Economics of Language behind Catchwords

The integration of linguistics and economics, economics of language, is a new peripheral subject based on theory of west ern human capital and educational economics. Catchwords which reflect many theories of economics of language enter into people's scope of research. Study of catchword is of great significance for the enrichment of research of human language.

A Study on Chinese Network Catchwords in 2018 From the Perspective of Memetics

With the advancement of information technology and in the current development of the network society, the emerging network language, driven by strong language memes, continually derives and spreads. Based on memetics, the paper analyzes the memes phenomenon of Chinese network catchwords in 2018 and that it can be categorized into three forms. And it further explores the reasons for the popularity of network catchwords: simplicity, vividness, and defamiliarization.

Characteristics and Reasons for Catchwords' Emergence

All social phenomena are,to some extent,determined by economy,and language is also under the leverage of economic factor.With the development of society,economy,science and economy,human interpretation and consciousness of their language have been greatly enhanced.The exploration of catchword can be developed from its definition,its characteristics and reasons for its emergence.

A Sociolinguistic Interpretation on Internet Catchwords

Nowadays,influenced by the spreading Internet wave,a mass of Internet catchwords are emerging and coming into fashion.This paper,in the perspective of sociolinguistics,describes the formation features of Internet catchwords with exemplars of沙雕(傻屌),表脸,尬聊,厉害了Word哥,盘他…and analyzes the generation causes of them to help readers have a better understand of Internet catchwords.Through analyzing these words,we can conclude that there are more and more Internet catchwords emerging with netizens'increasing language demands.

Sociolinguistic Interpretation of Internet Catchwords

In Crystal's(2001) opinion, Netspeak is a genuine new medium, which is indicative of an imminent language revolution. It is of great value to sociolinguists who are concerned about the impact of the Internet on language in general and on individual languages in particular. The net catchwords, as an indispensable part of internet language, have caught both mass and scholarly attention. They represent not only a linguistic phenomenon but also an indispensable social component. This study offers a detailed description of net catchwords and focuses on the sociolinguistic aspects of net catchwords, investigating their features and social ground for their widespread and profound influence on people's life and language development. It is reasonably hoped that this study will nourish the sociolinguistic approach to language variety and language change.

On the English Translation of Chinese Internet Catchwords from the Perspective of Functional Equivalence Theory

Due to the long history of China,the special features of the Chinese Internet catchwords and the few translations of the Chinese Internet catchwords at home and abroad,it is very hard for the foreigners to comprehend the Chinese Internet catchwords.Functional Equivalence Theory is put forward by an American translation theorist,Eugene A.Nida,which casts great influence on the translation circle.This paper applies the literal translation and the free translation to translate the Chinese Internet catchwords in the light of functional equivalence theory.

Linguistic expressions of despondency:an investigation of Sangness-related Chinese catchwords

Catchwords,as important social and cultural symbols,are the barometer of a country's society and culture.In China,various catchwords are coined and used every year by Chinese people,especially the young.Of these catchwords,one particular type that expresses despondency or Sangness is increasingly gaining scholarly attention.This study takes a socio-linguistic approach to investigating the most frequently used Sangness-related Chinese catchwords in the past ten years.By examining the annual top ten catchwords selected by Biting Words and Chewing Words between 2013 and 2022,it finds that the most frequently used Sangness-related Chinese catchwords in the past decade have been(1)Ge You Slouch,(2)feeling awful and wanting to cry,(3)Buddha-like,(4)996 work schedule,(5)life is too hard for me,(6)laborer,(7)involution,(8)lying flat,and(9)mental internal friction.These catchwords mainly serve the functions of deconstructing mainstream values,expressing self-mockery,and seeking value recognition.The development of these Sangness-related catchwords is characterized by an increasing diversity and a strongerapplicability.

流行语中的中性化语言构建Construction of the Neutral Gender Identity in Catchword

Catchword, also called catch phrase, usually has rich cultural connotations in seemingly simple phatic communion and daily conversation, as one kind of lexical phenomenon. It reflects the issues that interest people a lot in a period of time of a country or an area. Different catchwords act as the mirror of social changes, which seems to be sensitive nerve of human life. Nowadays a new gender image— the neutral gender identity is constructed in social intercourse when the speakers choose certain kinds of method for establishment of a distinct identity. The study will demonstrate that the Chinese are of no exception, especially their phatic communion online. People show neutral linguistic characters to construct untypical male or female identity—the neutral gender identity is under construction, which demonstrates the interactive nature between language and gender and enriches sociolinguistic research.

生活速递

中国式亲戚＂中国式亲戚＂的特点如下：第一是爱比较,从小比到大,明着比暗着比。从你小时候的学习成绩到考上什么学校到找了什么工作到找了什么对象,到你的孩子学习成绩,车轮不息;第二是擅长走父母路线,知道有些事情你不会搭理,就去刺激你的父母……在刚刚过去的这个春节,你遭遇了＂中国式亲戚＂吗？