Study on How to Improve Tourism English Major Students’English Communicative Ability in Higher Vocational College

Tourism English Major students’English communicative ability is very important for students’to promote professional skills.It is necessary for students to improve the commnunicative ability and It is one of the teachers’main tasks to cultivate students’communicative ability.

Transcreation in Advertisement Slogans from the Perspective of Communicative Translation Theory

Through in-depth analysis of advertisement slogans,the present study probes into the unique contribution of trancreation in conveying brand messages and triggering emotional resonance of the audience.The study firstly outlines theoretical basis of transcreation from the perspective of Communicative Translation Theory,emphasizing its uniqueness in the traditional translation paradigm.Then the four key steps of transcreation,including in-depth understanding of the brand essence,sensitive response to cultural differences,flexible use of language skills,and incorporation of creative elements,are examined by means of case analysis in advertisement translation.Finally,the article sums up the positive impact of transcreation on cultural exchange,brand communication and translation field,particularly in the era of globalisation.

Influencing Factors of Communicative Language Teaching:A Student Perspective from English Majors

Nowadays,the Communicative Language Teaching Approach has gained significant popularity in the field of foreign language teaching.However,there appears to be a stagnation in its application effects.Therefore,this thesis aims to investigate the present state of CLT implementation and identify the factors influencing its execution within English major classrooms at Chinese universities from a student perspective.30 students responded to the questionnaire and 5 students participated in interviews to provide detailed insights.Through analysis,it was observed that CLT has been widely used in English classes and received positive feedback from students.Factors including the Test-oriented Educational system,teacher factors,student factors,and the Chinese traditional Confucius idea about teaching have an important impact on its implementation.Additionally,this article offers potential recommendations aimed at reconciling the CLT Approach with the Chinese educational context.

The Impact of Street Interviews on Chinese EFL Undergraduates’Intercultural Communicative Competence

The study adopts Byram’s Intercultural Communicative Competence(ICC)model as the theoretical framework,and structured interviews were conducted to explore the impact of street interviews on the participants’ICC.Analysis results revealed street interviews help students acquire knowledge in intercultural attitudes,intercultural knowledge,skills of discovery and interaction,and critical cultural awareness,aligning with the four components of Byram’s ICC model.Meanwhile,they have positive perceptions of street interviews.Therefore,street interviews have a positive effect on the development of participants’ICC.

Direct Approaches in L2 Instruction: A Turning Point in Communicative Language Teaching?(Ⅱ)

Based on the brief overview presented above,a more direct,systematic approach toteaching communicative language abilities appears to be emerging gradually along the lines of Richards'(1990)direct approach.Such an approach requires,first,a detailed description of what communicative competence entails so that the subcomponents can be used as some kind of content base in syllabus design.Then the classroom activities canbe developed for each of the selected language areas.Thisdoes not necessarily implya return to traditional,structural syllabi.Pedagogic tasks combined with a systematic focus on form,as outlined by Long and Crookes(1992),could well function as the primary organizational units in a direct communicative syllabus.

Specialised Language Content and Professional Communicative Competence in the Teaching of DaF

The teaching of German as a Foreign Language(DaF)aims to prepare students who study German and take the DaF exam for their professional studies in German universities.Therefore,it is important to integrate the elements of specialised language knowledge and develop the students’professional communicative competence in the Test DaF curriculum.This paper identifies the specialized language knowledge and professional communicative competence that should be incorporated in German language teaching,based on the objectives of the DaF examination.

A Communicative Approach to Spoken English Course Design

Speaking competence is one of the basic skills of language acquisition.The teaching of speaking skill has been attached great importance to in College English education in China.For decades,people have made efforts to improve the classroom teaching effects through various means,one of which is that of communicative approach.This paper attempts to explore the design of a spoken English lesson through a case study in the light of communicative theory,thus providing an alternative to the conventional spoken English course teaching method.

A Brief Introduction to Communicative Language Teaching

Communicative language teaching(CLT) advances and advocates language is acquired through communications,i.e.,using a language to learn it..Ever since the introduction of CLT in the late 1970s,disparate definitions and interpretations of the communicative approach to language instruction continually come into being.In today's process of language teaching,incorporation of CLT has become mandatory in teaching almost any language.While the majority of descriptions of CLT accentuate the communication of messages and meaning,there is divergence as to whether CLT should be concerned about the analysis and practice of language structures.

Evaluation of Communicative Approach in the College English Listening Course

The traditional ways of teaching in China put emphasis on the development of reading and grammar.So students are famous for their high marks in reading and low marks in listening,and lack of communicative competence.To solve this problem,this study introduces Communicative Approach(CA) to the English listening class.In order to investigate the effects of the CA on students' listening abilities further,a 18-week comparative study on two classes is conducted.The data show that students' listening abilities and attitudes in the CA class is significantly higher and more positive than those in the traditional class,which indicates that CA is an effective approach in improving students' listening abilities compared to the traditional approach.

Communicative Approach to English Language Teaching

<Abstuact>Communicative approach in English language teaching(ELT) is frequently discussed and debated.It is believed by many linguists and teachers to be an effective methodtosolvesomeoftheteachingandlearningproblems.Thispapergivesacomprehensiveaccountoftheapproach.ItpresentstheadvantagesofcommunicativeapproachintheteachingofEnglishlanguageandhowtoapplyitbymeansofclassroomactivities.ItsuggeststhatEnglishteachersshouldconductfurtherresearchtoremedytheshortcomingsinEnglishteaching.

Autonomous Learning and Improving Communicative Competence

Nowadays, English as a world language becomes more and more important. Consequently, English learning becomes more and more popular. As we know, an important object for English learners is to improve their communicative competence. So autonomous learning is a good way to improve communicative competence. In this paper, two terms, autonomous learning and communicative competence, and their relationship will be introduced from the perspective of English learning. Autonomous learning is self-managed learning, which is contrary to passive learning and mechanical learning, according to intrinsic property of language learning. Communicative competence is a concept introduced by Dell Hymes and is discussed and refined by many other linguists. According to Hymes, communicative competence is the ability not only to apply the grammatical rules of language in order to form grammatically correct sentences but also to know when and where to use these sentences and to whom. Communicative competence includes 4 aspects: Possibility, feasibility, appropriateness and performance. Improving communicative competence is the result of autonomous learning, autonomous learning is the motivation of improving communicative competence. English, of course, is a bridge connecting China to the world, and fostering students'communicative competence through autonomous learning is the vital element of improving English learning in China.

Employing the Communicative Approach to Improve the Competence of Listening and Speaking

It is well know that a human linguistic communicative behavior,listening and speaking occupies a very important position in both our daily life and foreign language teaching.Now the classroom becomes more student-centered with the teacher allowing for students to output the language more often on their own.In order to improve the students' listening and speaking,the Communicative Approach has been exploited,which is based on communicative efficiency.It sees communicative competence of language.

Potential Application of Communicative Approach in EFL Education in Inner Mongolia

This paper provides an overview of the present practice in EFL(English as a Foreign Language) teaching in Inner Mongolia, and considers the implications of the popular Communicative Approach in the Western world. Besides the several sources drawn in this article, I have also added my own experience in EFL learning and teaching, first as a student for four years and then as a teacher of English. for 11 years in Inner Mongolia Teachers’ University (IMTU). The possible application of the Communicative Approach in EFL teaching in Inner Mongolia is to be discussed.

A Brief Introduction of Communicative Translation Teaching Method

The purpose of this paper is to introduce a new translation teaching method which is based on Skopos theory and communicative translation competence training. It makes a brief analysis of the functionalist framework for translation teaching. When more and more universities of China open translation courses for under graduates and postgraduates, it is hoped that this paper could slightly contribute to the translation teaching field.

Aspects of Communicative Approach and Its Application on Language Teaching and Learning in the Setting of China’s University

The ultimate goal of language teaching is to develop students’ communicative competence. However,university English teachers often find it difficult to reach the aim in the English classroom, especially in the skills of listening and speaking.Their efforts in promoting students’ communicative competence are not fully felt by the students.Students also find it discouraging in the course of language learning.Communicative approach,which is an effective method to develop students’ communicative competence in the real life,stimulates the students learning interests and promotes students’ listening and speaking abilities.This paper aims to illustrate the aspects of communicative approach and its application to the foreign language teaching and learning.

Cross-cultural Communicative Competence Training in Maritime Spoken English Teaching

As a means of communication,English has been internationalized.Communication in English always happens among the seafarers from different cultures.If crews couldn’t deal with the cultural differences well,successful communication and shipboard safety,which are just what STCW (Standards on Training,Certificate and Watch -keeping) calls upon,are difficult to be arrived at. Therefore cross -cultural communicative competence training,or how to teach maritime spoken English is the problem or the challenge that we,English teachers,are facing.To show how the teaching can be made more efficient and practical so as to narrow the gap between the training of the seaman in China and the requirements of STCW,through the teaching process,including the syllabus design and the materials selecting,we must consider the notion of language function as the key point.

Reviewing the Model of Communicative Competence in English Teaching

English communicative competence is growingly important,however,many college graduates can't communicate smoothly in English.Therefore,the English teacher is supposed to know clearly what abilities English communicative competence should contain,namely:what ability a person needs to be able to use English to communicate effectively.To that end,a large number of relevant literatures is carefully read;the evolution of English communicative competence model is reviewed;and then an English communicative competence model,inclusive,open-ended and dynamic,is put forward to guide English teaching and learning.

Communicative Competence & Communicative Language Teaching

Traditionally, English teaching in China is dominated by a teacher-centered, book-centered, grammar-translation method, audio-lingual method and an emphasis on rote learning, resulting in limited vocabulary and poor communicative competence. However, the communicative approach has provided the expected results since it was introduced into China in the 1990s, improving their linguistic competence as well as their communicative competence.

Discussion on Semantic and Communicative Translation and Its Application to English Translation of Tour Guide Manuals

Semantic translation and communicative translation are two strategies in Newmark's translation theory.This article begins with a discussion on Newmark's two translation methods,and aims at providing a theoretical basis for the combined application of both methods in translation of tour guide manuals.

Methodology Analysis——Comment on Communicative Language Teaching (CLT)

Language teaching approaches are always changing according to social needs for various talents and there is no exception for Communicative Language Teaching(CLT).From 1960s,people become more and more interested in communicative function of languages.Communicative Competence,Functional Linguistics,Speech Act Theory and related learning theories help the CLT form the teaching aim of cultivating students'communicative ability.Scholars start to regard language communicative competence as the final teaching purpose.This article will explore CLT in terms of language teaching views,advantages and disadvantages.What is more,it comes to the following conclusions:there exists no language teaching approach that is absolutely superior,including CLT.Language teachers should use different approaches flexibly so as to reach the teaching aim.