With the continuous development of agricultural industry cluster,agricultural regional brand plays a significant role in the sustainable development of the region,and it is urgent to build the agricultural cluster bra...With the continuous development of agricultural industry cluster,agricultural regional brand plays a significant role in the sustainable development of the region,and it is urgent to build the agricultural cluster brand. Based on the background of industrial cluster,this paper firstly introduced the brand of Tianmu Lei bamboo shoots. Using the method of questionnaire survey,it made SPSS analysis of the acquired data. From the five factors influencing the brand image,namely,brand awareness,brand value,brand association,product attribute awareness,and brand loyalty,and then came up with strategies for improving the brand image of Tianmu Lei bamboo shoots.展开更多
[Objective] The aim of this study is to establish the rapid micro-propagation system in Thesium chinense Turcz.[Method]With stem fragments of wild Thesium chinense Turcz as explants,different culture media were design...[Objective] The aim of this study is to establish the rapid micro-propagation system in Thesium chinense Turcz.[Method]With stem fragments of wild Thesium chinense Turcz as explants,different culture media were designed to conduct induction culture,strengthening plantlet culture and in vitro rooting.[Result]The optimum medium for inducing clustered shoots was determined to be MS medium appended with 1.5 mg/L 6-BA,0.01 mg/L NAA and 0.3 mg/L 2,4-D;in addition,60 mg/kg ABT was suitable for rooting,by which the percentage of rooted plantlets reached 76.6%.[Conclusion]This study simplified the procedures of tissue culture in Thesium chinense Turcz and enhanced the proliferation rate,providing basis for artificial cultivation and resource protection of Thesium chinense Turcz.展开更多
基金Supported by Student Science and Technology Innovation Program of Zhejiang University(New Talent Program)in 2015(2015R412011)Project of National Social Science Foundation(15BGL088)
文摘With the continuous development of agricultural industry cluster,agricultural regional brand plays a significant role in the sustainable development of the region,and it is urgent to build the agricultural cluster brand. Based on the background of industrial cluster,this paper firstly introduced the brand of Tianmu Lei bamboo shoots. Using the method of questionnaire survey,it made SPSS analysis of the acquired data. From the five factors influencing the brand image,namely,brand awareness,brand value,brand association,product attribute awareness,and brand loyalty,and then came up with strategies for improving the brand image of Tianmu Lei bamboo shoots.
基金Supported by the Key Project for Supporting New Subject from Anhui Academy of Agricultural Sciences~~
文摘[Objective] The aim of this study is to establish the rapid micro-propagation system in Thesium chinense Turcz.[Method]With stem fragments of wild Thesium chinense Turcz as explants,different culture media were designed to conduct induction culture,strengthening plantlet culture and in vitro rooting.[Result]The optimum medium for inducing clustered shoots was determined to be MS medium appended with 1.5 mg/L 6-BA,0.01 mg/L NAA and 0.3 mg/L 2,4-D;in addition,60 mg/kg ABT was suitable for rooting,by which the percentage of rooted plantlets reached 76.6%.[Conclusion]This study simplified the procedures of tissue culture in Thesium chinense Turcz and enhanced the proliferation rate,providing basis for artificial cultivation and resource protection of Thesium chinense Turcz.
