Growing Market Demand for After-Sales Service Management

With the background of the current economic globalization and informatization,how to improve the quality of after-sales services and meet the diversified needs of consumers has become an important issue that the industry has had to face and solve.Recently,the“report on 2022-2028 after-sales service management industry market competition analysis and development strategic planning assessment forecast”(hereinafter referred to as the“Report”)released by CICC Consulting pointed out that the high penetration rate of electronic information products.

The Chinese Consumers’Service Quality Satisfaction Differences of Cruise Tourism and Precision Marketing Strategy

The paper selected Chinese Cruise Line as the case study. Having based on the survey data of Chinese cruise tourism consumers, the factor analysis method, one-way analysis of variances method, cluster analysis method, and other quantitative and qualitative methods were taken to analyze Chinese consumers’ satisfaction differences of cruise tourism service quality with different segmentation markets and clusters markets, and the reasons of satisfaction differences were also explored. Then precision marketing strategy of Chinese cruise tourism with different segmentation markets and clusters markets from the supply-side reform perspective was discussed. The purpose of current research was to provide suggestions of precision management and precision marketing of Chinese cruise tourism for relevant enterprises and government departments.

Analysis of Service Marketing Strategies in the Senior Study Travel Tour Market

Senior study travel,as an emerging form of tourism,combines the dual characteristics of educational learning and leisure travel.It not only meets the elderly’s desire for spiritual and cultural life and self-fulfillment but also promotes the construction of a healthy aging society.This study comprehensively uses methods such as literature analysis,interviews,and case studies to analyze the current status and existing problems of the senior study travel market.Based on the 7Ps service marketing model,it explores service marketing strategies for the senior study travel market,aiming to provide reference and guidance for related tourism enterprises to supply more attractive senior study travel services.

From Inside Out:Internal Marketing as an Engine for Service Promotion-A Secondary Publication

Focusing on“from inside out”means understanding that the driving force behind a successful service promotion campaign lies in a deep connection with the internal team,turning it into the engine that propels a positive brand perception.The University of Panama faces challenges in the effective implementation of strategies involving its internal staff,impacting the coherence and strength of its promotional messages.The research aimed to determine internal marketing strategies as an engine for service promotion at the Central Campus and CRUSAM.The applied study was descriptive,non-experimental field research,and cross-sectional.The sample consisted of 80 individuals using a quota sampling method to measure and quantify the expression of a construct or variable that is not directly observable.A selfadministered questionnaire was used to collect information,measuring variables in their various dimensions.Content validity of the questionnaire was ensured through the evaluation of three experts,and the reliability of the Likert-type instrument was assessed using Cronbach’s α coefficient,which was found to be very high(0.918).The results led to the conclusion that establishing internal marketing strategies is necessary for the transformation and innovation process in the university through service promotion.

Evaluation method for assessing the auxiliary service transaction mechanism in regional power markets

Accurate and seamless auxiliary services in the power market can guarantee smooth and continuous power system operation. China’s new round of power system reform has entered a critical period, and reform implementation requires comprehensive improvements in the maturity of the supporting auxiliary service market. This study reviews the development status and evolution path of the European unified power market and the US regional power market, provides experience for the development of China’s regional power market, then identifies the key influencing factors of auxiliary service trading mechanism design in regional power markets. To analyze the rationality of the auxiliary service trading evaluation index, this paper established an evaluation model for assessing regional power markets. Using combined weight optimization, the gray correlation TOPSIS method was applied to comprehensively evaluate auxiliary service trading in the regional power market. Finally, the application of the proposed evaluation method was briefly analyzed to examine four regional power markets in China and evaluate the effectiveness of current market construction in different regions and provide suggestions for future market construction.

Social Marketing:An Advocacy Empirical Analysis of Service Objects of Public Welfare Organizations

The ultimate goal of social marketing is to change the behavior,attitude,concept,and so on of target audiences.For the public welfare organization,the basis of its service project design is the organization's mission and location.The key to achieve the organizational mission is to be able to lock the service objects and respond to the needs of service objects effectively.This research is based on the theoretical framework of social marketing and based on the questionnaire survey and analysis of the advocacy effectiveness and problems of service objects of the 327 public service organizations in China.Using the Delphi method and the entropy method,the 6P model of social marketing for service objects advocacy in the field of domestic public welfare practice is concise,and a new operational mechanism for service objects advocacy of public welfare organizations is proposed to implement the mission and value of public welfare organizations and contribute to the change of service objects.

Study on Market Supply of Rural Public Sports Service in China

In the main trend of gradually improving socialist market economy and establishing public service type government,market supply of rural public sports service is necessary. On the basis of unique characteristics of China's rural society and market experience of domestic and foreign public service,market supply methods were discussed about rural public sports service. However,there are certain factors restricting market supply in this process. On the basis of the analysis,it came up with several optimization measures for market supply of rural public sports service.

Urban Water Supply Industry Marketization of China in View of Public Water Service and Water Resource Management

Started with the discussions on the value orientation of urban water supply industry marketization,the article points out that the current urban water supply industry marketization reform is inconsistent with the goal of public water service equalization to some extent.The article also analyzes the problems emerged in urban water supply industry marketization reform and various rea-sons in view of efficiency and fairness.An efficiency and fairness oriented management model is built in this article to illustrate how the government should conciliate interests of various communities involved in the process of marketization reform of the urban water supply industry so as to actualize the coordination of efficiency and fairness.At the end,an assumption on urban water price is put forward to help achieve the public water service equalization.

China Life Service E-commerce Market Becomes More Refined——2018 Monitoring Report on China Life Service E-commerce Market Data Issued

On July 9,the 100EC.CN Ecommerce Research Center issued the 2018 Monitoring Report on China Life Service E-commerce Market Data.The report shows that,in 2018,China’s life service e-commerce transaction volume reached RMB 1.4979 trillion,up by 50%from the year 2017.

Mechanisms for the Application of Health Services Marketing Policies in Algeria

In this paper, we tried to give health services marketing mix and raise patients＇ interest in health services with the contribution to highlighting the possible application mechanisms of different marketing policies on health services in Algeria. Because we see that, health foundations in Algeria like other foundations live in an environment marked with constantly economic, social, politic, and cultural changes. And to respond to change requirements, especially with the appearance of health services market liberation signs, these foundations are obliged to adapt to ensure their existence and development by giving best services to meet the patients＇ needs in order to gain their satisfaction and loyalty. These ones, who became more conscious about the quality of services they are given quantitatively, qualitatively, and timely.

Thoughts on Participation of Supply and Marketing Cooperative System in Agricultural Social Service

Agricultural social service is an important field in the development of modern agriculture. At present,agricultural social service should be based on the extension of the agricultural industrial chain and value chain. The supply and marketing system has important opportunity to participate in social services. It should be based on deep reform of supply and marketing system,rural industrial poverty alleviation,sustainable agricultural ecological development,development of farmers' cooperative organizations,and increase of organization efficiency. It is recommended to undertake works in construction of platform of supply of agricultural products,commercialization of agricultural technology services,scale development of community-supported agriculture,and market based agricultural social capital. Through improving the team system of supply and marketing system,it is recommended to create platform-based flattening environment and create cooperative ecology in PPP mode to guarantee.

Service for Chinese Market Survey Offered

In cooperation with related com panies, China’s Foreign Trade provides services for Chinese market survey, Clients may entrust us for a survey on Chinese market for a particular product, chosen from the following list. The service fee for a survey on one product is US$500. Products to be surveyed:

Service for Chinese Market Survey Offered

In cooperation with related companies, China’s Foreign Trade provides services for Chinese market survey. Clients may entrust us for a survey on Chinese market for aparticular product, chosen from the following list. The service fee for a survey on one product is US$500. Products to be surveyed: Chemical fibres, yarn, cloth, garment, knitwear, towels, knitting wool, woollen piecegoods, blankets, gunny sacks, silk, machine-made pulp, machine-

Services for Supplying Investigation Reports on China's Markets

On the basis of cooperation with related information department, China’s Foreign Trade (CFT) is to supply market investigation reports to customers:

Services for Supplying Investigation Reports on China's Markets

On the basis of cooperation with related information department, China’s Foreign Trade(CFT)is to supply marketinvestigation reports to customers:

Research on the Service Industry Mobile Marketing under the Mobile Internet Background

In this paper, we conduct research on the service industry mobile marketing under the mobile Internet background. Marketing activities from scratch, never valued to the cherished, the Marketing Department in from scratch, from the production of auxiliary department to the enterprise leading department of course have made indelible contribution to the development of the enterprise. Services marketing is not justfor external customers, at the same time also want to take a marketing gimmick to internal customers. External marketing is a pointer to a series of services provided by the customer, including all preferential foreign propaganda and sales promotion action plan, including personnel and more than the personnel communication skills, as well as the services provided by all service equipment. This paper analyzes this issue from theunique perspective that is meaningful.

Dilemmas and Countermeasures of Pension Service Marketization in China

The irreversible trend is that China is accelerating into the aging society. The old-age services provided by the government has been unable to meet the growing needs of the elderly, So there is a huge supply of pension services need to make up for space. As the market can play a role in optimizing the allocation of resources.

Focusing on Technology and Services, Competing in China Die Casting Market

The Asia-Pacific Die Casting Industry Exhibition 2005, organized by Foundry Institution of Chinese Mechanical Engineering Society （FICMES）, was held in INTEX Shanghai, China on August 14-17, 2005. On August 16th, the journalists of CHINA FOUNDRY journal visited five exhibitors on the spot of exhibition. They are： Mr. Roland FINK, General manager of Frech （Shanghai） Die Casting Machine Co. Ltd.; Mr. Thomas STROBL, General manager of Buhler Equipment Engineering （Wuxi） Co. Ltd., Switzerland; Mr. WANG Tong, Manager of ABB Engineering （Shanghai） Co. Ltd.; Ms. Karen LUO, National Sales Manager-Die Casting, Chem-Trend （Shanghai） Trading Co. Ltd.; and Mr. David ZHOU, Sales Supervisor of Acheson, the National Starch ＆ Chemical （Shanghai） Company.