User Churn Prediction Hierarchical Model Based on Graph Attention Convolutional Neural Networks

The telecommunications industry is becoming increasingly aware of potential subscriber churn as a result of the growing popularity of smartphones in the mobile Internet era,the quick development of telecommunications services,the implementation of the number portability policy,and the intensifying competition among operators.At the same time,users'consumption preferences and choices are evolving.Excellent churn prediction models must be created in order to accurately predict the churn tendency,since keeping existing customers is far less expensive than acquiring new ones.But conventional or learning-based algorithms can only go so far into a single subscriber's data;they cannot take into consideration changes in a subscriber's subscription and ignore the coupling and correlation between various features.Additionally,the current churn prediction models have a high computational burden,a fuzzy weight distribution,and significant resource economic costs.The prediction algorithms involving network models currently in use primarily take into account the private information shared between users with text and pictures,ignoring the reference value supplied by other users with the same package.This work suggests a user churn prediction model based on Graph Attention Convolutional Neural Network(GAT-CNN)to address the aforementioned issues.The main contributions of this paper are as follows:Firstly,we present a three-tiered hierarchical cloud-edge cooperative framework that increases the volume of user feature input by means of two aggregations at the device,edge,and cloud layers.Second,we extend the use of users'own data by introducing self-attention and graph convolution models to track the relative changes of both users and packages simultaneously.Lastly,we build an integrated offline-online system for churn prediction based on the strengths of the two models,and we experimentally validate the efficacy of cloudside collaborative training and inference.In summary,the churn prediction model based on Graph Attention Convolutional Neural Network presented in this paper can effectively address the drawbacks of conventional algorithms and offer telecom operators crucial decision support in developing subscriber retention strategies and cutting operational expenses.

Arithmetic Optimization with Deep Learning Enabled Churn Prediction Model for Telecommunication Industries

Customer retention is one of the challenging issues in different business sectors,and variousfirms utilize customer churn prediction(CCP)process to retain existing customers.Because of the direct impact on the company revenues,particularly in the telecommunication sector,firms are needed to design effective CCP models.The recent advances in machine learning(ML)and deep learning(DL)models enable researchers to introduce accurate CCP models in the telecom-munication sector.CCP can be considered as a classification problem,which aims to classify the customer into churners and non-churners.With this motivation,this article focuses on designing an arithmetic optimization algorithm(AOA)with stacked bidirectional long short-term memory(SBLSTM)model for CCP.The proposed AOA-SBLSTM model intends to proficiently forecast the occurrence of CC in the telecommunication industry.Initially,the AOA-SBLSTM model per-forms pre-processing to transform the original data into a useful format.Besides,the SBLSTM model is employed to categorize data into churners and non-chur-ners.To improve the CCP outcomes of the SBLSTM model,an optimal hyper-parameter tuning process using AOA is developed.A widespread simulation analysis of the AOA-SBLSTM model is tested using a benchmark dataset with 3333 samples and 21 features.The experimental outcomes reported the promising performance of the AOA-SBLSTM model over the recent approaches.

Customer Churn Prediction Framework of Inclusive Finance Based on Blockchain Smart Contract

In view of the fact that the prediction effect of influential financial customer churn in the Internet of Things environment is difficult to achieve the expectation,at the smart contract level of the blockchain,a customer churn prediction framework based on situational awareness and integrating customer attributes,the impact of project hotspots on customer interests,and customer satisfaction with the project has been built.This framework introduces the background factors in the financial customer environment,and further discusses the relationship between customers,the background of customers and the characteristics of pre-lost customers.The improved Singular Value Decomposition(SVD)algorithm and the time decay function are used to optimize the search and analysis of the characteristics of pre-lost customers,and the key index combination is screened to obtain the data of potential lost customers.The framework will change with time according to the customer’s interest,adding the time factor to the customer churn prediction,and improving the dimensionality reduction and prediction generalization ability in feature selection.Logistic regression,naive Bayes and decision tree are used to establish a prediction model in the experiment,and it is compared with the financial customer churn prediction framework under situational awareness.The prediction results of the framework are evaluated from four aspects:accuracy,accuracy,recall rate and F-measure.The experimental results show that the context-aware customer churn prediction framework can be effectively applied to predict customer churn trends,so as to obtain potential customer data with high churn probability,and then these data can be transmitted to the company’s customer service department in time,so as to improve customer churn rate and customer loyalty through accurate service.

Optimal Deep Canonically Correlated Autoencoder-Enabled Prediction Model for Customer Churn Prediction

Presently,customer retention is essential for reducing customer churn in telecommunication industry.Customer churn prediction(CCP)is important to predict the possibility of customer retention in the quality of services.Since risks of customer churn also get essential,the rise of machine learning(ML)models can be employed to investigate the characteristics of customer behavior.Besides,deep learning(DL)models help in prediction of the customer behavior based characteristic data.Since the DL models necessitate hyperparameter modelling and effort,the process is difficult for research communities and business people.In this view,this study designs an optimal deep canonically correlated autoencoder based prediction(ODCCAEP)model for competitive customer dependent application sector.In addition,the O-DCCAEP method purposes for determining the churning nature of the customers.The O-DCCAEP technique encompasses preprocessing,classification,and hyperparameter optimization.Additionally,the DCCAE model is employed to classify the churners or non-churner.Furthermore,the hyperparameter optimization of the DCCAE technique occurs utilizing the deer hunting optimization algorithm(DHOA).The experimental evaluation of the O-DCCAEP technique is carried out against an own dataset and the outcomes highlighted the betterment of the presented O-DCCAEP approach on existing approaches.

A Hybrid System for Customer Churn Prediction and Retention Analysis via Supervised Learning

Telecom industry relies on churn prediction models to retain their customers.These prediction models help in precise and right time recognition of future switching by a group of customers to other service providers.Retention not only contributes to the profit of an organization,but it is also important for upholding a position in the competitive market.In the past,numerous churn prediction models have been proposed,but the current models have a number of flaws that prevent them from being used in real-world largescale telecom datasets.These schemes,fail to incorporate frequently changing requirements.Data sparsity,noisy data,and the imbalanced nature of the dataset are the other main challenges for an accurate prediction.In this paper,we propose a hybrid model,name as“A Hybrid System for Customer Churn Prediction and Retention Analysis via Supervised Learning(HCPRs)”that used Synthetic Minority Over-Sampling Technique(SMOTE)and Particle Swarm Optimization(PSO)to address the issue of imbalance class data and feature selection.Data cleaning and normalization has been done on big Orange dataset contains 15000 features along with 50000 entities.Substantial experiments are performed to test and validate the model on Random Forest(RF),Linear Regression(LR),Naïve Bayes(NB)and XG-Boost.Results show that the proposed model when used with XGBoost classifier,has greater Accuracy Under Curve(AUC)of 98%as compared with other methods.

Deep Convolutional Neural Network Based Churn Prediction for Telecommunication Industry

Currently,mobile communication is one of the widely used means of communication.Nevertheless,it is quite challenging for a telecommunication company to attract new customers.The recent concept of mobile number portability has also aggravated the problem of customer churn.Companies need to identify beforehand the customers,who could potentially churn out to the competitors.In the telecommunication industry,such identification could be done based on call detail records.This research presents an extensive experimental study based on various deep learning models,such as the 1D convolutional neural network(CNN)model along with the recurrent neural network(RNN)and deep neural network(DNN)for churn prediction.We use the mobile telephony churn prediction dataset obtained from customers-dna.com,containing the data for around 100,000 individuals,out of which 86,000 are non-churners,whereas 14,000 are churned customers.The imbalanced data are handled using undersampling and oversampling.The accuracy for CNN,RNN,and DNN is 91%,93%,and 96%,respectively.Furthermore,DNN got 99%for ROC.

Customer Churn Prediction Model Based on User Behavior Sequences

Customer churn prediction model refers to a certain algorithm model that can predict in advance whether the current subscriber will terminate the contract with the current operator in the future.Many scholars currently introduce different depth models for customer churn prediction research,but deep modeling research on the features of historical behavior sequences generated by users over time is lacked.In this paper,a customer churn prediction model based on user behavior sequences is proposed.In this method,a long-short term memory(LSTM)network is introduced to learn the overall interest preferences of user behavior sequences.And the multi-headed attention mechanism is used to learn the collaborative information between multiple behaviors of users from multiple perspectives and to carry out the capture of information about various features of users.Experimentally validated on a real telecom dataset,the method has better prediction performance and further enhances the capability of the customer churn prediction system.

Social Opinion Network Analytics in Community Based Customer Churn Prediction

Community based churn prediction,or the assignment of recognising the influence of a customer’s community in churn prediction has become an important concern for firms in many different industries.While churn prediction until recent times have focused only on transactional dataset(targeted approach),the untargeted approach through product advisement,digital marketing and expressions in customer’s opinion on the social media like Twitter,have not been fully harnessed.Although this data source has become an important influencing factor with lasting impact on churn management.Since Social Network Analysis(SNA)has become a blended approach for churn prediction and management in modern era,customers residing online predominantly and collectively decide and determines the momentum of churn prediction,retention and decision support.In existing SNA approaches,customers are classified as churner or non-churner(1 or 0).Oftentimes,the customer’s opinion is also neglected and the network structure of community members are not exploited.Consequently,the pattern and influential abilities of customers’opinion on relative members of the community are not analysed.Thus,the research developed a Churn Service Information Graph(CSIG)to define a quadruple churn category(churner,potential churner,inertia customer,premium customer)for non-opinionated customers via the power of relative affinity around opinionated customers on a direct node to node SNA.The essence is to use data mining technique to investigate the patterns of opinion between people in a network or group.Consequently,every member of the online social network community is dynamically classified into a churn category for an improved targeted customer acquisition,retention and/or decision supports in churn management.

Churn Prediction Model of Telecom Users Based on XGBoost

As the cost of accessing a telecom operator’s network continues to decrease,user churn after arrears occurred repeatedly,which has brought huge economic losses to operators and reminded them that it is significant to identify users who are likely to churn in advance.Machine learning can form a series of judgment rules by summarizing a large amount of data,and telecom user data naturally has the advantage of user scale,which can provide data support for learning algorithms.XGBoost is an improved gradient boosting algorithm,and in this paper,we explore how to use the algorithm to train an efficient model and use this model one month in advance to predict whether users will churn.Our work is mainly divided into two aspects:(1)By completing data exploration,feature engineering and data preprocessing,we obtained a data set that can be used to train a prediction model and features that can effectively predict user churn.And using these features and data sets,two prediction models were trained based on Random Forest and XGBoost.(2)According to the business needs of telecom operators,we continuously evaluated and optimized these models.And by comparing the test results of the two models,we proved that the XGBoost model performs better for the precision and recall of user churn.