Value Orientation and Dimension Expansion of City Image Communication: A Case Study of Chengdu

The image of a city embodies its fundamental values and unique characteristics,representing the essence of its urban culture and spirit.It is considered to be one of the most valuable intangible assets of a city and serves as a crucial driving force for its ongoing development.Taking Chengdu as an example,this paper conducted a comprehensive analysis of Chengdu’s city image communication strategy through various dimensions,such as the city’s value orientation and modes of communication.First,it was necessary to explore the image resources of Chengdu,and based on this,the urban value orientation of“Man-Chengdu,”an extensive strategy used by Chengdu to better communicate its culture,was proposed to facilitate image communication.Second,it was necessary to expand the dimensions of Chengdu’s city image communication.This was achieved by building a resource pool of city image elements,leveraging major media events to promote communication and enhancing the correlation between content and channel platforms.Moreover,efforts were also made to develop people-oriented narrative strategies and give full play to the advantages of new technologies to form an integrated communication mode.Finally,it was crucial to bridge the official and folk communication systems to enable multiple subjects to share Chengdu’s stories from diverse perspectives,thus improving the breadth and validity of Chengdu’s image communication.

Reorientation Research of Xian＇s City Image

Although over the years, Xi＇an City Image has formed clear public perception imagery, but the lack of a distinctive strategic positioning made the image of the city has not yet achieved the unity of understanding. It is not conducive to the dissemination of the Xi＇an city image and improves core competitiveness. Stand at a different angle on the image of the city of Xi＇an positioning the current situation, different leaders, experts and scholars put forward a different position, the positioning feature of the overall showing as abstract and fuzzy. As an attempt, by analyzing the Xi＇an government documents and the Xi＇an real advantages as well as its competitiveness in the country, this article will re-position the city image of Xi＇an.

City Image in Ancient Chinese Local Chronicles: A Case Study of Upper Reaches of the Hanjiang River Valley

Taking the local chronicles of 18 counties in Hanzhong Prefecture and Xing'an Prefecture in upper reaches of the Hanjiang River Valley in Qing Dynasty, this paper tried to analyze the city map and the impression of ancient people about the traditional cities using the image element concept of Kevin Lynch. From comparing the city maps and text description, it summarized the important cognitive concept of "orientation", so as to better understand the relationship between space and society in traditional cities.

Public Diplomacy and Beijing City Image Research From Major International Sporting Events Perspective

This paper focuses on Beijing as the host city for the major international sporting events and its influence on the city image building of Beijing. Major international sporting events are the key channels for the exchange and dissemination of information among athletes from various countries, media coverages, national and international audiences which involves interpersonal communication, organizational communication, and mass communication at all levels. At the same time, the volunteers, especially young volunteers （mostly college student volunteers） considered as the Beijing city spokesperson and also as a group of ＂public diplomacy ambassadors＂, transfer positive energy in international communication during major international sporting events. Therefore, major international sporting events held in Beijing play an irreplaceable role in the image building of the capital city of China, Beijing.

The Influence of Short Video on City Image Dissemination in the New Media Era——Taking Tik Tok as an Example

With the popularity and rise of Chongqing,Chengdu,Xi’an and other cities on the short video platform,short video is increasingly becoming a new weapon for the construction and dissemination of the city image.Researching on the content,methods and effects of the hottest video APP Tik Tok,this paper adopts research methods of case analysis and text analysis to investigate how short videos promote the spread of urban image,and explore how they can enhance urban image transmission in the new media era in a better way.

Research on the Influence of Public Art on City Image

With the integration of global economy, the urbanization process in our country develops rapidly. It appears particularly important to build city image. As manifestation of city characteristics, it reflects spiritual outlook of a city. More importantly, it is the requirement for unremitting self improvement in urbanization development. Public art embodies spirit and life style of a city. As a product of modern urban form, it has close relationship with the shaping of city image. This article researches on relevance between public art construction and city image shaping, according to general situation of public art construction in Nantong city, and discusses the influence of them. The aim of this article is to promote the shaping of city image more effectively.

City Image Analysis of Food in Guangzhou-Taking Yamaha Fish Stall as an Example

In the representation system of city image,food has become a huge influence in the process of city image construction.In the construction of“food as the sky”as the city image of Guangzhou,it includes three forms:prototype image,conceptual image,and symbol image.There are several differences in the three forms,and the myth of“eating in Guangzhou”is constructed in the specific visual practice.

Evaluation of Three-dimensional Urban Expansion: A Case Study of Yangzhou City, Jiangsu Province, China

With rapid urban development in China in the last two decades, the three-dimensional(3D) characteristic has been the main feature of urban morphology. However, the vast majority of researches of urban growth have focused on the planar area(two-dimensional(2D)) expansion. Few studies have been conducted from a 3D perspective. In this paper, the 3D urban expansion of the Yangzhou City, Jiangsu Province, China from 2003 to 2012 was evaluated based on Geographical Information System(GIS) tools and high-resolution remote sensing images. Four indices, namely weighted average height of buildings, volume of buildings, 3D expansion intensity and 3D fractal dimension are used to quantify the 3D urban expansion. The weighted average height of buildings and the volume of buildings are used to illustrate the temporal change of the 3D urban morphology, while the other two indices are used to calculate the expansion intensity and the fractal dimension of the 3D urban morphology. The results show that the spatial distribution of the high-rise buildings in Yangzhou has significantly spread and the utilization of the 3D space of Yangzhou has become more efficient and intensive. The methods proposed in this paper laid a foundation for a wide range of study of 3D urban morphology changes.

Reviving the Historic Street through Pedestriansation: In the Case of Haileselassie Street, Piazza, Addis Ababa

Pedestrianisation is seen as a necessity in many cities of the world.Streets are main representatives of the city image,which have its reflection of its home country.Haileselassie Street in Piazza is shaped after the short-term confrontations of the Italians that profoundly affected the entire downtown.The prideful victory of Ethiopia is an important landmark of the urban fabric in Piazza,Addis Ababa.The Haileselassie Street lacks its vista and approach it deserves.Therefore,this paper introduces the scheme of pedestrianisation in Haileselassie Street by reclaiming the street for the people in order to remember the history.The pertinent questions this article seeks to address are:the factors that aim to transform the street into a‘pedestrian’street only?Which aspects of the pedestrianisation should be considered to improve the quality of the Haileselassie Street?Moreover,this article recommends the strategic proposal to improve the quality of the pedestrians in urban space.

基于“中国意象”的“城市意象”理论辨析——以“黄山外边溪地段城市设计”为例

文章从凯文·林奇的《the Image of City》一书入手,探讨了《the Image of City》的基本内涵,并以此为切入点提出《the Image of City》与"城市意象"这一概念存在差异;延续这一思路,作者探讨了中国"意象"语境下"城市意象"的基本概念,并进一步提出"城市意象"是城市特色生成建构的载体;最后作者以亲身实践,进一步探讨了"城市意象"作为塑造城市特色的载体在城市设计中的运用。

The Avenue of Sphinxes： Restoration of a Legend

The redevelopment of historic cities is often challenged by intricate--and in many cases contradictory--missions. From one side, there is the urge to comprehensively preserve cultural resources. At the same time, opportunities of economic growth should be made available and needs of contemporary living maintained and nourished. The main aim of this paper is to reconcile probable incompatibilities between such missions through promoting ＂sensitive＂ redevelopment approaches in historic cities. The paper focuses on the city of Luxor, Egypt with its immensely capturing yet quite undermined legend： the Avenue of Sphinxes. In Luxor, the injection of nonintrusive interventions presents itself as a highly potential candidate in protecting and enhancing the experience of the avenue while meeting contemporary needs of living. Adopting less sensitive development approaches can lead the quality of experiencing the whole city to be worsened for the increasing numbers of tourists and locals.

Perception beyond sight:Investigating the cognitive maps of congenitally blind individuals in urban environments

This study explores the challenges faced by congenitally blind individuals in navigating urban environments.Specifically,this research investigates the factors that contribute to the construction of city mental mapping for individuals who are born blind.Thirty-one congenitally blind individuals from the University of Jordan were asked to define and describe specific elements of the city based on their personal experiences and imagination.Furthermore,participants were guided through two urban paths:familiar and unfamiliar.The participants were asked to complete a survey regarding their experiences during the tour.The collected data was analyzed by using thematic analysis.The results revealed that congenitally blind individuals construct their mental image of the city by using their three senses of touching,hearing,and smelling,as well as their safety and experience.This mental image consists of five key elements:links,reference points,areas,separators,and topography.Despite the small size of the study sample and the specificity of the context,the results of this study will tremendously help planners in designing highly inclusive urban environments.Incorporating characteristics that can be recognized by the blinds will enhance their accessibility of urban spaces,encourage independent mobility,increase the quality of life and social inclusion for them.

民族意象的城市色彩可读性研究--以南宁市中心城区为例

Urban color is composed of artificial and natural colors,and different geographic and humanistic environments create different color aesthetic values and expressions.Compared with regular cities,ethnic minority cities are often more distinctive in the expression of urban color due to their unique ethnic culture and beliefs.With the ethnic aesthetic characteristics accumulated through time,ethnic culture is one of the spiritual cores of the ethnic minority cities.It is of contemporary significance to carry out the study on urban color in the context of urban renewal,in order to retain regional characteristics,stimulate emotional resonance,and enhance the readability of city image by portraying the urban ethnic image.Considering the lack of related research on urban color of ethnic image,this paper takes the central urban area of Nanning as an example to show the refined ethnic image and cultural characteristics of the city that can be reflected by the urban color,so as to explore a feasible path for highlighting characteristics of the city image and stimulating cultural readability and resonance.