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Buying Behavior Under Coronavirus Disease(COVID-19)Pandemic Situation:A Online Perspective Case in Bangladeshi Shoppers 被引量:2
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作者 Jahangir Alam 《Chinese Business Review》 2020年第3期82-90,共9页
Coronavirus disease(COVID-19)is an highly infectious respiratory disease caused by a newly discovered coronavirus.Most people infected by the COVID-19 virus will experience mild to moderate respiratory illness and rec... Coronavirus disease(COVID-19)is an highly infectious respiratory disease caused by a newly discovered coronavirus.Most people infected by the COVID-19 virus will experience mild to moderate respiratory illness and recover without requiring special treatment;a portion of infected people may die.Under coronavirous disease pandemic situation,human normal life,movement and business has been disturbed due to lockdown and closing of shopping malls and business centers in the city.Nowadays,e-commerce is a vigorous tool for diminishing streaming business processes,cycle time,organizational costs,stay at home,maintain social distancing,protect from virus,and enlightening associations with both shoppers and business partners.The research investigated the buying behavior of Bangladeshi shoppers under coronavirus disease(COVID-19)pandemic situation in case of online perspective.The research reconnoitered the impact of five aspects:health aspect,price aspect,product aspect,trust aspect,and place aspect on online buying behavior under coronavirus disease(COVID-19)pandemic situation in Bangladesh.Data were collected through a structured questionnaire by online survey method from 155 samples which encompass online shoppers in country.Simple random sampling technique were used.Data were analyzed using factor analysis,reliability analysis,and multiple regression analysis.Findings revealed that four out of five aspects:health aspect,price aspect,product aspect,and place aspect had a positive and significant influence on online buying behavior under coronavirus disease(COVID-19)pandemic situation in the perspective of Bangladesh.The assessment generates responsiveness among online practicing companies,researchers,managers,shoppers,and prospects online buyers.Online functioning businesses could be a successful leading aspects for explaining online buying behavior under coronavirus disease(COVID-19)pandemic situation in the context of Bangladesh. 展开更多
关键词 coronavirus(COVID-19) online buying behavior online shoppers impact of pandemic BANGLADESH
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Relationship mapping of consumer buying behavior antecedents of secondhand clothing with fuzzy DEMATEL
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作者 Maria Esther F.Medalla Kafferine D.Yamagishi +7 位作者 Ann Myril C.Tiu Reciel Ann B.Tanaid Dharyll Prince M.Abellana Shirley Ann A.Caballes Eula Margareth Y.Jabilles Egberto F.Selerio,Jr. Miriam F.Bongo Lanndon A.Ocampo 《Journal of Management Analytics》 EI 2021年第3期530-568,共39页
This paper aims to identify the antecedents of buying behavior for secondhand clothing among millennials,as well as to determine their underlying causal relationships.Upon a comprehensive literature search,a total of ... This paper aims to identify the antecedents of buying behavior for secondhand clothing among millennials,as well as to determine their underlying causal relationships.Upon a comprehensive literature search,a total of 18 antecedents were found,and these are categorized into three motives,namely,economic,hedonic and recreational,and critical.As a case study in the Philippines,a focus group discussion among experts who are active millennial secondhand clothing users and buyers were tasked to identify the antecedents they have experienced and further confirm those extracted from the literature.To establish the causal relationships of these antecedents,categorize them into net causes or net effects,and address the vagueness associated with the decision-making process,a fuzzy DEMATEL method is used.Results reveal that avoidance of conventional channels proves to be the antecedent providing the highest impact among all other antecedents.Uniqueness,high quality,and fashion trend found to be the antecedents with the highest impacts received,making them the major net effects.Findings from this work hope to provide a framework among practitioners that would lead to a better understanding of millennials’buying behavior for secondhand clothing. 展开更多
关键词 MILLENNIALS consumer buying behavior ANTECEDENTS secondhand clothing fuzzy DEMATEL
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