Searchable encryption allows cloud users to outsource the massive encrypted data to the remote cloud and to search over the data without revealing the sensitive information. Many schemes have been proposed to support ...Searchable encryption allows cloud users to outsource the massive encrypted data to the remote cloud and to search over the data without revealing the sensitive information. Many schemes have been proposed to support the keyword search in a public cloud. However,they have some potential limitations. First,most of the existing schemes only consider the scenario with the single data owner. Second,they need secure channels to guarantee the secure transmission of secret keys from the data owner to data users. Third,in some schemes,the data owner should be online to help data users when data users intend to perform the search,which is inconvenient.In this paper,we propose a novel searchable scheme which supports the multi-owner keyword search without secure channels. More than that,our scheme is a non-interactive solution,in which all the users only need to communicate with the cloud server. Furthermore,the analysis proves that our scheme can guarantee the security even without secure channels. Unlike most existing public key encryption based searchable schemes,we evaluate the performance of our scheme,which shows that our scheme is practical.展开更多
Users can obtain the information through a basic web searching and find the answer to the questions directly,but maybe the expected answer does not exist.Besides,we do not know the update of new information in time.Th...Users can obtain the information through a basic web searching and find the answer to the questions directly,but maybe the expected answer does not exist.Besides,we do not know the update of new information in time.The online social networking services spread quickly and store many user data,but these data are worth less and may be unreliable answer to users’ questions.Users can obtain the simple answer but can not expect more additional information in knowledge question-answering(QA)system.In this paper,we design the system with the advantages of knowledge QA system,web searching and characteristics of social networking service for providing social network channel based on the query and answer without users’ contact network.The user can obtain real-time answers by the user network interested in users’ querires through the network channel of this system,get the additional information effectively and share it with others in the social network channel in this system.展开更多
Unlike consumers in the mall or supermarkets, online consumers are “intangible” and their purchasing behaviors are affected by multiple factors, including product pricing, promotion and discounts, quality of product...Unlike consumers in the mall or supermarkets, online consumers are “intangible” and their purchasing behaviors are affected by multiple factors, including product pricing, promotion and discounts, quality of products and brands, and the platforms where they search for the product. In this research, I study the relationship between product sales and consumer characteristics, the relationship between product sales and product qualities, demand curve analysis, and the search friction effect for different platforms. I utilized data from a randomized field experiment involving more than 400 thousand customers and 30 thousand products on JD.com, one of the world’s largest online retailing platforms. There are two focuses of the research: 1) how different consumer characteristics affect sales;2) how to set price and possible search friction for different channels. I find that JD plus membership, education level and age have no significant relationship with product sales, and higher user level leads to higher sales. Sales are highly skewed, with very high numbers of products sold making up only a small percentage of the total. Consumers living in more industrialized cities have more purchasing power. Women and singles lead to higher spending. Also, the better the product performs, the more it sells. Moderate pricing can increase product sales. Based on the research results of search volume in different channels, it is suggested that it is better to focus on app sales. By knowing the results, producers can adjust target consumers for different products and do target advertisements in order to maximize the sales. Also, an appropriate price for a product is also crucial to a seller. By the way, knowing the search friction of different channels can help producers to rearrange platform layout so that search friction can be reduced and more potential deals may be made.展开更多
基金supported by Natural Science Foundation of China(No.61303264)
文摘Searchable encryption allows cloud users to outsource the massive encrypted data to the remote cloud and to search over the data without revealing the sensitive information. Many schemes have been proposed to support the keyword search in a public cloud. However,they have some potential limitations. First,most of the existing schemes only consider the scenario with the single data owner. Second,they need secure channels to guarantee the secure transmission of secret keys from the data owner to data users. Third,in some schemes,the data owner should be online to help data users when data users intend to perform the search,which is inconvenient.In this paper,we propose a novel searchable scheme which supports the multi-owner keyword search without secure channels. More than that,our scheme is a non-interactive solution,in which all the users only need to communicate with the cloud server. Furthermore,the analysis proves that our scheme can guarantee the security even without secure channels. Unlike most existing public key encryption based searchable schemes,we evaluate the performance of our scheme,which shows that our scheme is practical.
基金Industrial Strategic Technology Development Program,Development of a Cognitive Planning and Learning Model for Mobile Platforms(No.10035348) funded by MKE(the Ministry of Knowledge Economy),Korea
文摘Users can obtain the information through a basic web searching and find the answer to the questions directly,but maybe the expected answer does not exist.Besides,we do not know the update of new information in time.The online social networking services spread quickly and store many user data,but these data are worth less and may be unreliable answer to users’ questions.Users can obtain the simple answer but can not expect more additional information in knowledge question-answering(QA)system.In this paper,we design the system with the advantages of knowledge QA system,web searching and characteristics of social networking service for providing social network channel based on the query and answer without users’ contact network.The user can obtain real-time answers by the user network interested in users’ querires through the network channel of this system,get the additional information effectively and share it with others in the social network channel in this system.
文摘Unlike consumers in the mall or supermarkets, online consumers are “intangible” and their purchasing behaviors are affected by multiple factors, including product pricing, promotion and discounts, quality of products and brands, and the platforms where they search for the product. In this research, I study the relationship between product sales and consumer characteristics, the relationship between product sales and product qualities, demand curve analysis, and the search friction effect for different platforms. I utilized data from a randomized field experiment involving more than 400 thousand customers and 30 thousand products on JD.com, one of the world’s largest online retailing platforms. There are two focuses of the research: 1) how different consumer characteristics affect sales;2) how to set price and possible search friction for different channels. I find that JD plus membership, education level and age have no significant relationship with product sales, and higher user level leads to higher sales. Sales are highly skewed, with very high numbers of products sold making up only a small percentage of the total. Consumers living in more industrialized cities have more purchasing power. Women and singles lead to higher spending. Also, the better the product performs, the more it sells. Moderate pricing can increase product sales. Based on the research results of search volume in different channels, it is suggested that it is better to focus on app sales. By knowing the results, producers can adjust target consumers for different products and do target advertisements in order to maximize the sales. Also, an appropriate price for a product is also crucial to a seller. By the way, knowing the search friction of different channels can help producers to rearrange platform layout so that search friction can be reduced and more potential deals may be made.
