Based on the questionnaire survey data of college students in Wuhan,this paper studied the motivation of consumption behavior of college students in western-style fast food restaurants on campus,and built a relationsh...Based on the questionnaire survey data of college students in Wuhan,this paper studied the motivation of consumption behavior of college students in western-style fast food restaurants on campus,and built a relationship model for consumption motivation and behavior. The results indicate that the consumption motivation of college students in western-style fast food restaurants includes six types: social motivation,conformity motivation,show-off motivation,self-hedonic motivation,quality-pursuing motivation,and self-gift giving motivation. The overall characteristics of college students' consumption behavior in western-style fast food restaurants include six characteristics: consumption period,consumption frequency,ways of information access,consumption amount,product preference,and consumption willingness. There are significant differences in the consumption behavior between different college students. Different college students are different in consumption period,consumption frequency,ways of information access,consumption amount,product preference,and consumption willingness. Based on the above results,it came up with pertinent marketing recommendations.展开更多
The aim of the current study was to investigate gender differences in quality of attachment to God, forgiveness, altruism and mental health in college and seminary school students as well. To fulfil the stated goal 99...The aim of the current study was to investigate gender differences in quality of attachment to God, forgiveness, altruism and mental health in college and seminary school students as well. To fulfil the stated goal 993 individuals were selected by means of stratified sampling procedures and the following measures were distributed among them： Muslim-Spiritual Attachment Scale, Kin Altruism, Reciprocal Altruism Enright Forgiveness Inventory, and Symptom Checklist-90 Revised. Analysis of data using t test revealed significant differences between male and female students （/9 〈 0.01）. Moreover, data indicated that interpersonal sensitivity was higher in male students while somatization complains was higher among female students. Analysis of data showed that quality of secure attachment in female students were higher than male students （P 〈 0.01）. Moreover, female students were higher in altruism, especially in domain of compassion （P 〈 0.05）. In addition female students were higher in perceiving God as a Safe Haven and providing them with comfort and tranquility. Moreover, females students were higher in altruism （p 〈 0.05）, and forgiveness （p 〈 0.01）. The analysis of data revealed that female students were higher in the secure attachment to God, sympathy toward others and they scored higher in somatization complain while male students were higher in the interpersonal sensitivity. Theoretical implication and practical application of findings have been discussed in the original paper. Findings in this project were consistent with body of research findings. Theoretical implication and practical usage of the current study was described in the original paper. Data revealed that female student were higher in secure attachment to God, altruism and forgiveness. Showing emotional stability and higher spirituality.展开更多
文摘Based on the questionnaire survey data of college students in Wuhan,this paper studied the motivation of consumption behavior of college students in western-style fast food restaurants on campus,and built a relationship model for consumption motivation and behavior. The results indicate that the consumption motivation of college students in western-style fast food restaurants includes six types: social motivation,conformity motivation,show-off motivation,self-hedonic motivation,quality-pursuing motivation,and self-gift giving motivation. The overall characteristics of college students' consumption behavior in western-style fast food restaurants include six characteristics: consumption period,consumption frequency,ways of information access,consumption amount,product preference,and consumption willingness. There are significant differences in the consumption behavior between different college students. Different college students are different in consumption period,consumption frequency,ways of information access,consumption amount,product preference,and consumption willingness. Based on the above results,it came up with pertinent marketing recommendations.
文摘The aim of the current study was to investigate gender differences in quality of attachment to God, forgiveness, altruism and mental health in college and seminary school students as well. To fulfil the stated goal 993 individuals were selected by means of stratified sampling procedures and the following measures were distributed among them： Muslim-Spiritual Attachment Scale, Kin Altruism, Reciprocal Altruism Enright Forgiveness Inventory, and Symptom Checklist-90 Revised. Analysis of data using t test revealed significant differences between male and female students （/9 〈 0.01）. Moreover, data indicated that interpersonal sensitivity was higher in male students while somatization complains was higher among female students. Analysis of data showed that quality of secure attachment in female students were higher than male students （P 〈 0.01）. Moreover, female students were higher in altruism, especially in domain of compassion （P 〈 0.05）. In addition female students were higher in perceiving God as a Safe Haven and providing them with comfort and tranquility. Moreover, females students were higher in altruism （p 〈 0.05）, and forgiveness （p 〈 0.01）. The analysis of data revealed that female students were higher in the secure attachment to God, sympathy toward others and they scored higher in somatization complain while male students were higher in the interpersonal sensitivity. Theoretical implication and practical application of findings have been discussed in the original paper. Findings in this project were consistent with body of research findings. Theoretical implication and practical usage of the current study was described in the original paper. Data revealed that female student were higher in secure attachment to God, altruism and forgiveness. Showing emotional stability and higher spirituality.
