At present,brand competitiveness has become an important symbol of the competitiveness of enterprises. It has important significance for ginseng enterprises to enhance the brand competitiveness as well as the market c...At present,brand competitiveness has become an important symbol of the competitiveness of enterprises. It has important significance for ginseng enterprises to enhance the brand competitiveness as well as the market competitiveness. So first of all,the study makes the actual investigation of ginseng and ginseng market consumers. On the basis of the survey,this paper makes the correct evaluation using analytic hierarchy process(AHP) on the main factors influencing ginseng enterprise brand competitiveness. Based on the analysis results,the paper puts forward recommendations to improve the brand competitiveness of ginseng enterprises.展开更多
This study examines service investment decisions in the context of two store brand introduction modes and the mode selection of a retailer.The research focuses on a supply chain comprised of a national brand manufactu...This study examines service investment decisions in the context of two store brand introduction modes and the mode selection of a retailer.The research focuses on a supply chain comprised of a national brand manufacturer(NBM),an external store brand supplier(SBS),and a retailer.A national brand product(NB)is distributed to the market through both direct and retail channels.The retailer consistently offers service efforts within the retail channel and has two options for launching a store brand product(SB):producing the SB or procuring it from an external source.The findings indicate that,when the retailer has a low fixed cost and a substantial market size for one-stop consumers,the retailer internally producing its own SB is more profitable.However,when the market size for one-stop consumers and the fixed cost of producing the SB are both low,or when the retailer possesses a relatively high fixed cost,it is advisable for the retailer to procure a lower-quality SB from the SBS.Alternatively,the retailer could establish its own production facilities to launch a higher-quality SB.Furthermore,it is noteworthy that the NBM consistently favors the retailer outsourcing the SB production to an external SBS.This implies that both the NBM and the retailer can achieve a“win-win”outcome when the retailer procures the SB.展开更多
文摘At present,brand competitiveness has become an important symbol of the competitiveness of enterprises. It has important significance for ginseng enterprises to enhance the brand competitiveness as well as the market competitiveness. So first of all,the study makes the actual investigation of ginseng and ginseng market consumers. On the basis of the survey,this paper makes the correct evaluation using analytic hierarchy process(AHP) on the main factors influencing ginseng enterprise brand competitiveness. Based on the analysis results,the paper puts forward recommendations to improve the brand competitiveness of ginseng enterprises.
基金supported by the National Natural Science Foundation of China[grant number 92167206,72361137004]the Innovation Method Special Project of the Ministry of Science and Technology of China[grant number 2020IM030300].
文摘This study examines service investment decisions in the context of two store brand introduction modes and the mode selection of a retailer.The research focuses on a supply chain comprised of a national brand manufacturer(NBM),an external store brand supplier(SBS),and a retailer.A national brand product(NB)is distributed to the market through both direct and retail channels.The retailer consistently offers service efforts within the retail channel and has two options for launching a store brand product(SB):producing the SB or procuring it from an external source.The findings indicate that,when the retailer has a low fixed cost and a substantial market size for one-stop consumers,the retailer internally producing its own SB is more profitable.However,when the market size for one-stop consumers and the fixed cost of producing the SB are both low,or when the retailer possesses a relatively high fixed cost,it is advisable for the retailer to procure a lower-quality SB from the SBS.Alternatively,the retailer could establish its own production facilities to launch a higher-quality SB.Furthermore,it is noteworthy that the NBM consistently favors the retailer outsourcing the SB production to an external SBS.This implies that both the NBM and the retailer can achieve a“win-win”outcome when the retailer procures the SB.
