The present work makes an in-depth analysis of an aspect not yet sufficiently examined by the studies into regional innovation systems, relating to why the policy makers must adopt regional innovation policies in acco...The present work makes an in-depth analysis of an aspect not yet sufficiently examined by the studies into regional innovation systems, relating to why the policy makers must adopt regional innovation policies in accordance with the development cycle of the active clusters in the territory. The analysis carried out in the course of the work contributes towards understanding the validity of an evolutionary-type development model for which the regional innovation policies for the growth of high-tech firms should dynamically change in relation to the various cluster stages. The development model proposed provides a framework for the policy makers in order to state more efficiently through time the regional innovation strategies.展开更多
This study analyses the marketing program implementation in Greek fisheries firms.In this perspective,quantitative research with personal interviews to fisheries firms’executives is elaborated.Data were analyzed elab...This study analyses the marketing program implementation in Greek fisheries firms.In this perspective,quantitative research with personal interviews to fisheries firms’executives is elaborated.Data were analyzed elaborating cluster and discriminant analysis.Findings reveal that there are two distinct groups of Greek fisheries firms regarding their decisions about the components of marketing mix.The results demonstrate that there are differences among the two groups mainly in terms of price and distribution policies.Particularly,62.6% of sample firms seem to dispose a differential marketing mix,while 37.4% of sample firms seem to dispose a non-differential marketing mix.Notably,both clusters are not aware of quality and sustainability assurance certifications regarding seafood products.From this perspective,there is a potential for a better organized marketing program implementation aiming to respond efficiently in modern market needs.展开更多
文摘The present work makes an in-depth analysis of an aspect not yet sufficiently examined by the studies into regional innovation systems, relating to why the policy makers must adopt regional innovation policies in accordance with the development cycle of the active clusters in the territory. The analysis carried out in the course of the work contributes towards understanding the validity of an evolutionary-type development model for which the regional innovation policies for the growth of high-tech firms should dynamically change in relation to the various cluster stages. The development model proposed provides a framework for the policy makers in order to state more efficiently through time the regional innovation strategies.
文摘This study analyses the marketing program implementation in Greek fisheries firms.In this perspective,quantitative research with personal interviews to fisheries firms’executives is elaborated.Data were analyzed elaborating cluster and discriminant analysis.Findings reveal that there are two distinct groups of Greek fisheries firms regarding their decisions about the components of marketing mix.The results demonstrate that there are differences among the two groups mainly in terms of price and distribution policies.Particularly,62.6% of sample firms seem to dispose a differential marketing mix,while 37.4% of sample firms seem to dispose a non-differential marketing mix.Notably,both clusters are not aware of quality and sustainability assurance certifications regarding seafood products.From this perspective,there is a potential for a better organized marketing program implementation aiming to respond efficiently in modern market needs.
