The Sanye Machinery Company, a Shenzhen-based subsidery of the Nanfang Aeronautical Power Machinery Corporation, makes Sanye brand Model motors, well known in the international market. Model magazines published in the...The Sanye Machinery Company, a Shenzhen-based subsidery of the Nanfang Aeronautical Power Machinery Corporation, makes Sanye brand Model motors, well known in the international market. Model magazines published in the United States, Japan and Italy have all introduced the motors and regarded them as an advanced product of Chinese aeronautical technology.展开更多
Taking "MG V Tao" post-disaster reconstruction social Innovation as an example, this paper explores the "MG V Tao" black grit brand industry situation, its existing problems, development trend and ...Taking "MG V Tao" post-disaster reconstruction social Innovation as an example, this paper explores the "MG V Tao" black grit brand industry situation, its existing problems, development trend and then proposes solutions through design thinking, with identifying local problems as the primary task and cultural heritage as the core, carry out innovative design and brand design strategy of commercial operations based on Online to Offline local distinctive resources. And combined with project practice, it discusses the business model innovation of non-profit brands based on emotional design. Then business model is built based on target users and market research, and product iteration is achieved through the cooperation between design workshops of several schools and local enterprises, thereby establishing a new business model to promote the sustainable local economic development.展开更多
文摘The Sanye Machinery Company, a Shenzhen-based subsidery of the Nanfang Aeronautical Power Machinery Corporation, makes Sanye brand Model motors, well known in the international market. Model magazines published in the United States, Japan and Italy have all introduced the motors and regarded them as an advanced product of Chinese aeronautical technology.
基金supported by National Key Social Science Foundation of China (Grant No. 13ZD03)
文摘Taking "MG V Tao" post-disaster reconstruction social Innovation as an example, this paper explores the "MG V Tao" black grit brand industry situation, its existing problems, development trend and then proposes solutions through design thinking, with identifying local problems as the primary task and cultural heritage as the core, carry out innovative design and brand design strategy of commercial operations based on Online to Offline local distinctive resources. And combined with project practice, it discusses the business model innovation of non-profit brands based on emotional design. Then business model is built based on target users and market research, and product iteration is achieved through the cooperation between design workshops of several schools and local enterprises, thereby establishing a new business model to promote the sustainable local economic development.
