Motivated by the fact that the product remanufacturing operations are increasingly performed as firms,competitive advantage and may also play an important role in the choice of channel structure,we construct game-theo...Motivated by the fact that the product remanufacturing operations are increasingly performed as firms,competitive advantage and may also play an important role in the choice of channel structure,we construct game-theoretical models to examine the manufacturer's optimal sales channel strategy in a closed-loop supply chain(CLSC),in which the manufacturer is responsible for used product recycling and remanufacturing and the retailer operates a traditional retail channel.We show that the manufacturer's optimal sales channel selection depends on the customers7 acceptance of the direct channel and the remanufacturing efficiency.Specifically,in the centralized system,the manufacturer would prefer the dual-channel strategy rather than either the exclusive direct or retail channel,and becomes more willing to introduce a direct channel as the remanufacturing cost savings increase.However,in a decentralized system,there exists a Pareto improvement zone where both the manufacturer and the retailer are better off in the dual-channel format,and the increasing remanufacturing efficiency spills over to the retailer via a lower wholesale price and thus a higher retail demand.Moreover,we extend the study to the retailer-collecting mode and demonstrate that the main results of the original model remain robust.展开更多
基金supported by the Humanities and Social Science project of Ministry of Education of China under Grant No.19YJC630229Natural Science Foundation of Hubei Province under Grant No.2019CFB120+1 种基金National Natural Science Foundation of China under Grant No.71701154the Funda mental Research Funds for the Central Uni versities under Grant No.2662020JGPYG14,2662018QD037.
文摘Motivated by the fact that the product remanufacturing operations are increasingly performed as firms,competitive advantage and may also play an important role in the choice of channel structure,we construct game-theoretical models to examine the manufacturer's optimal sales channel strategy in a closed-loop supply chain(CLSC),in which the manufacturer is responsible for used product recycling and remanufacturing and the retailer operates a traditional retail channel.We show that the manufacturer's optimal sales channel selection depends on the customers7 acceptance of the direct channel and the remanufacturing efficiency.Specifically,in the centralized system,the manufacturer would prefer the dual-channel strategy rather than either the exclusive direct or retail channel,and becomes more willing to introduce a direct channel as the remanufacturing cost savings increase.However,in a decentralized system,there exists a Pareto improvement zone where both the manufacturer and the retailer are better off in the dual-channel format,and the increasing remanufacturing efficiency spills over to the retailer via a lower wholesale price and thus a higher retail demand.Moreover,we extend the study to the retailer-collecting mode and demonstrate that the main results of the original model remain robust.
