Biases affect our judgments and decisions everywhere,because in our daily life,no matter where you are,what kind of occupation you are doing,every decision we make is more or less interfered by cognitive biases,which ...Biases affect our judgments and decisions everywhere,because in our daily life,no matter where you are,what kind of occupation you are doing,every decision we make is more or less interfered by cognitive biases,which even determines the outcome of things.In addition,with the development of the times,the progress of science and technology,and the change of social structure,we have experienced too many processes from rejection to acceptance,from stubbornness to change.However,it often takes time;especially in the commercial field,the timing when users accept products can better reflect this point.This article mainly aims at these phenomena,through the information,examples and data from the online sources,to explore how four kinds of cognitive biases:status quo bias,loss aversion bias,mere-exposure effect,and bounded-rationality that affect the smooth progress of innovation products in the fast consumer market,and how these biases can attack the confidence of merchants,so that the originally widely favored products will eventually end in failure.At the end of the article will also discuss the heuristics that can deal with the biases.展开更多
基金During this holiday,I participated in two subject project groups,and I would like to thank Dr.Kishore Sengupta for taking me to explore more in innovation fields.I would also like to thank Dr.E.Gallo for telling me a lot about the application of behavioral economics in business.I would also like to thank my supervisor Rick Boutcher,who helps me to do more critical thinking about innovation,and I also thank the teacher Yufan Huang for her guidance on the revision of my paper.Finally,I would like to thank all the publishers of the research materials quoted by me.It is absolutely impossible to have this article without you.
文摘Biases affect our judgments and decisions everywhere,because in our daily life,no matter where you are,what kind of occupation you are doing,every decision we make is more or less interfered by cognitive biases,which even determines the outcome of things.In addition,with the development of the times,the progress of science and technology,and the change of social structure,we have experienced too many processes from rejection to acceptance,from stubbornness to change.However,it often takes time;especially in the commercial field,the timing when users accept products can better reflect this point.This article mainly aims at these phenomena,through the information,examples and data from the online sources,to explore how four kinds of cognitive biases:status quo bias,loss aversion bias,mere-exposure effect,and bounded-rationality that affect the smooth progress of innovation products in the fast consumer market,and how these biases can attack the confidence of merchants,so that the originally widely favored products will eventually end in failure.At the end of the article will also discuss the heuristics that can deal with the biases.
