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On the Core Competence of China Real Estate Corporation
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作者 Lihua Gu Mingyu Zhang 《Chinese Business Review》 2003年第3期63-69,共7页
In the new economy and economy integration, the companies must focus on core competence in order to succeed in the fierce competition. As for China real estate Corporation, they must pay more attention to cultivating ... In the new economy and economy integration, the companies must focus on core competence in order to succeed in the fierce competition. As for China real estate Corporation, they must pay more attention to cultivating their core competence, which includes human resource, capital, house product, custom service and brand. As input, the high quality human resource and capital lead to high quality output--house product and custom service, all of which together create excellent brand. This cycle makes up the core competence of China real estate. 展开更多
关键词 real estate core competence brand custom service
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