Empirical exploration of how online consumers interpret and value the marketing communication embedded in shopping components has the potential to advance knowledge of online consumer behavior and to inform design dec...Empirical exploration of how online consumers interpret and value the marketing communication embedded in shopping components has the potential to advance knowledge of online consumer behavior and to inform design decisions concerning consumer-oriented Web sites. To date, little research has been completed regarding how components hinder or aid consumer perceptions of the online marketing message. This paper investigates the relative importance of online shopping components for online consumer shopping. The important and relative issues surrounding online shopping are explored, finding the core components of convenience, access to information, and trust. These components were then implemented in an online shopping task. Respondents considered thoughtfully marketing messages that involved issues of minimizing travel, information access.展开更多
The normal mode interference characteristic in shallow water waveguide is a valu- able topic in the fields of underwater acoustic. A method for extracting the interference components of normal modes from broadband aco...The normal mode interference characteristic in shallow water waveguide is a valu- able topic in the fields of underwater acoustic. A method for extracting the interference components of normal modes from broadband acoustic propagation data recorded by a single hy- drophone without any prior information is present in this paper. First, a Hermitian matrix is formed by the power spectral density. Second, a singular value decomposition （SVD） is performed on the Hermitian matrix to obtain the orthonormal eigenvectors, which are proportional to the interference components of normal modes. The fundamental equations of the new extracting method are derived based on normal mode and waveguide invariant theory. And the validity of the present method is verified by the numerical simulation and experimental results. In addition, the extracted results of normal-mode interference components are intended to be used for passive ranging of broadband sources.展开更多
文摘Empirical exploration of how online consumers interpret and value the marketing communication embedded in shopping components has the potential to advance knowledge of online consumer behavior and to inform design decisions concerning consumer-oriented Web sites. To date, little research has been completed regarding how components hinder or aid consumer perceptions of the online marketing message. This paper investigates the relative importance of online shopping components for online consumer shopping. The important and relative issues surrounding online shopping are explored, finding the core components of convenience, access to information, and trust. These components were then implemented in an online shopping task. Respondents considered thoughtfully marketing messages that involved issues of minimizing travel, information access.
文摘The normal mode interference characteristic in shallow water waveguide is a valu- able topic in the fields of underwater acoustic. A method for extracting the interference components of normal modes from broadband acoustic propagation data recorded by a single hy- drophone without any prior information is present in this paper. First, a Hermitian matrix is formed by the power spectral density. Second, a singular value decomposition （SVD） is performed on the Hermitian matrix to obtain the orthonormal eigenvectors, which are proportional to the interference components of normal modes. The fundamental equations of the new extracting method are derived based on normal mode and waveguide invariant theory. And the validity of the present method is verified by the numerical simulation and experimental results. In addition, the extracted results of normal-mode interference components are intended to be used for passive ranging of broadband sources.
