam-camera when climbing a mountain during their summer vacation.
文摘The use of interactive audience software,such as audience response systems(ARS),in medical education has become increasingly popular in recent years.This technology allows instructors to engage students in real time,encouraging active participation and promoting effective learning.The benefits of interactive audience software in medical education include increased student engagement,promotion of active learning,and enhanced learning outcomes.However,there are also several challenges to its implementation,including technical difficulties,careful planning and preparation,over-reliance on technology,and ethical concerns related to privacy and data security.The cost of implementing interactive audience software may also be a barrier for some institutions.This paper specifically reviews six interactive software platforms,including Socrative,Quizizz,Pear Deck,Slido,Wooclap and ClassPoint.These platforms allow for real-time assessment of student understanding,feedback,and participation.They also enable instructors to adjust their teaching strategies based on student responses and feedback.Overall,interactive audience software has shown great potential to enhance learning and engagement in medical education.It is important for instructors to carefully consider the benefits and challenges of its implementation.While the cost of implementing interactive audience software may be a barrier for some institutions,there are free and low-cost options available.
基金The paper was supported by Henan Province Teaching Reform and Practice Project(Project Fund No.135)-Research on the Reform of Literary Theory Courses for English Majors in Universities.
文摘This study explores the application of Abrams’Fourfold Model in the classification of Western literary criticism.Abrams’framework categorizes literary criticism into four fundamental elements:text,author,world,and audience.The text is viewed as an independent entity with intrinsic artistic value,necessitating a detailed analysis of its structure,style,themes,and symbols.Author study delves into the creator’s life and socio-cultural context,often to uncover the work’s deeper meanings.Contextual study situates the work within its historical and social milieu,examining its reflection of or response to societal norms and events.Audience response analysis considers the diverse interpretations shaped by readers’backgrounds,emphasizing the reader’s role in constructing the work’s meaning.The study concludes that Abrams’Fourfold Model offers a comprehensive and flexible analytical tool,enabling critics to engage with literary works from multiple perspectives,thereby enriching the understanding of literary complexity and diversity.
文摘Artificial Intelligence (AI) expands its recognition rapidly through the past few years in the context of generating content dynamically, remarkably challenging the human creativity. This study aims to evaluate the efficacy of AI in enhancing personal branding for musicians, particularly in crafting brand images based on emotions received from the artist’s music will improve the audience perceptions regarding the artist’s brand. Study used a quantitative approach for the research, gathering primary data from the survey of 191 people—music lovers, musicians and music producers. The survey focuses on preferences, perceptions, and behaviours related to music consumption and artist branding. The study results demonstrate the awareness and understanding of AI’s role in personal branding within the music industry. Also, results indicate that such an adaptive approach enhances audience perceptions of the artist and strengthens emotional connections. Furthermore, over 50% of the participants indicated a desire to attend live events where an artist’s brand image adapts dynamically to their emotions. The study focuses on novel approaches in personal branding based on the interaction of AI-driven emotional data. In contrast to traditional branding concepts, this study indicates that AI can suggest dynamic and emotionally resonant brand identities for artists. The real time audience response gives proper guidance for the decision-making. This study enriches the knowledge of AI’s applicability to branding processes in the context of the music industry and opens the possibilities for additional advancements in building emotionally appealing brand identities.
文摘This comprehensive study investigates the multifaceted impact of AI-powered personalization on strategic communications, delving deeply into its opportunities, challenges, and future directions. Employing a rigorous mixed-methods approach, we conduct an in-depth analysis of the effects of AI-driven personalization on audience engagement, brand perception, and conversion rates across various industries and communication channels. Our findings reveal that while AI-powered personalization significantly enhances communication effectiveness and offers unprecedented opportunities for audience connection, it also raises critical ethical considerations and implementation challenges. The study contributes substantially to the growing body of literature on AI in communications, offering both theoretical insights and practical guidelines for professionals navigating this rapidly evolving landscape. Furthermore, we propose a novel framework for ethical AI implementation in strategic communications and outline a robust agenda for future research in this dynamic field.
文摘THE Waitan concert square is part of the new urban scene in Shanghai. With its unique location and fine performances, the concerts attract many people. Foreign merchants and ships pass Waitan (Outer Beach) as they enter the harbor on the Huangpu River at Shanghai. The scene at
基金This study was funded by the Research Direct Grant from the Faculty of Arts,The Chinese University of Hong Kong(Project Reference Number:4051124,CUHK).
文摘The public's participation rate in performing arts in Hong Kong has historically been low,and the Arts Participation and Consumption Survey in 2018 indicated that the primary reason was 4a lack of interest*and that education in the arts could increase public involvement.The survey data clearly indicate the significance of education as a driver to develop future audiences.There are nine major performing arts organisations funded by the Hong Kong government,and they share the responsibility of shaping the performing arts landscape.This study explored the role of outreach and education within these major performing arts organisations and how they impact audience development.In addition to document analysis and fieldwork,the researcher interviewed five cultural leaders from the nine performing arts organisations.The findings of this study indicate that while the organisations*outreach and education engagement help to achieve various important educational goals,direct impact on ticket sales is not easily quantifiable and may occur in the long run.This study concludes by offering a proposed conceptual framework for outreach and education when they are positioned in non-profit performing arts organisations.The four layers in the proposed conceptual framework involve cognitive,affective,ethical,and behavioural dimensions.It contributes to reframing the conceptualisation of audience development for the performing arts and sheds new light on the future of outreach and education in arts organisations and policymaking in arts and culture,with far-reaching implications for other non-profit cultural organisations in Hong Kong and globally.
基金This paper is supported by Sichuan Foreign Language and Literature Research Center(Project No.:SCWYGJ22-18)it is also the research result of“English Writing”,one of the second batch of online and offline first-class undergraduate courses in Sichuan Province(2021).
文摘Persuasive or argumentative writing,which focuses on the reader and seeks to change the reader’s mind,or to bring the reader’s point of view to the writer’s,is the most prominent and practical academic writing and is also the most complex and most challenging.To achieve the persuasive purpose,audience is a key element to consider.But unfortunately,many Chinese college students have no sense of audience at all.Besides,although some researchers have mentioned in their books or papers the important role the audience plays in persuasive writing,so far few writing books or papers have made a relatively comprehensive and systematic study and exploration of how to strengthen Chinese college students’audience awareness.So,this paper,which is intended to elaborate on it,first gives a definition to audience awareness,then analyzes the influence audience awareness exerts on persuasive writing,and finally proposes a few feasible and effective methods to strengthen Chinese college students’audience awareness.
文摘In recent years, information and communications technology (ICT) has gone through a process of convergence due to dynamic marketing and technological development. However, signs of deconvergence have emerged during this ongoing process of ICT convergence, which requires close attention and critical reflection by ICT practitioners and educators. This article seeks to identify and critique the seemingly paradoxical trend of market convergence/deconvergence, technological convergence/deconvergence, and audience convergence/deconvergence in ICT. To achieve this goal, a focus group discussion with eight selected participants was adopted as the research method for this study. The data were then analysed using qualitative thematic analysis. The themes revealed in the focus group discussion not only reflect the trends in ICT convergence but also, from various perspectives, highlight the increasingly obvious phenomena of deconvergence. The findings should inform industrial practitioners about the rapidly changing ICT landscape and shed light on future ICT policy and industry directions.
基金Sponsored by National Natural Science Fund(51508471)Philosophy and Social Science Project of Sichuan Province(MD16E017)+2 种基金Soft Science Project of Chengdu City(2015-RK00-00270-ZF)Operating Costs of Innovation Project of Science and Engineering in Colleges and Universities Administrated by Ministries and Their Attached Institutions in 2017(2682017CX016)Teaching Research and Reform Project for Undergraduate Education of Southwest Jiaotong University in 2017(201704048)
文摘This paper, based on the literature review and field investigation, studied the status quo of maker spaces in main urban district of Chengdu at a time when the development of the maker spaces has received strong support from national and local governments. In addition to introducing the related concepts and policy support of the maker space, it summarized its distribution characteristics, audience characteristics, and status quo as well as problems and presented the direction for the development of the maker space in main urban area of Chengdu grounded on a survey of the status quo of national maker spaces in main urban area of Chengdu.
文摘LAST July, the period costume drama The Longest Day in Chang’an was aired in many Asian countries such as Japan, Singapore, Malaysia, Brunei, and Vietnam. It also appeared in the form of paid content on international video websites like Viki, Amazon, and YouTube. The play was not only appreciated by Chinese audiences, the appealing ancient charm of the Tang Dynasty also attracted many overseas audiences, causing a substantial increment in consumption of Chinese TV dramas in foreign countries.
文摘Ⅰ.文学常识1. soliloquy - a speech in which an actor, usually alone onstage, utters his or her thought aloud, revealing personal feelings. Hamlet’s 'To be, or not to be' speech is an example.2. foreshadowing - ominous hints of events to come that help to create an air of suspense in a drama.
文摘笔者在长期收听VOA的过程中,总觉得它百听不厌,妙趣无穷,尤其是它的前置修饰词,用得恰当、精彩、简洁。如说到“临时政府”它没有讲a government that takes care of the presentsituation,而是“care-taker government”。讲到“拖延战术”它没有说“tactics that delay theenemy”,而是“delaying tactics”。这种简炼、
文摘Interactivity in online newspapers is the focus of this chapter in eliciting readers’evaluation of Zambian online newspapers.This aspect of the study investigates and characterises the motivations(gratification sought)for use of interactivity features(“process motivation”)and how widely they are used.It also attempts to ascertain the gratification obtained from their use among readers.The probable relationships between use of the interactivity features(“audience interactivity”)and gratification obtained from them(“process gratification”)and the impact of the perceived credibility of the online newspapers on gratification are also examined.Past studies present mixed results on use of interactivity and gratification obtained from it.This study finds that use of interactivity in Zambian online newspapers is at a low level,although among the three broad categorisations of features of online newspapers,interactivity attracts greater use than hyper-textuality and multi-mediality.Human interactivity features-“knowing what others think about an issue”,“chat on the Facebook page of the newspaper”,“ability to navigate on the Facebook page of the newspaper”,and“posting own comments on stories”-are the main motivations for use of online newspapers,the most frequently used,and the most gratifying to the readers.While readers express an interest in interacting with other readers via online newspapers,they seem less interested in posting their own stories as“citizen journalists”and linking up with the publishers and editors.This finding challenges the notion that all new media are catalysts of participatory and cyclic communication.